Spg Corporate jobs

OptimiseJob Title: Restaurant Marketing Manager

Company: First Fiddle Restaurants Pvt. Ltd.

Base Location: Delhi

Travel Requirement: High – Multi-city travel across First Fiddle locations

Compensation: ₹50,000 – ₹60,000 per month + Performance Incentives

Role Overview

We are looking for a highly performance-driven and revenue-focused Restaurant Marketing Manager to lead and execute marketing strategies across First Fiddle’s restaurants and clubs in multiple cities.

This is not a desk marketing role. The candidate must deeply understand each outlet’s positioning, audience, pricing, footfall behavior, competition, and city-specific dynamics, and build aggressive yet structured marketing strategies to ensure consistent month-on-month revenue growth.

The role requires strong digital marketing expertise, affiliate marketing exposure, nightlife marketing understanding, and the ability to integrate online marketing with on-ground execution.

Key Responsibilities

1. Revenue-Focused Marketing Strategy

• Study each restaurant/club individually and define its positioning.
• Create monthly marketing calendars aligned with revenue targets.
• Design city-specific campaigns to increase weekday and non-peak footfall.
• Drive monthly revenue growth through structured marketing interventions.
• Monitor daily sales data and align campaigns accordingly.

2. Digital Marketing Leadership (Mandatory Expertise)

Meta Marketing (Facebook & Instagram Ads)

• Plan and execute performance-driven ad campaigns.
• Optimise for table bookings, event sales, and footfall.
• Build custom audiences and retargeting funnels.
• Monitor ROAS and CAC metrics.

Google Ads & Search

• Run Google Search, Display, and Performance Max campaigns.
• Optimize local search visibility and high-intent keyword targeting.
• Track conversion metrics and improve CPL.

SEO & Local SEO

• Optimise Google My Business listings across cities.
• Improve keyword ranking for “best club in Delhi”, “restaurants near me”, etc.
• Manage reviews and reputation strategy.

3. Affiliate & Partnership Marketing

• Develop affiliate marketing channels for table bookings and event sales.
• Build partnerships with:
• Influencers
• Local promoters
• Event curators
• Nightlife promoters
• Work with SPG-style guest lists and promoter models to increase high-value footfall.
• Negotiate commission structures aligned with profitability.

4. Event & Club Marketing

• Plan themed nights, DJ events, ladies nights, brunches, and special events.
• Coordinate with artists, promoters, and influencers.
• Create buzz-driven campaigns for launch events.
• Ensure high-occupancy weekends and improved weekday traction.

5. On-Ground & Offline Marketing

• Travel frequently to different cities.
• Audit brand presence at outlets.
• Work with operations teams to align marketing with service delivery.
• Build local collaborations (corporates, colleges, communities).

6. Performance Tracking & Reporting

• Prepare weekly and monthly marketing reports.
• Track:
• Revenue growth
• Campaign ROAS
• Footfall growth
• Event revenue contribution
• Suggest corrective actions based on data.

Required Skills & Experience

• 3–5 years of experience in hospitality, nightlife, or restaurant marketing.
• Strong expertise in:
• Meta Ads
• Google Ads
• SEO
• Affiliate marketing
• Influencer marketing
• Understanding of nightlife ecosystems and promoter networks.
• Experience in multi-location brand marketing is preferred.
• Strong analytical mindset with revenue-first thinking.
• Ability to travel extensively across cities.

Key Performance Indicators (KPIs)

• Month-on-month revenue growth per outlet.
• ROAS improvement across digital campaigns.
• Increase in weekday occupancy.
• Event revenue contribution growth.
• Increase in repeat footfall.

Compensation Structure

• Fixed Salary: ₹50,000 – ₹60,000 per month.
• Performance Incentives linked to:
• Revenue growth targets.
• Campaign performance benchmarks.
• Event success metrics.

Why Join First Fiddle?

• Work with one of India’s leading nightlife and hospitality brands.
• Exposure to multi-city restaurant and club marketing.
• Opportunity to directly influence revenue and brand growth.
• High ownership, high impact, high visibility role.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Work Location: In person