At Yashram Lifestyle Brands, we are inspired to solve real life vulnerabilities faced by people. Our brands, products, innovations and inventions are all a result of our passion in improving quality of life. Our invention 'Period Panty' dates back to 2009 and is patented in India & USA. Our unique products have earned us satisfied customers across the globe.

We are in a high growth phase and building a team that works with high integrity, ownership and a never-give-up attitude.

Our brands

Morph (www.morphmaternity.com)

Morph is India's most loved maternity and nursing wear brand. We continuously innovate in this space for the comfort and safety of new mothers.

Adira (www.myadira.com)

Adira is a fun and practical intimate brand for girls, teens and ladies with innovations. To name a few, are India & USA Patented period panties, support bras for growing girls and more.

Pristine-Life (www.pristine-life.com)

Incontinence Underwear For people who suffer from light urine leakage problems.

How To Tell Your Child (www.howtotellyourchild.com)

How To Tell Your Child, is a social initiative of Yashram Brands where we help parents, schools & communities fight child sexual abuse.

About the Role

We are looking for a creative, detail-oriented, and experienced Fashion Designer with strong expertise in product development to join our team. The ideal candidate should have a good understanding of fashion trends, garment construction, fabrics, trims, fit, and costing, with the ability to take a product from concept to final production.

Experience in innerwear, lingerie, women's apparel, maternity wear, or intimate wear will be an added advantage.

Key Responsibilities

1. Fashion Design and Trend Research

Research current fashion trends, silhouettes, colours, fabrics, prints, and market developments.
Develop creative design concepts, mood boards, colour palettes, and seasonal collections.
Create design sketches, technical drawings, and detailed product presentations.
Develop designs in line with brand identity, customer requirements, and target pricing.

2. Product Development

Manage the complete product development process, from concept development to final sample approval.
Prepare detailed tech packs, including measurements, construction details, fabric specifications, trims, stitching details, and finishing requirements.
Coordinate with pattern masters, sampling teams, merchandisers, and production teams to develop samples.
Review prototypes and samples, provide fit and construction feedback, and ensure timely corrections.
Conduct fit sessions and ensure products meet the required fit, comfort, quality, and design standards.
Maintain sample records, measurement charts, and product development trackers.

3. Fabric and Trims Development

Identify suitable fabrics, elastics, laces, hooks and eyes, labels, accessories, and other trims.
Work with sourcing teams and suppliers to develop new materials, colours, prints, and finishes.
Evaluate fabric quality, GSM, composition, stretch and recovery, shrinkage, and suitability for the intended product.
Coordinate lab dips, strike-offs, fabric testing, and approvals.

4. Costing and Commercial Coordination

Work closely with the sourcing and merchandising teams to develop products within target costs.
Prepare preliminary product costing based on fabric consumption, trims, accessories, and manufacturing requirements.
Identify opportunities to optimise material usage and improve product value without compromising quality.
Coordinate with suppliers and internal teams to meet development timelines and target prices.

5. Sampling and Production Handover

Monitor sampling timelines and follow up on pending developments.
Ensure approved samples, tech packs, and specifications are properly documented before production handover.
Resolve design, fit, construction, and material-related issues in coordination with the relevant teams.
Support quality checks and ensure consistency between approved samples and bulk production.

6. Cross-functional Coordination

Collaborate with sourcing, merchandising, quality, production, and marketing teams.
Support the preparation of product catalogues, product presentations, and design references.
Coordinate with the marketing team to provide accurate product details and visual references for catalogue development.
Maintain development schedules and provide regular status updates to management.

Required Skills and Qualifications

Degree or diploma in Fashion Design, Apparel Design, Textile Design, or a related field.
8–10 years of relevant experience in fashion design and apparel product development.
Strong knowledge of garment construction, patterns, measurements, fit, fabrics, and trims.
Experience in tech pack preparation, sample development, and product costing.
Proficiency in Adobe Illustrator and Photoshop; knowledge of CorelDRAW or CAD tools is an advantage.
Good understanding of garment manufacturing processes and quality standards.
Strong vendor coordination, communication, problem-solving, and time-management skills.
Ability to manage multiple product developments and meet deadlines.

Preferred Industry Experience

Experience in one or more of the following categories will be preferred: