Full Time All jobs in Dindigul, Tamil Nadu

We are looking for a creative, analytical, and result-oriented Digital Marketing Specialist to manage and strengthen the organization's digital presence. The candidate will be responsible for planning and executing digital marketing campaigns, generating quality leads for school admissions, managing social media platforms, improving online visibility, and monitoring campaign performance.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement digital marketing strategies aligned with admission and branding objectives.
• Plan monthly and seasonal digital marketing campaigns for school admissions.
• Identify target audiences and suitable digital channels for different campaigns.
• Monitor competitor digital marketing activities and industry trends.

2. Social Media Management

• Manage platforms such as Instagram, Facebook, YouTube, Google Business Profile and LinkedIn.
• Prepare monthly social media content calendars.
• Coordinate with the creative/content team for posts, reels, videos, banners and admission campaigns.
• Ensure regular and engaging content highlighting school activities, achievements, events and student success.

3. Performance Marketing

• Plan, execute and optimize Google Ads and Meta Ads campaigns.
• Manage campaigns for lead generation, admissions, brand awareness and events.
• Monitor CPL, CTR, conversions, reach, engagement and other campaign metrics.
• Optimize advertising budgets based on campaign performance.

4. Lead Generation & Admissions

• Generate quality admission enquiries through digital channels.
• Track leads from advertisements and ensure proper reporting.
• Coordinate with the admission/telecalling team for lead follow-up.
• Analyze lead-to-admission conversion rates and recommend improvements.

5. SEO & Website

• Improve website visibility through basic SEO, keyword research and content optimization.
• Coordinate with website developers for website updates and landing pages.
• Monitor Google Search performance and website traffic.
• Ensure admission-related information is updated and accurate online.

6. Content & Branding

• Develop digital content ideas for school branding and admissions.
• Coordinate with graphic designers, videographers, photographers and content writers.
• Promote student achievements, faculty activities, school events, infrastructure and academic programs.
• Maintain consistency in brand communication across digital platforms.

7. Analytics & Reporting

• Prepare weekly/monthly digital marketing performance reports.
• Track:
• Leads generated
• Cost per lead
• Website traffic
• Social media engagement
• Campaign reach
• Conversion rate
• Admission enquiries
• Campaign ROI
• Provide management with actionable insights and recommendations.

Required Skills

• Strong knowledge of Google Ads and Meta Ads.
• Knowledge of SEO, SEM and social media marketing.
• Familiarity with Google Analytics / GA4 and Google Search Console.
• Knowledge of lead-generation campaigns and conversion tracking.
• Good understanding of social media trends and content marketing.
• Basic knowledge of Canva or other creative tools is preferred.
• Strong analytical and reporting skills.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and deadlines.

Educational Qualification

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
• Professional certification in Digital Marketing is an added advantage.

Preferred Experience

• 2–5 years of experience in digital marketing.
• Experience in the education/school/edtech sector will be an added advantage.
• Candidates with demonstrated experience in admission lead generation and performance marketing will be preferred.

Key Performance Indicators (KPIs)

• Quality admission leads generated.
• Cost per lead and campaign efficiency.
• Lead-to-admission conversion.
• Growth in website traffic and organic visibility.
• Social media reach and engagement.
• Digital campaign ROI.
• Timely execution of marketing campaigns.
• Growth of the organization's digital brand presence.

Personal Attributes

• Creative and innovative approach.
• Data-driven decision making.
• Result-oriented mindset.
• Strong ownership and accountability.
• Ability to work under admission-season deadlines.
• Good teamwork and coordination.
• Willingness to learn new digital marketing tools and trends.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person