Digital Marketing Specialist jobs

Digital Marketing Specialist

Performance Marketing (Meta & Google Ads) · Local SEO · Workflow Automation

Location

Remote

Type

Full-Time

Salary

₹4.2 - ₹6 LPA

Joining

Immediate

About DesignScript

DesignScript is a performance marketing agency based in Delhi NCR, specialising in demand-generation strategies across two primary verticals -

• D2C (eCommerce) business running on a phigital business model combining website/app and EBO (Exclusive Brand Outlet) based acquisitions, and
• B2B services/solution providers, including high-end coaches & consultants and industrial equipment manufacturers.

We help our clients generate a realisable revenue pipeline through various demand gen strategies, including direct conversion-centric campaigns, lead generation campaigns, and CRO.

We are scaling from 10 to 20 active clients and need a Digital Marketing Generalist to take over campaign execution and delivery verticals.

Role Objective

To execute paid media campaigns, manage and optimise Google Business Profile performance, and build the automation systems that keep the clients running — without the chief strategist having to be involved in client delivery daily.

This role owns three areas simultaneously:

• Campaign performance — build, monitor, and restructure Meta Ad and Google Ad campaigns to justify the deliverables based on the clients’ requirements.
• Local SEO — weekly GBP rhythm, review management, Search Console tracking.
• Automation — WhatsApp flows via WATI, Make.com workflows, and reporting pipelines.

The Digital Marketer reports directly to the Head of Growth and is the engine that runs client delivery.

Key Responsibilities

Meta Ads - Campaign Execution and Optimisation

• Build all relevant campaign types based on promised deliverables and client requirements.
• Monitor ad frequency daily across all accounts - pause any ad set hitting 3.5+ frequency
• Execute creative refresh every 21 days - any creative with CTR below 1.5% is replaced, no exceptions
• Audit Meta Pixel monthly - check Lead event drop-off vs click volume, flag discrepancies
• Build custom audiences from lead submissions for lookalike campaigns
• Build database reactivation campaigns via Meta custom audience upload

Google Ads - Campaign Execution and Optimisation

• Build and launch all relevant campaign types (Search, Performance Max, Display, YouTube, Demand Gen, Remarketing) based on client objectives and promised deliverables.
• Review search term reports at least twice per week - add irrelevant queries as negative keywords and identify new keyword opportunities.
• Monitor campaign budgets daily - investigate any campaign spending more than 20% above expected pacing.
• Review keyword performance weekly - pause or optimise keywords with high spend and no meaningful conversions.
• Maintain ad strength and creative relevance across all campaigns - test new ad copy variants every 30 days.
• Monitor Quality Scores monthly - identify keywords below 6/10 and implement improvements to ad relevance, landing page experience, or CTR.
• Audit conversion tracking monthly - verify all primary conversion actions are recording accurately and reconcile data with CRM or website leads.
• Review audience signals and remarketing lists monthly - refresh audience segments and ensure remarketing campaigns remain active.
• Optimise bidding strategies based on campaign performance - evaluate bid strategy effectiveness every 30 days and recommend adjustments where required.
• Review Performance Max asset groups monthly - replace underperforming assets and expand audience signals where necessary.
• Monitor impression share and lost impression share due to budget or rank weekly - flag campaigns requiring budget increases or quality improvements.
• Build and maintain remarketing campaigns for website visitors, lead form abandoners, and existing customer databases.
• Create and manage branded search campaigns to protect brand visibility and monitor competitor bidding activity.
• Generate monthly account health reports highlighting performance trends, optimisation actions taken, issues identified, and recommendations for growth.

Local SEO - Google Business Profile Management

• Complete GBP one-time optimisation per new client: categories, hours, description, 15+ photos, Q&A, menu upload
• Run weekly GBP rhythm per active client: 3-5 new photos, 2 posts, reply to all reviews within 48hrs
• Monitor Google Search Console monthly: ranking movement, impressions vs clicks, new keyword opportunities
• Conduct GBP 30-day and 90-day audit per client: all categories populated, no outdated offers showing
• Track GBP direction requests and interaction data for monthly performance reports

Automation - WATI, Make.com and Reporting

• Build and maintain WhatsApp automation via WATI:
• Client reactivation sequences for inactive 30+ day leads
• Day 15 and Day 45 automated check-in reminders
• Build Make.com workflows:
• Webhook to Google Sheets lead capture pipeline (built before every new client go-live)
• Monthly report auto-compilation from Sheets performance data
• Creative refresh alert when a campaign crosses Day 21 and CTR threshold
• Update LP hero offer on ads.html each month - verify all “?icp=” URL parameters resolve correctly
• Maintain reactivation lists: export inactive leads monthly, build WATI broadcast segments

Data, Reporting, and Escalation

• Compile monthly performance data per client: walk-ins, cost per walk-in, GBP direction requests, and review count.
• Prepare Day 15 and Day 45 check-in data sets for AM review before sending to the client.
• Document all creative test results: what ran, CTR achieved, what was refreshed, and why.
• Escalate immediately - not at the next review call - when:
• Creative CTR drops below 0.8% after Day 10, and share a new creative brief within 48 hours of the incident.
• Zero GBP bookings are logged by day. Check the webhook endpoint and the GBP website link.
• Walk-ins/bookings in the current month seem to be less than in the previous month.

KPIs and Success Metrics

Campaign Performance

• CTR above 1.5% on all active creatives at all times.
• Cost per walk-in within ₹149 - ₹280 at all times.
• Ad frequency below 3.5 across all campaigns.
• C6 Lookalike ROAS above 3x before scaling ad budget.

Local SEO

• GBP weekly rhythm 100% maintained across all active clients - no missed weeks.
• 15-20 new reviews per client per month from Month 2 onwards.
• Search Console tracked and documented monthly for every active client.

Automation

• Zero manual WhatsApp manager pings - all pings must be automated via WATI from Day 7 onwards for all new clients and active.
• Monthly reports compiled via automation, not manually assembled.
• Landing Page Offer updated before Day 31 for every active client without a reminder.

Tools and Platforms

• Meta Ads Manager — campaign builds, audience management, creative testing, pixel management
• Google Ads Manager — campaign builds, audience management, creative testing, conversion tracking management
• WATI — WhatsApp automation, broadcast sequences, customer journey flows
• Make.com — workflow automation, webhook pipelines, data routing
• Google Business Profile — full profile management, posting, Q&A, review replies
• Google Search Console — keyword tracking, impressions, ranking movement
• Microsoft Clarity — heatmaps, session recordings, scroll drop-off analysis
• Google Sheets — lead tracking, performance data, report compilation
• Meta Pixel and Events Manager — pixel health checks, event verification
• AI tools — copy ideation, brief generation, report drafting (mandatory, not optional)

Ideal Candidate Profile

• Education: B. Tech, B. Com, or other similar Bachelor's Degree.
• Can communicate clearly in English and Hindi.
• 2-3 years of hands-on Meta and Google Ads experience - D2C (eCommerce), B2B, or local business vertical preferred.
• Has built or maintained at least one WhatsApp automation flow using WATI, Interakt, or similar tools.
• Understands Make.com or N8N at a workflow-building level - not just "I have used it before".
• Google Business Profile experience - actual weekly management for multiple clients, not just account claiming.
• Data-first mindset - reads numbers before making any changes, documents every decision before executing the change.
• Structured and self-directed - can manage 10-15 client workflows simultaneously without being chased.
• High ownership - treats client results as a personal responsibility, not an algorithm outcome.

Reporting Structure

Reports to

Founder / Head of Growth

Works closely with:

• Designer - creative briefs, refresh asset requests, lookalike creative sets
• CBO (Sales) - ICP and offer inputs for newly signed clients

What This Role Does NOT Do

• Conduct client onboarding calls or monthly review calls.
• Make final decisions on ICP strategy or offer creation.
• Write or present client-facing performance reports.
• Close new clients or discuss pricing.
• Build the initial landing page per client.

30 / 60 / 90 Day Milestones

First 30 Days

• Shadow the Head of Growth on 2 live client builds and understand the full DesignScript SOP end-to-end.
• Independently manage GBP rhythm for all active clients without prompting.
• Build the first WATI automation flow for one client under the Head of Growth's supervision.
• Complete Meta Pixel audit for all existing accounts.

First 60 Days

• Independently build and launch C1 and C2 campaigns for a new client from scratch.
• First Make.com workflow live - webhook to Google Sheets pipeline operational.
• Creative refresh cycle running without the Head of Growth’s input.
• Monthly performance report compiled via automation for at least 2 clients.

First 90 Days

• Fully managing all campaigns, GBP, and automation for all assigned clients.
• Head of Growth spending zero hours on daily campaign monitoring.
• Day 62 reactivation sequences live for all qualifying Month 1 clients.
• Lookalike campaigns launched and performing for all Day 61+ clients.

Compensation

₹35,000 - ₹50,000 / month

Based on demonstrated skill across Meta Ads, Local SEO, and Automation

Performance-linked salary review at 6 months. Tied to campaign KPIs and client retention.

Career Path at DesignScript

Digital Marketing Generalist → Senior Digital Marketer → Delivery Lead → Head of Delivery

Interview Process

For Sivora Consultancy · DesignScript Hiring

Total rounds: 3 · Total duration: 5-7 working days from first screen to offer

Round 1: Qualification

15-20 minutes

Screening Criteria

• Basic qualification: Meta Ads experience, WATI/Make.com familiarity
• Notice period and joining availability
• Salary expectations vs offered range
• Communication clarity and professionalism
• Location and work arrangement confirmation

Round 2: Technical Assessment

48-hour take-home task

Self-submitted

Assessment Criteria

• Task A - Ads: Review a sample Meta Ads report, identify what to pause and why
• Task B - SEO: Write a GBP post and 2 review replies for a Delhi NCR cafe
• Task C - Automation: Describe a Make.com flow - booking form to WhatsApp ping to Google Sheet
• Evaluation: Logic, structure, and depth of thinking (not just tool knowledge)
• Must be submitted within 48 hours of receiving the task

Round 3: Founder Interview

45-60 minutes

Gaurav Subham (Founder)

Interview Focus

• Campaign architecture: Walk us through how you would build C1 through C6 for a new cafe client
• Live scenario: "CTR has dropped to 0.6% on Day 12. What do you do, in order?"
• Automation depth: "A client onboards Day 1. By Day 62, inactive Month 1 customers get a WATI message. Build the Make.com flow."
• Ownership mindset: How do you handle a client whose walk-ins are flat in Month 2?
• Cultural fit: Remote discipline, documentation habits, communication style

Post-Interview Decision Timeline

• Offer or rejection communicated within 2 working days of Round 3.
• Offer letter shared by DesignScript within 24 hours of verbal acceptance.
• Recruitment fee processed 30 days post successful joining as discussed.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Work from home

Education:

• Bachelor's (Required)

Experience:

• Facebook Advertising: 2 years (Required)
• Google Ad Manager: 2 years (Required)

Language:

• English (Required)
• Hindi (Required)

Work Location: Remote