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    • Prior trade marketing/BTL experience (strong preference for Alcobev or FMCG).
    • Plan & execute trade marketing programs across GT, Off-Trade & On-Trade.
    • View all Sunshine Workforce Solutions jobs - Ranchi, Jharkhand jobs - Marketing Executive jobs in Ranchi, Jharkhand
    • Salary Search: Trade Marketing Executive - Ranchi salaries in Ranchi, Jharkhand
    • 1–3 years of experience in marketing, brand marketing, digital marketing or a similar role.
    • Good understanding of influencer/creator marketing.
    • Creative mindset and interest in social media marketing.
    • Opportunity to learn social media marketing and branding.
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    • Identify, source, and onboard relevant fashion, lifestyle, and Women Fashion influencers.
    • Manage end-to-end influencer campaigns, including outreach,…
    • Promote products through digital & social media platforms.
    • Generate quality leads through online channels.
    • Manage social media content and engagement.
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    • Coordinating with the Supply Chain team for smooth Supply of spares.07 Coordination with service marketing team to achieve Service AOP of Complete area.
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    • Lead Generation & Sales Support (B2B + B2C) Plan and execute digital campaigns across channels suited to each segment — LinkedIn Ads and Google Search/SEM for…
    • Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms) is a plus.
    • Content & Communication: Assist with blogs, newsletters,…
    • Define and execute the marketing and communication activities according to our marketing plan.
    • Coordinate all marketing activities to generate leads.
    • Qualification : Graduate/ post graduate (GI experience preferred).
    • Experience : 6 Months + in the relevant field / Fresher can be considered with relevant…
    • Knowledge of digital marketing and social media marketing strategies.
    • Proficiency with marketing tools and software.
    • Job Types: Regular / Permanent, Full-time.
    • Tech(Aero, Auto, CSE, EEE, ECE, Industrial, ICE, Manufacturing /Automation Engg, Mechanical Engineering, Production / Plant Engg, Electrical, Electronics &…
    • Proactively generate and recommend regular as well as breakthrough innovation integrated marketing ideas aligned with Marketing objectives across consumer…
    • Designing consumer promotion plans to achieve BTL objectives.
    • Evaluating, negotiating, and developing a cost-effective vendor base for all sales promotion media…
    • 2–3 years of relevant experience in digital marketing, brand marketing, or a marketing agency.
    • We are looking for a *creative, driven, and hands-on Marketing…

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Job Post Details

Trade Marketing Executive - Ranchi - job post

Sunshine Workforce Solutions
Ranchi, Jharkhand
₹10,00,000 - ₹12,00,000 a year

Job details

Pay

  • ₹10,00,000 - ₹12,00,000 a year

Job type

  • Full-time

Location

Ranchi, Jharkhand

Full job description

TRADE MARKETING EXECUTIVE

Company: TilakNagar Industries
Qualification: MBA (Marketing)
Package: Decent Hike on Current CTC
Department: Trade Marketing / Marketing
Position Type: Full-time
Work Experience: 2–4 years (FMCG/Alcobev BTL)

Role Summary

Drive brand visibility, activation quality & channel-specific BTL execution to enhance consumer engagement and trade presence.

Key Responsibilities

  • Plan & execute trade marketing programs across GT, Off-Trade & On-Trade.
  • Deploy POSM assets—LEDs, shelves, signages, danglers, display units—with quality and compliance.
  • Execute retail visibility standards, planograms & shopper touchpoint enhancements.
  • Roll out consumer promotions, sampling events & store-level activations.
  • Track BTL KPIs: coverage, visibility index, activation uplift & ROI.
  • Conduct outlet audits for execution quality, brand presence & competitor tracking.
  • Manage agencies for fabrication, installation, activation manpower & logistics.
  • Maintain budgets, POs, vendor payments & documentation.
  • Support brand teams with insights on shopper behavior & category trends.

Education

Graduate/MBA (Marketing specialization preferred).

Key Skills

  • Strong BTL execution capability across diverse retail environments.
  • Proven vendor management experience with ability to drive quality, speed & cost control.
  • Strong analytical mindset for assessing activation impact, visibility KPIs & store-level insights.
  • Excellent collaboration with Sales teams to align field priorities & execution grids.
  • Strong creative interpretation skills—ability to translate brand guidelines into in-market execution.
  • Demonstrated ability to manage multiple agencies & timelines in high-pressure cycles.

Qualifications

  • Prior trade marketing/BTL experience (strong preference for Alcobev or FMCG).
  • Experience in POSM planning, fabrication supervision & activation management.
  • Familiarity with channel segmentation (On-trade vs Off-trade) is highly desirable.
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