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Job Title: Instagram Content Owner (Strategy & Audience Psychology)

Company: CreatorLaneHQ Location: Remote Job Type: Contract / Stipend (with performance-based scaling) Salary: ₹15,000 per month (for the first 3 months), scaling to ₹20,000 - ₹25,000 per month

About Us

We are CreatorLaneHQ, a fast-growing platform focused on helping creators scale their audiences and monetize their brands better. We are a tight-knit founding team of four, and we are looking to bring on a dedicated content powerhouse to build our brand presence from the ground up.

The Role

This is not a typical Social Media Management role where you just design graphics on Canva and schedule posts. We are looking for someone to take complete ownership of our Instagram content engine.

Think of yourself as the Owner of the Content Function. We aren't looking for someone with a massive personal follower count; we are looking for someone who genuinely understands audience psychology—what makes people stop scrolling, what drives shares, why some Reels perform while others flop, and how to consistently create engaging content.

You will be creating content yourself, but the founding team will be right there in the trenches with you—actively contributing to shoots, ideas, and execution. However, the ultimate responsibility for the content calendar, pipeline, and page growth sits with you.

Key Responsibilities

• Own the Pipeline: Ensure our goal of 15 strategic Reels per month is met (planned, created, reviewed, and published).
• Ideation & Strategy: Come up with strong content ideas, viral hooks, and creative formats.
• Analyze & Optimize: Dive into analytics to understand retention graphs, what’s working, what’s not, and pivot accordingly.
• Trend Identification: Spot audio trends, editing styles, and content formats before they peak.
• Collaborative Execution: Coordinate with the 4 founders to shoot and assemble Reels. (Execution is flexible: some shot by you, some by us, some collaboratively).
• Drive Growth: Take full accountability for the overall direction, quality, and growth of the Instagram page.

Who You Are

• A Content Nerd: You don't just consume content; you study it. You have a saved folder full of great hooks, transitions, and formats.
• Psychology-Driven: You understand that deep engagement, shares, and watch-time matter far more than just "pretty aesthetics."
• Self-Starter: You don't wait for a to-do list. You proactively manage the content calendar and push the team to hit publishing goals.
• Ambitious: You want to become an exceptional content creator and learn how to build a brand from zero to one with significant creative freedom.

Compensation & Benefits

• Starting Stipend: ₹15,000/month for the first 3 months.
• Performance Scaling: As you demonstrate ownership and deliver results, your compensation will increase to ₹20,000–₹25,000/month.
• Remote Work: Work from anywhere.
• Direct Impact: Work directly alongside the founding team with absolute creative freedom.

How to Apply (READ CAREFULLY)

We ignore generic resumes and standard cover letters.

To apply, please include a cover letter or a direct message with the following: Pick a recent viral Reel (from any creator) and give us 3 specific reasons why it worked based on audience psychology.

Pay: ₹15,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote