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Digital Marketing Specialist - job post

Art Culture Festival
Defence Colony, Delhi, Delhi
₹25,000 - ₹50,000 a month

Job details

Pay

  • ₹25,000 - ₹50,000 a month

Job type

  • Part-time
  • Permanent
  • Fresher
  • Full-time

Location

Defence Colony, Delhi, Delhi

Benefits

Pulled from the full job description

  • Flexible schedule

Full job description

Job Title

Digital Marketing Specialist – Performance Marketing

We are looking for a results-driven Digital Marketing Specialist (Performance Marketing) to join our team. The ideal candidate should have hands-on experience in paid advertising, lead generation, campaign optimization, and digital analytics.

Key Responsibilities

  • Plan, create, and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
  • Manage Search, Display, Video, Shopping, and Performance Max campaigns.
  • Execute PPC campaigns to generate quality leads and maximize ROI.
  • Perform keyword research, competitor analysis, and audience targeting.
  • Set up and manage conversion tracking using GA4, GTM, and Pixels.
  • Optimize landing pages and marketing funnels to improve conversion rates.
  • Conduct A/B testing on ads, creatives, and landing pages.
  • Monitor campaign performance and prepare weekly/monthly reports.
  • Manage remarketing and retargeting campaigns.
  • Work closely with the design and content teams to create high-performing ad creatives.
  • Implement SEO strategies including on-page, off-page, and technical SEO.
  • Stay updated with the latest digital marketing trends and platform updates.

Required Skills

  • Google Ads (Search, Display, Video, Shopping, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • PPC & SEM
  • Lead Generation
  • Conversion Rate Optimization (CRO)
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • SEO (On-page, Off-page & Technical)
  • Remarketing & Retargeting
  • A/B Testing
  • Marketing Funnel Optimization
  • Keyword Research
  • Excel / Google Sheets
  • Strong analytical and communication skills

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1–5 years of experience in Digital Marketing / Performance Marketing.
  • Certifications in Google Ads, GA4, or Meta Blueprint are preferred.

Job Type

  • Full-time

Salary

  • ₹25,000 – ₹70,000 per month (depending on experience)

Benefits

  • Performance-based incentives
  • Professional development opportunities
  • Flexible working environment
  • Career growth opportunities

Indeed Short Description:
Looking for a Performance Marketing Specialist with experience in Google Ads, Meta Ads, LinkedIn Ads, SEO, GA4, GTM, and Lead Generation. Candidate should be able to manage campaigns.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

  • Flexible schedule

Work Location: In person

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