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Area Sales Manager jobs in Guwahati, Assam

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    • Prior experience managing frontline sales teams and distributor networks will be an advantage.
    • Experience in FMCG, Consumer Goods, Retail, or a comparable high-…
    • View all PepsiCo jobs - Guwahati, Assam jobs - Regional Sales Manager jobs in Guwahati, Assam
    • Salary Search: Area Sales Manager - Guwahati, Assam salaries in Guwahati, Assam
    • See popular questions & answers about PepsiCo
    • Competitive Intelligence & Forecasting: Analyze market trends, consumer shift data, and competitor trade schemes in the Brahmaputra valley to deliver accurate…
    •  Utilize market intelligence and data analytics to shape sales planning, identify growth opportunities for model wise sales, and outperform competitive…
    • Drive primary and secondary sales across the assigned territory.
    • Proven experience managing Sales Executives and field sales teams.
  • View similar jobs with this employer
    • Continuously increase market intelligence and update customer and competitor data and apply the overall sales process, aiming to meet or exceed sales targets.
    •  Monthly sales target achievement.
    •  Incentive on dealer appointment and sales volume.
    •  Achieve monthly, quarterly and yearly sales targets.
    • Prepare MIS reports on distributor sales, dealer performance, and secondary sales.
    • Achieve sales targets (primary billing + secondary movement).
    • And post-sales relationship management. .
    • Prospective customers to generate and develop sales leads..
    • # Sales Life-cycle Ownership: Own the complete sales…
    • The ideal candidate should have strong experience in consultative sales, business development, pipeline management, and revenue-focused sales execution.
    • Monitor competitor activity and develop appropriate mitigation strategies with manager.
    • Achieve annual sales targets and manage Accounts Receivable for the…
    • Train the dealer salesmen on pre-sales and sales processes, new product features / modifications.
    • Execution of events like local level sales promotion campaigns…
    • In the above context, the ASM role is responsible to supervise the business delivery under Agency travel team and Tie Ups & primarily grow the business with…
    • To drive sales and ensure business targets are achieved for their area.
    • Maximize sales through a network and by effectively managing relationships to ensure…
    • Develop and implement sales strategies to achieve business growth and meet sales targets.
    • Monitor and analyze sales performance, identify areas for improvement,…
    • Lead negotiations, close deals and achieve sales targets.
    • Proven ability to drive the sales process from planning to closure.
    • Job Types: Full-time, Permanent.

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Job Post Details

Area Sales Manager - Guwahati, Assam - job post

PepsiCo
3.7 out of 5 stars
Guwahati, Assam•Remote

Full job description

Overview:


As an Area Sales Manager (ASM) at PepsiCo Foods, you will be responsible for driving profitable business growth across an assigned geography by leading sales execution, strengthening distribution, developing frontline capability, and building strong relationships with distributors and key retail partners.

The role requires a strong combination of sales leadership, market execution, analytical thinking, people management, and commercial acumen. The ASM will translate regional business priorities into actionable market plans and ensure consistent execution across the territory.


Responsibilities:


Responsibilities

  • Own the sales and distribution agenda for the assigned territory, delivering volume, revenue, market share, and profitability objectives.
  • Lead and coach the frontline sales team, including PSRs and other sales resources, to improve productivity, execution quality, and capability.
  • Drive numeric distribution, weighted distribution, assortment, visibility, and availability across traditional trade and relevant modern/key accounts.
  • Develop and execute territory-level plans for volume growth, revenue management, portfolio expansion, new product launches, and market development.
  • Manage distributor performance, including stock availability, inventory norms, service levels, working capital, productivity, and commercial hygiene.
  • Identify market opportunities through sales data, outlet universe analysis, competitor activity, and market intelligence, and convert insights into actionable plans.
  • Ensure effective implementation of PepsiCo Foods' Go-To-Market strategy, channel initiatives, sales processes, and execution standards.
  • Drive excellence in market working through structured market visits, beat planning, outlet productivity, coaching, and performance reviews.
  • Build strong relationships with distributors, retailers, key customers, and other market stakeholders.
  • Monitor business KPIs and proactively identify gaps, risks, and corrective actions to deliver targets.
  • Collaborate with cross-functional teams including Marketing, Revenue Management, Supply Chain, Finance, and HR to resolve business challenges and accelerate growth.
  • Ensure adherence to PepsiCo's policies, processes, compliance standards, and safety requirements.
  • Develop a high-performance culture through regular feedback, capability building, recognition, and performance management.

Qualifications:


Qualifications

Education

  • Bachelor's degree in any discipline from a recognized institution.
  • MBA/Postgraduate from Tier 1, 2 B school qualification in Sales, Marketing, Business Management, or a related field is preferred.

Experience

  • Relevant experience in Sales, Distribution, Trade Marketing, or General Trade/FMCG.
  • Experience in FMCG, Consumer Goods, Retail, or a comparable high-volume sales environment preferred.
  • Prior experience managing frontline sales teams and distributor networks will be an advantage.

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