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Social Media Manager
PinnacleU
Bengaluru, Karnataka
₹5,00,000 - ₹12,00,000 a year
Full-time

Job details

₹5,00,000 - ₹12,00,000 a year
Full-time
Bengaluru, Karnataka

Full job description

Social Media Manager (Instagram Growth & Conversion)

Location: Bangalore
Experience: 4–9 years
Notice Period: Immediate joiners preferred.


ROLE OVERVIEW

We are looking for a Social Media Manager who can turn Instagram into a consistent source of inquiries and bookings. This is not a typical content posting role. The ideal candidate understands how to use content strategically to drive real business outcomes, not just engagement.

KEY RESPONSIBILITIES

  • Plan and execute Instagram content (Reels, stories, posts)
  • Work closely with the founder and videographer to produce high-quality content
  • Develop strong hooks, formats, and repeatable content styles
  • Optimize profile, captions, and CTAs to improve conversion
  • Drive qualified inquiries and bookings through content
  • Collaborate with performance ads team on high-performing creatives

CANDIDATE PROFILE

  • 2-4 years of experience managing Instagram for beauty, lifestyle, or service-based brands
  • Strong understanding of content performance (hooks, retention, relatability)
  • Ability to think beyond aesthetics and focus on leads and conversions
  • Hands-on executor, not just a planner or strategist

SUCCESS METRICS

  • Increase in monthly inquiries and bookings from Instagram
  • Consistent high-performing content (reach, saves, shares)
  • Improved profile-to-inquiry conversion rate
  • Strong and recognizable brand identity

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