Work From Home Digital Marketing jobs

Content & Copywriter

Location: Chennai
Experience: 1+ year
Employment Type: Full-time

About the Role

We’re looking for a Content & Copywriter with around 1 year of experience who can think creatively, write clearly, and adapt their voice across brands, platforms and formats.

You’ll work on a mix of long-form, short-form and creative content for our clients across fashion, lifestyle, eCommerce, beauty, home, luxury and other consumer brands.

What You’ll Do

• Write engaging long-form content including blogs, articles, website content and brand stories.
• Create short-form content for social media, including captions, hooks, reels, campaigns and ad copy.
• Develop creative copy for campaigns, social media, websites, product pages, emailers and other brand communication.
• Understand different brand voices and adapt writing accordingly.
• Work closely with the creative, social media and SEO teams to develop content ideas and campaigns.
• Research topics, industries, products and audiences to create relevant and accurate content.
• Write content that is both creative and purposeful, with an understanding of audience, brand positioning and marketing objectives.
• Apply basic SEO principles to long-form and website content.
• Proofread and refine content for grammar, clarity, tone and consistency.
• Contribute ideas for content calendars, campaigns and creative concepts.

What We’re Looking For

• 1+ year of experience in content writing, copywriting or a similar role.
• Strong command of English grammar, vocabulary and sentence construction.
• Ability to write both creative and informative content.
• Comfortable switching between different writing styles and brand voices.
• Strong research skills and attention to detail.
• Understanding of social media trends and digital content.
• Basic knowledge of SEO and content marketing is preferred.
• Someone who is curious, ideas-driven and willing to experiment with words and formats.
• Ability to work on multiple brands and deadlines simultaneously.

Bonus Points

• Experience working with fashion, lifestyle, luxury, beauty, home or eCommerce brands.
• Familiarity with Instagram, Meta, blogs and digital marketing.
• Experience writing scripts for Reels/videos.
• Understanding of AI-assisted content tools while being able to maintain an authentic, human writing voice.

Why Join Us?

At Purple Chalk, you won’t be writing the same kind of content every day. You’ll get to work across multiple brands, industries and creative formats, build different brand voices, and be part of a team that believes good content should have both personality and purpose.

How to Apply

We’re currently hiring candidates based in Chennai.

If you think words are your thing, send us your CV and portfolio at:

hello@purplechalk.in

Subject: Application – Content & Copywriter

Pay: ₹15,000.00 - ₹18,000.00 per day

Benefits:

• Work from home

Ability to commute/relocate:

• Chennai, Tamil Nadu (Chennai, Chennai District): Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Copywriting: 1 year (Preferred)

Location:

• Chennai, Tamil Nadu (Chennai, Chennai District) (Preferred)

Shift availability:

• Day Shift (Preferred)
• Night Shift (Preferred)

Work Location: Hybrid remote in Chennai, Tamil Nadu (Chennai, Chennai District)