Work From Home jobs in Kaithal, Haryana

AI-Enabled Creative Content & Social Media Lead - Full-Time, Remote

Location: Pakistan, Bangladesh, India or Philippines

Salary: NZ$800 per month

Type: Full-time, long-term remote role

We are looking for a creative, self-driven Content, Social Media & Community professional who can take ownership of our content, social channels, communities and audience communication across three New Zealand brands:

- Viewings.co.nz - PropTech / property viewing platform

- Goodstar Property Management - Property management

- Founder / Personal Brand

This is not a role for somebody who waits for instructions and simply produces basic Canva posts. We want somebody who can understand a business, understand its audience, and then think, plan, write, design, create, engage and help grow the community around the brand.

HOW WE WORK: AI-ENABLED, HUMAN-LED

You will use AI tools every day - for research, concepts, images, captions, scripts and editing. Speed matters. But you own the finished quality. Nothing ships that looks obviously AI-generated, and real photography, product screenshots and original footage are used wherever they work better.

When you apply, include one piece of work where AI helped and you made it look real.

YOUR FIRST PRIORITIES

Quality comes before volume. Your starting focus:

- High-quality, brand-consistent social graphics and carousels

- Short-form videos and Reels, edited to a professional standard

- Strong hooks, headlines, captions and scripts

- A consistent brand look across Instagram, Facebook, LinkedIn and TikTok

You should understand how to move an audience through:

Awareness > curiosity > trust > engagement > community > website traffic > registrations / enquiries / downloads > sharing > advocacy.

WHAT YOU WILL WORK ON

As the brands grow, the role expands beyond the starting priorities. You will help create, manage and grow content and communities across:

Channels

- Instagram

- Facebook

- LinkedIn

- TikTok

- Facebook Groups

- WhatsApp Communities / Groups

- Other relevant community channels as the brands grow

Content

- Reels / short-form videos

- Carousels

- Static social graphics

- Motion graphics

- Product demonstrations

- Educational content

- Founder / personal-brand content

- B2C, B2B and brand-awareness campaigns

COMMUNITY BUILDING

An important part of this role is not just publishing content, but helping us build communities people actually want to belong to - for renters, first-home buyers, property buyers and investors, real estate agents, property managers, private landlords and local property communities.

You should help us think about why somebody should join, why they should stay, what value we provide regularly, what makes people participate, and how communities grow naturally through referrals and sharing. That means conversations, polls, questions, discussions, educational content, community-only information, events and live sessions - and dealing with spam and low-quality content.

We do not want Facebook or WhatsApp groups that become dead noticeboards filled with company advertising. The goal is communities that are genuinely useful, active and trusted.

EMAIL, SMS & WHATSAPP MARKETING

You will also help us communicate with our audiences outside traditional social media: newsletters, educational campaigns, product announcements, welcome and re-engagement campaigns, property and viewing-related communications, B2B agency communication, campaign copy, subject lines and calls to action - across email, WhatsApp and SMS.

You should understand that email, WhatsApp and SMS are different channels and should not simply receive the same message copied and pasted three times. Messages should be adapted to the audience, the channel, the stage of the customer journey and the purpose of the communication.

All outreach must respect appropriate consent, privacy, opt-out and platform requirements.

AUDIENCE ENGAGEMENT

Publishing is only half the job. You should also help us:

- Reply to relevant comments and encourage conversations

- Manage community discussions and ask good questions

- Identify commonly asked questions and turn them into future content

- Identify highly engaged followers and encourage sharing and referrals

- Build relationships with agents, property managers and other industry participants

- Identify potential collaborations

- Surface useful audience feedback to the wider team

We want our social channels to feel like there are real people behind the brand.

WHAT YOU WILL BE RESPONSIBLE FOR

- Develop monthly and quarterly content plans, and community-growth plans as the role expands

- Create campaign concepts and content ideas

- Research audiences, competitors, trends and opportunities

- Write strong hooks, headlines, captions and scripts

- Design high-quality social-media graphics and professional carousels

- Create and edit short-form videos and Reels

- Produce basic-to-good-quality motion graphics

- Create email, WhatsApp and SMS campaign content

- Help build and manage Facebook and WhatsApp communities

- Turn business ideas into engaging visual stories

- Repurpose content intelligently across platforms

- Maintain strong brand consistency and follow brand guidelines accurately

- Generate ideas without waiting to be spoon-fed

- Analyse what content and campaigns are working

- Help grow reach, followers, community members and engagement

- Help drive website traffic, registrations, downloads, enquiries and leads

- Create content people genuinely want to save, send and share

ADDITIONAL SKILLS WE VALUE

Experience with any of the following will be valuable: email marketing platforms and automation, CRM systems, WhatsApp Business and Communities, Facebook Groups, community-management tools, SMS marketing platforms, audience segmentation, campaign analytics, A/B testing and basic lead nurturing.

You do not need to be an expert in every area. You should be comfortable learning new tools quickly, and understanding why a particular channel is being used rather than simply operating software.

THE PERSON WE ARE LOOKING FOR

We want someone who sees their responsibility as bigger than "I made today's Instagram post."

We want someone who asks: "Are people noticing us? Are they engaging? Are they coming back? Are we giving them enough value? Are communities growing? What are people asking us? What should we create next? How do we turn followers into users and users into advocates?"

That ownership mentality is extremely important to us.

HOW TO APPLY

Send us:

1. Links to the live social channels you currently manage - and for each one, a line on what you personally do there. We want to see your work, not a brand's whole account.

2. Your portfolio - real work you are proud of, especially social graphics, carousels and short videos. Basic Canva examples alone are not enough.

3. One piece where AI tools helped and you made it look real

4. A few lines on which of our three brands you would start with, and what you would post in your first week

Shortlisted candidates will be offered a small paid practical task: one finished Viewings post, with caption and editable source file. We agree the task fee with you before the task starts.

Pay: ₹24,000.00 - ₹28,000.00 per month

Work Location: Remote