Content Writer jobs in Bengaluru, Karnataka

ADIRA — YASHRAM LIFESTYLE BRANDS

Job Description

Content & Editorial Manager CONTENT & EDITORIAL MANAGER

Job Summary

We are looking for a strategic and creative Content & Editorial Manager to lead Adira's content strategy across all customer touchpoints. This role owns the planning, creation, and governance of high-quality content that educates, engages, and converts customers while strengthening Adira's brand authority.

Key Responsibilities

• Develop and own Adira's content strategy across all digital and offline customer touchpoints
• Plan and manage the editorial calendar aligned with marketing campaigns, product launches, and business objectives
• Create and oversee high-quality SEO, educational, product, campaign, and brand content
• Lead content planning and execution for the website, blogs, email marketing, social media, marketplaces, PR, and other marketing channels
• Ensure all published content reflects Adira's brand voice, editorial standards, and quality guidelines
• Review, edit, and approve all content before publication
• Collaborate with Creative, Social Media, D2C, Product, Catalogue, and Performance Marketing teams to deliver integrated campaigns
• Drive organic traffic and customer engagement through content optimization and SEO best practices
• Monitor content performance and implement improvements based on analytics and business insights
• Stay updated with industry trends, customer behavior, search engine algorithms, and AI-powered content tools

Qualifications

• Bachelor's degree in Journalism, Communications, English, Marketing, Mass Communication, or a related field

Experience

• 4–5 years of experience in Content Marketing, Editorial, SEO Content, or Digital Content Management
• Experience managing content teams and editorial calendars
• Experience in D2C, Fashion, Lifestyle, Retail, or Consumer Brands is preferred
• Strong understanding of SEO, content analytics, and AI-assisted content creation tools

Skills & Competencies

• Content Strategy
• Editorial Management
• Copywriting & Editing
• SEO Content Optimization
• Brand Storytelling
• Content Planning & Calendar Management
• Digital Marketing
• AI Content Tools
• Analytics & Reporting
• Project Management
• Team Leadership Adira Job Description — Content & Editorial Manager1

ADIRA — YASHRAM LIFESTYLE BRANDS

• Stakeholder Management
• Attention to Detail
• Excellent Written & Verbal Communication

Key Performance Indicators (KPIs)

• Content Calendar Adherence (%)
• Content Published on Time (%)
• Organic Website Traffic Growth
• SEO Keyword Rankings
• Blog Traffic & Engagement
• Content Conversion Rate
• Average Time on Page
• Content Quality Score
• Content Production Volume
• Organic Revenue Contribution

Pay: ₹80,000.00 - ₹90,000.00 per month

Benefits:

• Provident Fund

Work Location: In person