Digital Marketing Specialist jobs

ABOUT THE ROLE

We are looking for a strategic, data-driven Paid Media & Ads Specialist who understands B2B lead generation for premium services — not e-commerce or mass consumer products.

You will own all paid advertising across Meta (Facebook & Instagram), Google, and LinkedIn for our Canadian Operations and global clients. Campaigns target high-value founders and business owners in Canada investing $1,500 to $7,500+ per month.

This role requires full ownership: setting strategy, executing campaigns, managing budgets, briefing creatives, tracking performance, and reporting directly to the founder. No micromanagement; trust and results-driven.

Note: This role is not suitable for those who only run catalogue ads or boost posts without strategic funnel thinking.

KEY RESPONSIBILITIESStrategy & Planning

• Develop monthly paid media strategy aligned with company objectives, launches, and events
• Define audience targeting in Canada (founders, business owners, executives)
• Build full-funnel strategy:
• Awareness: Brand/founder authority positioning
• Consideration: Lead generation via offers/events/content
• Conversion: Retargeting warm traffic to book calls/apply
• Plan campaign calendar 4 weeks ahead
• Align paid media plan with organic content calendar

Campaign Execution

• Manage Meta ad campaigns (Facebook + Instagram) via Meta Ads Manager and Google Ads
• Manage LinkedIn ad campaigns via LinkedIn Campaign Manager
• Plan and optimize landing pages per campaign
• Write or brief ad copy (headlines, text, CTAs)
• Set campaign objectives per funnel stage (Lead Gen, Traffic, Conversions, Reach, Engagement)
• Install and maintain Meta Pixel and LinkedIn Insight Tag on web properties
• Set custom conversion events (form fills, calls booked, purchases)
• Build Custom Audiences from CRM lists and Lookalike Audiences for prospecting
• Ensure compliance with CASL (Canada's Anti-Spam Law) and platform policies

Budget Management

• Manage starting monthly budget with growth tied to performance
• Allocate budget by platform and campaign based on live data
• Flag underperforming or overspending campaigns immediately
• Submit budget reallocation recommendations with data support

Creative Briefing & Collaboration

• Write detailed creative briefs covering hook angle, format, tone, message, audience context, CTA
• Review all creatives before launch to ensure brand fit and quality
• Collaborate with Video Editor on video ad content
• Maintain a creative testing log with variants tested and outcomes

Performance Tracking & Reporting

• Deliver weekly performance reports every Monday covering spend, CPM, CTR, CPL, leads generated and quality
• Track full conversion path: ad click → landing page → form submit → CRM entry → booked call → client closed
• Monthly deep-dive report with analysis and strategy adjustments
• Use UTM parameters for clean attribution in Google Analytics and GHL
• Monitor competitor ads in Canadian consulting/advisory space monthly

Testing & Optimisation

• Run structured A/B tests on copy, creatives, CTAs, audiences, landing pages
• Document hypotheses, results, decisions in an optimisation log
• Kill underperforming ads quickly
• Primary metric: Cost Per Qualified Lead (CPQL) — improve monthly

CRM Integration

• Ensure paid leads flow correctly into CRM with accurate tagging
• Set up automated lead follow-up sequences in GHL triggered by ad forms
• Collaborate on refining lead qualification criteria

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or related field OR equivalent experience
• Minimum 2 years hands-on experience running paid ads with real B2B lead generation results (with data)
• Experience managing ad budgets ≥ ₹1 lakh/month (not just boosting posts)
• Proficiency in Meta Ads Manager (mandatory), Google Ads and LinkedIn Campaign Manager (mandatory)
• GHL (GoHighLevel) experience a strong advantage
• Experience with international clients (Canada, US, UK, Australia) preferred
• Google Analytics 4 knowledge (UTM setup and conversion tracking)
• Excellent written English skills without errors
• Strong analytical mindset; data-driven decision making
• Self-managed and deadline-oriented without daily supervision
• Proactive communication and problem reporting

PREFERRED / BONUS SKILLS

• Google Ads experience beyond basics
• Experience with premium services or consulting brands
• Familiarity with Zapier or automation tools
• Understanding of personal brand advertising strategies

WHAT DOES NOT FIT THIS ROLE

• Candidates with only e-commerce or D2C ad experience
• Candidates requiring daily task lists to function
• Candidates with vague or unverifiable results claims
• Candidates uncomfortable with 5:30 PM–1:30 AM IST working hours

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Work Location: Remote