Media jobs in Greater Noida, Uttar Pradesh

About Cerebellum Academy

Cerebellum Academy is a medical education platform built by some of India's leading educators. We help MBBS students, interns and doctors prepare for NEET PG, INI-CET and FMGE through live and recorded classes, question banks, grand tests and mentorship, all built on content that is Conceptual, Clinical, Comprehensive, Relevant and Revisable. Our educators have taught over 10 lakh students, and social media is where much of that community first discovers us.

Role Overview

The Social Media Lead owns Cerebellum Academy's social media presence end to end: strategy, content, team and results. You will build and lead a team of Social Media Executives and be accountable for how the brand shows up and grows on Instagram, YouTube, Facebook and LinkedIn. You will report to the leadership team and work closely with faculty, marketing, sales and product.

General Responsibilities

● Ownership. Be accountable for the performance, quality and reputation of all social media channels.

● Team leadership. Lead, mentor and review the work of 3–4 Social Media Executives. Allocate tasks, set the quality bar, hold weekly reviews and one-on-ones, and support hiring and onboarding.

● Planning. Own the monthly and weekly content calendar, aligned with exam cycles (NEET PG, INI-CET, FMGE), course launches, events and faculty availability.

● Brand and quality. Guard the brand voice, visual identity and content standards. Give final approval on content before it is published.

● Content accuracy. Set up and enforce a faculty review process so that all medical and academic content is correct before it goes live.

● Reporting. Report results, insights and learnings to the leadership team on a regular schedule.

● Collaboration. Work with faculty, marketing, sales, product and student-support teams on campaigns, launches and announcements.

● Community and reputation. Define response guidelines, handle sensitive comments and escalations, and manage any reputation risks on social channels.

● Budget and vendors. Manage social media tools, budget and external partners such as freelancers, editors, designers and videographers.

● Industry awareness. Keep track of trends, new formats and competitors, and run structured experiments.

Role-Specific Tasks by Area

Area What you will own

Strategy and Growth Set clear goals per platform for reach, engagement, community growth and enquiries.

• Define content pillars, recurring series and a quarterly roadmap, and decide what to start, scale or stop.

Instagram Lead reels-first growth, with carousel and Story strategy.

• Set up collaborations with faculty and creators, and review Insights regularly.

YouTube Own the Shorts and long-form strategy, including titling, thumbnail and packaging standards.

• Work with the academic team on lecture clips, and track watch time, retention and channel growth.

Facebook Own Page and community strategy, promotion of live sessions and events, and group moderation guidelines.

Analytics and Reporting Set up a KPI dashboard and run weekly and monthly performance reviews.

• Turn insights into specific changes in content and posting plans.

Promotion and Lead Generation Plan boosted and paid social with the marketing team.

• Track enquiries and conversions that come from social channels.

Team and Process Build SOPs, templates, content workflows and approval flows.

• Give clear role ownership across the team, and coach executives on craft and growth.

Must-Have Requirements

● Social media leadership. Proven experience leading social media: you have managed a team and owned results for a brand, institution or agency.

● Track record. Demonstrable record of growing accounts, backed by real numbers such as reach, views, engagement, followers or leads.

● Platform mastery. Strong command of Instagram, YouTube, Facebook and LinkedIn: formats, algorithms and best practices.

● Strategy and planning. Able to build a content strategy and calendar and turn goals into a working plan.

● Communication. Excellent written and spoken English, with strong storytelling and brand-voice judgement.

● Content know-how. Hands-on understanding of scripting, short-form video, design and editing workflows.

● Data orientation. Comfortable with Meta Business Suite, YouTube Studio and analytics dashboards.

● People management. Able to coach, give feedback and hold a team to a high standard.

● Location. Able to work on-site from our Noida office.

Good to Have

● Prior experience in edtech, medical education or healthcare content.

● Working knowledge of paid social (Meta Ads, YouTube Ads).

● Experience building a social media team or creator pipeline from scratch.

● Working knowledge of Hindi or Hinglish for community engagement.

● Experience with social listening and scheduling tools.

What Success Looks Like

● A well-run social media team that publishes consistently and on-brand.

● Clear month-on-month growth in reach, engagement, followers and enquiries from social channels.

● A reliable review process that keeps all medical content accurate.

● Executives who grow in skill and ownership under your leadership.

What We Offer

● Compensation based on experience and leadership track record.

● Reporting directly to the leadership team, with ownership of the whole social media function.

● The chance to build and shape a new social media team at a growing medical education brand.

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person