Footwear Technology jobs

Job Title: Digital Marketing & Ecommerce Manager – Remote ( India)

Company: GHC UK Ltd
Location: Remote – United Kingdom or India
Job Type: Full-time / Long-term
Working Hours: Must have sufficient overlap with UK business hours
Salary: Competitive, dependent on experience and location

About the opportunity

GHC UK Ltd is building a multi-brand B2C and B2B ecommerce operation and is looking for a talented Digital Marketing & Ecommerce Manager to join our team remotely.

We are happy to consider experienced candidates based in the UK or India, including candidates with strong ecommerce/digital experience from Kerala, Bengaluru, Hyderabad, Chennai, Pune, Mumbai, Delhi NCR and elsewhere.

Our businesses and projects include:

• Activewear Group – www.activeweargroup.com
• Safety Plus – www.safetyplus.co.uk
• Pro Workwear – www.proworkwear.co.uk
• StepAhead – www.step-ahead.co.uk
• StepAhead Workwear – www.stepaheadworkwear.co.uk
• GHC Global – www.ghcglobal.co.uk
• A developing CASA bathroom/home-interiors brand
• Future health and wellbeing projects involving BMI/body composition, blood pressure monitoring and connected wellbeing technology

We are investing significantly in ecommerce, Odoo 18, CRM, B2B portals, supplier feeds, marketing automation and international growth.b2c

What you will do

This is a hands-on role working directly with senior management, our internal team, developers and external marketing specialists.

Your responsibilities may include:

• Google Ads, Shopping and Performance Max
• Meta/Facebook/Instagram advertising
• Google Merchant Center
• GA4 and Google Tag Manager
• Ecommerce management
• SEO and content
• Email marketing and automated customer journeys
• Salesfire or similar conversion/automation technology
• Affiliate marketing
• Influencer and creator marketing
• CRM and customer segmentation
• Remarketing and customer retention
• B2B lead generation
• Product feeds and ecommerce merchandising
• Conversion-rate optimisation
• Marketing reporting and analytics
• International ecommerce
• Coordinating agencies, developers, freelancers and specialist consultants

Odoo / Shopify / Ecommerce

We are currently developing our ecommerce and operational infrastructure around Odoo 18.

Experience with Odoo ecommerce/CRM would therefore be particularly valuable.

We will also consider candidates with strong experience in:

Shopify / WooCommerce / Magento / other major ecommerce platforms.

You do not need to be an Odoo developer. We have technical resources for development.

However, you should understand how ecommerce, CRM, marketing, product feeds, stock, customers and analytics work together.

Activewear Group

One of the first projects will be helping us restore and grow the digital marketing operation of Activewear Group following its acquisition by GHC UK Ltd.

There are existing historical marketing assets and accounts that need to be understood and developed, including Google Ads, Meta, Analytics, Merchant Center, email/customer journeys, Salesfire, product feeds, audiences, pixels and other digital assets.

We want someone who first asks:

“What do we already have and what does the data tell us?”

rather than immediately recommending that everything is rebuilt.

B2C + B2B

This is not purely a consumer ecommerce position.

We are developing both B2C and B2B.

Our plans include customer-specific pricing, B2B customer portals, online quotations, repeat ordering, CRM, lead generation and supporting external sales representatives with a strong internal digital operation.

Previous B2B marketing experience would be valuable.

Affiliates and Influencers

We want to significantly develop affiliate, influencer and creator marketing.

Experience identifying and managing affiliates, publishers, influencers, creators and content partnerships would be particularly interesting.

Most importantly, you must understand the difference between generating likes/impressions and generating profitable sales.

International Growth

We want to develop opportunities outside the UK, particularly:

USA | Canada | Australia | New Zealand | Europe

Experience running international ecommerce or digital campaigns would be an advantage.

What we measure

This is a commercially focused role.

We want somebody comfortable being measured against:

Revenue
Gross margin
ROAS
Customer acquisition cost
Conversion rate
Average order value
Repeat customers
Email revenue
B2B leads and conversions

We are interested in profitable growth—not vanity metrics.

Who we are looking for

You could currently be working as a:

Digital Marketing Manager
Ecommerce Manager
Performance Marketing Manager
Growth Marketing Manager
Paid Media Manager
Ecommerce Growth Manager
Digital Marketing Executive ready for greater responsibility

You should be hands-on, commercially minded and comfortable working across multiple businesses.

You do not need to be an expert developer.

You also do not need to personally be the best SEO specialist, Google Ads expert, Meta specialist, influencer manager and developer.

We will use specialist resources where appropriate.

We need someone capable of coordinating these activities, understanding the numbers, challenging suppliers and making sure everything works together commercially.

Remote working – UK & India

This is a remote position and we are specifically interested in strong candidates from both the United Kingdom and India.

For candidates in India, excellent spoken and written English is essential.

You must also be comfortable working directly with a UK management team and have sufficient working-hours overlap with the UK.

We are looking for a long-term member of the team, not simply somebody wanting to pick up occasional freelance projects.

Ownership of company accounts

An important principle within GHC is that company digital assets remain under company control.

Google, Meta, Analytics, websites, domains, CRM, advertising accounts, data, intellectual property and other core assets will remain company-controlled, with employees and specialists receiving the access required for their work.

What we can offer

This is an opportunity to become involved at an early stage in building a significantly larger international ecommerce operation.

Rather than maintaining one established website, you will have exposure to multiple businesses across:

Workwear | PPE | Safety Footwear | Fashion/Apparel | Own Brands | B2B | Healthcare | Wellbeing | Bathrooms & Interiors | International Ecommerce

For the right person, there is considerable scope for responsibility and career development as the businesses grow.

How to apply

Please apply with your CV and provide brief answers to the following:

• Where are you currently based?
• Which ecommerce businesses/websites have you worked on?
• What monthly Google Ads/Meta budgets have you personally managed?
• What results did you achieve?
• What experience do you have with Google Shopping and Merchant Center?
• What experience do you have with Shopify, Odoo or other ecommerce systems?
• Have you worked with email automation/customer journeys?
• Have you managed affiliates or influencers?
• Do you have B2B marketing experience?
• Have you marketed internationally?
• Which analytics/reporting tools do you use?
• What is your current salary/rate and expected salary?
• What is your notice period/availability?
• If based in India, what UK working hours can you overlap with?

Please include specific examples and results where possible.

No recruitment agencies. Direct applicants only.

GHC UK Ltd

Pay: ₹5,000.00 - ₹40,000.00 per month

Work Location: Remote