Company: Geneva Seeds - seed division of JP Agro Innovations Pvt. Ltd.
Location: Lucknow, Uttar Pradesh
Department: Sales & Business Development
Job Type: Full-time
Experience: 4–8 years in Seed/Agri-input Sales

About the Role

GENEVA SEEDS, seed division of JP Agro Innovations Pvt. Ltd. is looking for an experienced and result-oriented Senior Territory Business Manager (Seeds) to drive business growth, dealer development, farmer engagement, and sales performance across the assigned territory in Uttar Pradesh.

The ideal candidate should have strong knowledge of the seeds/agri-input industry, excellent dealer and farmer relationships, and the ability to independently manage territory sales and business development activities.

Key Roles & Responsibilities

Develop and achieve territory-wise sales and business targets for seed products.
Manage and strengthen relationships with distributors, dealers, retailers, and key farmers.
Identify and appoint new dealers/distributors to expand market coverage.
Drive sales of vegetable, field crop, or other assigned seed products across the territory.
Conduct regular market visits, dealer visits, farmer meetings, and field activities.
Generate demand through farmer demonstrations, crop visits, field days, and product promotion activities.
Monitor competitor products, pricing, schemes, market share, and activities.
Collect and provide regular market intelligence and competitor feedback.
Ensure proper product availability and stock movement through the distribution network.
Coordinate with distributors/dealers to ensure timely order booking and product dispatch.
Develop strong relationships with progressive farmers and local influencers.
Monitor sales performance against monthly, quarterly, and annual targets.
Support the collection of outstanding payments and maintain healthy channel relationships.
Maintain accurate records of sales, dealer visits, farmer meetings, demonstrations, and market activities.
Work closely with the marketing and technical teams for product promotion and farmer engagement.
Identify new business opportunities and develop the assigned territory strategically.
Ensure effective implementation of company schemes, promotional programs, and sales strategies.

Qualification Requirements

B.Sc. Agriculture / M.Sc. Agriculture preferred.
Candidates with a degree/diploma in Agriculture, Horticulture, Agribusiness, or related fields may also be considered.
4–8 years of relevant experience in Seeds, Agri-inputs, Crop Protection, Fertilizers, or related agricultural sales.
Strong understanding of the Uttar Pradesh agricultural market and seed business.
Existing relationships with seed dealers, distributors, retailers, and farmers in Uttar Pradesh will be an advantage.
Good knowledge of major crops and cropping practices in the assigned territory.
Strong communication, negotiation, presentation, and relationship-management skills.
Proven ability to achieve sales targets and develop new markets.
Must be willing to undertake extensive field travel.
Should have a valid driving license and preferably own a two-wheeler/four-wheeler.

Key Skills

What We Offer

Competitive salary based on experience and industry standards.
Performance-based incentives.
Opportunity to work with a growing agricultural/seed company.
Career growth and learning opportunities.
Exposure to seed business development and territory management.

Preferred Candidate Profile

We are looking for a target-oriented, field-oriented, and self-driven professional who can independently manage the Lucknow territory, develop the dealer/distributor network, build strong farmer relationships, and contribute directly to business growth.

Apply Now to join JP Agro Innovations Pvt. Ltd. and be part of our growing Seeds Business.

Pay: ₹540,000.00 - ₹700,000.00 per year

Benefits: