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Job Post Details

Media Planner - job post

PinnacleU
Bengaluru, Karnataka
₹15,00,000 - ₹20,00,000 a year

Job details

Pay

  • ₹15,00,000 - ₹20,00,000 a year

Job type

  • Full-time

Shift and schedule

  • Monday to Friday

Location

Bengaluru, Karnataka

Full job description

Position: Media Planner

Location: Bangalore

Working Days: Monday to Friday

Experience Required: 3-6 years

Client: Leading Home Appliances Brand

What you will do

  • Build integrated media plans across Meta, Google, influencers, and other relevant channels
  • Translate business goals into channel-wise strategy, budgets, timelines, and KPIs
  • Own campaign planning and execution readiness, including creative requirements and asset timelines
  • Coordinate with creative, content, performance, and operations teams to ensure smooth launches
  • Work with influencers and creator partners, including briefs, deliverables, timelines, and reporting
  • Monitor performance daily, identify patterns, and propose optimisations with a clear rationale
  • Manage media budgets and ensure spend is efficient, controlled, and aligned to targets
  • Create weekly performance reports and insights, including what worked, what did not, and next tests
  • Liaise with platforms, partners, and vendors for best pricing, placements, and opportunities
  • Support new launches and brand moments with integrated communication planning across touchpoints

What we are looking for

  • 3 to 6 years of experience in media planning across digital and influencer ecosystems
  • Hands-on understanding of Meta and Google planning fundamentals, audiences, formats, and measurement
  • Comfort with budgets, pacing, and performance tracking
  • Strong coordination skills, you can run multiple campaigns without missing details
  • With clear communication and structured thinking, you can simplify complexity for teams
  • Strong analytical ability and comfort with numbers, not just creative intuition

Preferred skills

  • Experience working with D2C brands, ecommerce, or digital-first businesses
  • Performance marketing exposure, including testing frameworks and conversion-focused planning
  • Familiarity with tracking and reporting basics like GA4, UTMs, pixel events, and dashboards
  • Experience coordinating offline moments like events, store activations, or partnerships is a plus

What success looks like in the first 60 to 90 days

  • You have built a clear channel-wise media planning rhythm with weekly reporting
  • Campaign launches are smoother, faster, and better coordinated across teams
  • Media plans are more structured, measurable, and easier to scale
  • You are consistently proposing high-quality tests and optimisations backed by data
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