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We are a digital marketing agency working with local service businesses across Canada and the United States. Our clients are healthcare practices, medical and cosmetic aesthetics clinics, law firms, and home services companies — mostly in and around Toronto, with a growing US side.

We are looking for a highly experienced Senior SEO Specialist who can lead and manage campaigns independently. You will take full ownership of client accounts, run them end to end, troubleshoot when things go wrong, and deliver consistent results.

What you will actually do:

1. Own the accounts

Full ownership of SEO campaigns for several clients, managed independently. Strategy, execution, reporting, and the decisions in between.

Client communication is yours. Emails, updates, concerns, monthly calls. T

When rankings drop or something breaks, you diagnose it and fix it quickly rather than waiting to be asked about it.

2. Content — the biggest part of this role

You own the content strategy. The roadmap, topic clusters, content maps, priorities and the topical authority you are building towards.

Strong across every form of content, not just blogs. Service pages, location and service-area pages, pillar guides, supporting posts, homepage and about copy, FAQs. Each has a different job and a different structure.

Briefs, primary-source research, reviewing what comes back from writers, and refreshing content that is decaying. If you can write it yourself, that is a huge plus — not a requirement, but worth considerably

3. AI tooling — a core requirement, not a bonus

We run on Claude and I use it every day. This is not a nice-to-have on this team.

Real working skill: proper prompts, repeatable workflows you reuse across accounts, and automating the repetitive parts of the job — research, competitor analysis, clustering, briefs, data work, QA, reporting.

If you have built Claude skills, connectors, projects, or any kind of agent or automation around your own process, that is exactly what I am looking for. I will ask you to show me on screen.

4. Local SEO and Google Business Profile

The core of most accounts. GBP management and optimisation across locations, local pack rankings, citations and NAP, service-area pages, reviews, and local competitor analysis.

Including the unglamorous part: troubleshooting verification problems, suspensions and ranking drops.

5. AI search, entity and GEO

Track how each client appears in ChatGPT, Perplexity and AI Overviews, and structure content so it gets cited.

We work entity-first — building a clear, consistent entity for each business on its own site and across the wider web, with schema as a connected graph rather than disconnected blocks.

This space is full of noise. I want someone who separates signal from it.

6. Technical and on-page SEO

Full audits: technical, on-page, content, backlinks, competitors. Crawls, indexing diagnosis, sitemaps and canonicals, Core Web Vitals, structured data, migrations.

On-page: titles and headings, matching pages to real search intent, internal linking, cannibalisation, keyword research and mapping, SERP features.

Most of this work happens in the CMS. You should be able to do it yourself.

7. Link building and digital PR

Editorial outreach, niche edits and resource placements, digital PR assets, and journalist sourcing through Connectively, Qwoted and Featured. Clinicians and lawyers make good expert sources — use that.

Quality only. No PBNs, link farms, guest post networks, expired domains, reciprocal schemes, tiered linking or paid link schemes. A penalty on a medical or legal client is slow and expensive to unwind. If you cannot explain exactly how a link was earned, we do not want it.

8. Reporting and conversions

Monthly reports with clear data, insight and a performance summary — not a screenshot dump. GA4 and Search Console as your sources of truth.

Lead and call tracking. These clients care about booked appointments and enquiries, not sessions, and I expect you to connect what you did to what it produced.

9. Systems and team

Build SOPs, systems and processes that make campaigns run more efficiently. Keep a system that shows what is in progress and what is blocked.

Mentor and guide junior team members when required.

Flag problems early. A missed deadline you told me about is a scheduling issue. One I hear from the client is a different conversation.

10. Advisory areas (input, not execution)

Paid ads, website design and conversion, social and email. Other people run these. I want your eye on them and your suggestions.

What we need from you

• 5+ years hands-on SEO, with agency experience. You should have handled several clients at once. That environment teaches context switching and prioritisation, and this role needs both
• Proven project management across multiple accounts. Five clients who all want something this week, and none of them dropped
• Strong written English. Not negotiable. You will be writing and reviewing content that publishes under Canadian and US brands, and dealing with clients directly
• Genuine technical SEO ability. You will be tested on real data, not trivia
• Serious AI skill, Claude especially. See section 3 — this is a core requirement, not a bonus. Not "I paste a topic and copy the output"
• Working knowledge of GA4, GSC, and at least one of Ahrefs or Semrush
• Curiosity about AI search. You do not need to be an expert, you need to already be experimenting
• Clear, proactive written communication. Most of this role is unsupervised

A head start, not a requirement: experience with healthcare, dental, aesthetics, legal or home services clients, or with Canadian markets.

What we are not looking for

• Someone who waits for a brief. If you need the work broken into tasks before you can start, this is the wrong role
• Someone who needs sign-off on every decision. You will be trusted to make calls on your accounts
• A one-skill specialist. If you only do link building, or only content, or only technical, you will not be able to run an account alone
• Anyone whose results come from link volume, PBNs, expired domains, exact-match anchor spam, or anything else that would worry a client if they understood it
• Anyone publishing raw AI output as content. We use AI heavily, but as leverage on real expertise, not as a replacement for it
• Someone who reports rankings and traffic but cannot connect them to leads and revenue
• Someone who avoids the client when a month goes badly, or who needs an account manager to sit between them and the client
• Someone who waits on a developer to change a heading. Most of this work happens in the CMS
• Someone whose AI search experience is using ChatGPT to write blog posts
• Someone planning to run freelance clients on the side. This is a full-time commitment
• Someone who outsources their own work and passes it off as their own
• Someone who inflates results. I will ask exactly what you changed and what the baseline was

Why work with Us

We have been doing this for 15+ years and we know what it is like to work under bad management.

Here is what we are offering instead.

You set your own hours. No fixed shift, no North American timezone requirement. Work early, work late, work around your family. As long as deadlines are met and you are reachable within reasonable time, the schedule is yours.

This is a long-term role, not a project. I am not hiring for six months. I want someone who is still here in three to five years. If you are good, you will never have to look for work or worry about the accounts drying up.

There is a clear path to SEO Manager. As the client base grows, the person in this seat is the first choice to step up: leading strategy across accounts, owning client relationships, and eventually managing other people.

I am easy to work with and I support my people. If you are stuck, ask. If you do not know something, say so. I would far rather you tell me you need help than quietly deliver something broken. Nobody gets punished for not knowing.

Paid properly and paid on time. Every month, no delays, no excuses, no chasing me for it.

Direct, honest communication. No corporate politics, no performance theatre, no pretending. If something is not working I will tell you plainly and we will fix it. Same expectation in return.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Application Question(s):

• What is your current monthly in-hand salary & expected monthly salary in INR?
• Which areas from the job description do you specialise in, and which are you weak in or have never done? Be honest.
• How many client accounts have you personally owned at the same time, and what kind of businesses were they?
• Our clients are local service businesses: medical practices, cosmetic clinics, law firms, home services. Which of these have you worked on, and in which countries?
• Have you done link building or digital PR outreach? What kind, and please be specific about the method.
• Which AI tools do you use in your daily work? Describe one specific workflow or automation you have built with them — what goes in, what comes out, and what you still check by hand.
• How do you keep track of your own work across several accounts? Describe the system or tool you use
• What is your notice period, and how soon could you actually start?
• This role starts with a short paid test assignment, then a 2 to 4 week paid trial or part-time engagement, before converting to full-time. You are paid at every stage. Are you comfortable with that?
• Content strategy is the biggest part of this role. Have you owned a content plan before; deciding what gets written and in what order? Or You can write the content yourself?
• Beyond blog posts, what other kinds of pages have you planned or written? Service pages, location pages, pillar guides, homepage copy? Which are you strongest at?
• Has a client of yours ever been cited in an AI Overview, ChatGPT or Perplexity? Which one, and for which query? If not, say so.

Work Location: Remote