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Digital Marketing Manager
Chandigarh, Chandigarh
₹70,000 - ₹1,00,000 a month
Permanent, Full-time

Job details

₹70,000 - ₹1,00,000 a month
Food provided, Paid sick time, Cell phone reimbursement, Provident Fund, Flexible schedule
Permanent, Full-time
Chandigarh, Chandigarh

Full job description

Key Responsibilities

1. Digital Marketing Strategy

  • Develop and execute comprehensive digital marketing strategies aligned with business and brand objectives.
  • Manage digital presence across website, social media, search engines, email marketing and other relevant platforms.
  • Develop digital campaigns for new product launches, collections, exhibitions and brand initiatives.

2. Performance Marketing & Lead Generation

  • Plan and manage Google Ads, Meta Ads, LinkedIn Ads and other relevant paid campaigns.
  • Drive qualified leads for dealers, distributors, architects, interior designers, OEMs and project customers.
  • Monitor campaign performance, CPL, conversion rates, ROI and lead quality.
  • Coordinate with the Sales team for effective lead tracking and conversion.

3. SEO & Website Management

  • Improve website traffic, search rankings and organic visibility through SEO.
  • Manage website content, product pages, landing pages, blogs and campaign pages.
  • Ensure accurate and updated product information, specifications, images and technical content.

4. Social Media & Content

  • Develop and implement social media strategy for platforms such as Instagram, Facebook, LinkedIn, YouTube and Pinterest.
  • Plan monthly content calendars covering products, applications, projects, customer stories, design trends and company initiatives.
  • Coordinate with creative agencies, designers, photographers and content creators.
  • Ensure consistent brand communication and visual identity.

5. Content & Brand Communication

  • Develop content focused on laminate applications, product features, technical specifications, USPs and design inspiration.
  • Create campaigns targeting architects, interior designers, dealers, builders, OEMs and end customers.
  • Support product launches and promotional campaigns with digital communication assets.

6. Analytics & Reporting

  • Track and analyze website, social media, SEO and paid campaign performance.
  • Prepare monthly digital marketing dashboards and management reports.
  • Use data and customer insights to optimize campaigns and improve ROI.
  • Monitor competitor digital activities and industry trends.

7. CRM & Marketing Automation

  • Support lead management through CRM and digital marketing platforms.
  • Develop email/WhatsApp campaigns and customer engagement initiatives, wherever applicable.
  • Maintain proper lead tracking and coordination with Sales.

8. Agency & Vendor Management

  • Manage digital marketing agencies, freelancers and other external partners.
  • Ensure timely delivery of campaigns, creatives, content and performance reports.
  • Control digital marketing budgets and ensure optimum utilization.

Key Performance Indicators (KPIs)

  • Website traffic and organic growth
  • Qualified digital leads generated
  • Lead-to-business conversion
  • Cost per Lead (CPL) and campaign ROI
  • SEO ranking and organic visibility
  • Social media engagement and follower growth
  • Digital campaign performance
  • Website enquiries and product enquiries
  • Brand reach and online visibility
  • Timely execution of digital campaigns and product launches

Education & Experience

  • Graduate/Postgraduate in Marketing, Digital Marketing, Communications, Business Management or related field.
  • 6–10 years of relevant experience in Digital Marketing, preferably in laminates, building materials, interiors, architecture, furniture, home décor or related industries.
  • Strong hands-on experience in performance marketing, SEO, social media, website management and analytics.
  • Experience in B2B and B2C digital marketing will be an advantage.

Desired Skills

  • Strong knowledge of Google Ads, Meta Ads, Google Analytics/GA4, SEO and social media platforms.
  • Good understanding of lead generation and conversion funnels.
  • Strong analytical and data interpretation skills.
  • Excellent communication and content skills.
  • Ability to manage agencies and multiple digital projects.
  • Creative mindset with strong understanding of design, architecture and interior trends.
  • Ability to work closely with Sales, Marketing, Product and Business teams.

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Flexible schedule
  • Food provided
  • Paid sick time
  • Provident Fund

Work Location: In person

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