Job Title

RM-EEG

Business Unit

Emerging Enterprises Group

Reporting To

Territory Head

Job Function and Role Type

Sales, Individual Contributor

Version No

01/04/2019

Job Purpose

Drive initiatives aligned with business objectives to achieve leadership in the banking sector. Ensure effective branch management, lead generation, and customer engagement.

Key Responsibilities

Branch Management

Plan weekly branch visits and monthly morning meetings; Activate RM/PB through lead generation and joint calls; Review branch and resource performance with CH as needed; Document branch meetings via Cogent/mails.

Lead generation/logins

Plan activities to achieve two calls and appointments daily; Communicate document requirements to customers and follow up; Ensure document completeness and arrange pickups.

Cross Selling

Provide financial products like Insurance, CASA, Credit Cards, and Asset Products; Monitor and track leads for cross-selling opportunities.

Renewals

CAM conditions review/OBA review

Conduct monthly churn and conditions reviews; Justify OBA waivers or inform customers of penalties; Ensure compliance with CAM conditions.

Call Memos

List quarterly call memos and review ASR/ACR conditions; Meet customers to understand business issues; Upload call memos for endorsement.

Portfolio Management and Housekeeping (HK)

Reduce housekeeping items; Close critical and high-aging items.

Stock insurance/property insurance

Communicate premiums and collect required documents; Submit documents to operations.

Delinquency management

Contact customers for interest servicing and follow up rigorously; Coordinate with branches and credit managers for joint visits; Complaints: CRM / MD / PNO / CRO; Analyze complaints and resolve them after customer discussions.

Complaints : CRM / MD / PNO / CRO

Major

Prepare monthly renewal lists and work proactively; Communicate document requirements and follow up twice weekly; Analyze financials, address issues, and ensure document completeness; Submit documents to operations and manage post-login formalities.

Creating excitement in branches/spot

Organize sanctions, contests, and recognition programs; Review CRM leads and update follow-ups.

Education:

Graduate, MBA, or CA.

Certifications:

None specified.

Key Competencies

Interpersonal skills, coordination with multiple teams, ability to work under pressure, customer focus, problem-solving.

Major Stakeholders

Branch Banking Team, Operations, Product Team, Credit.

About HDFC Bank

HDFC Bank is one of India’s leading private banks. The Housing Development Finance Corporation Limited or HDFC Ltd was among the first financial institutions in India to receive an “in principle” approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. This was done as part of RBI’s policy for liberalization of the Indian banking industry in 1994. HDFC Bank was incorporated in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. The bank commenced operations as a Scheduled Commercial Bank in January 1995. As of March 31, 2026, the Bank’s distribution network was at 9,689 branches and 21,172 ATMs across 4,175 cities / towns as against 9,455 branches and 21,139 ATMs across 4,150 cities / towns as of March 31, 2025. 50% of the branches are in semi-urban and rural areas. In addition, the Bank has 14,400 business correspondents, which are primarily manned by Common Service Centres (CSC). The Bank’s international operations comprise five branch

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