7 Best Social Media Management Tools (Plus How To Pick One)

By Indeed Editorial Team

Published 2 September 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

There are several tools and software solutions in the market to help social media managers implement marketing plans and social media strategies. These tools can make it easy for you to create content, publish posts, analyse audience insights and collaborate with influencers. Knowing about some of these popular tools and their features can help you achieve your social media marketing goals effectively. In this article, we discuss what social media management is, explain why it is important, list some best social media management tools and share tips on how to pick the right one.

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What Is Social Media Management?

Social media management is the process of strategically planning, creating, posting and monitoring your activity on different social media platforms for maximum audience engagement. Every business can cater to a diverse target audience and social media tools help develop a customised social media strategy that engages them effectively. Social media management also includes measuring the reach of content, creating analytical reports, monitoring the ROI and responding to comments.

If used effectively, social media marketing can help businesses increase revenue, engage new customers and build a positive brand image. Companies usually employ social media managers and experts to manage their social media accounts and invest in digital tools to simplify the process. Big companies may hire multiple teams to cater to different regions or manage specific platforms.

Related: Top 10 Skills For A Media Planner And Steps To Improve Them

7 Best Social Media Management Tools

Here is a list of some best social media management tools to automate your social media marketing campaigns:

1. Hootsuite

Hootsuite is a collaborative social media management tool that allows users to schedule and publish content. The company provides users a free 30-day trial before opting for paid plans. Hootsuite allows you to manage social media accounts on different platforms from a single dashboard to save time and plan effectively. It also allows teams to work collaboratively from remote locations. Businesses can also use it to analyse audience engagement and create targeted campaigns.

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2. Creator Studio

Facebook launched Creator Studio to provide its users with an in-built social media management tool. It is a free tool that allows users to create ad campaigns, publish content and respond to messages or comments. Recently, the company integrated it with Instagram to allow users to link Facebook pages with their Instagram accounts, which can make it easier to manage content on both platforms. Facebook Creator Studio also has a music library that businesses can use while creating posts.

3. Sprout Social

Founded in 2010, Sprout Social is a social media tool that provides users with integrated publishing, analytics and engagement solutions. The tool offers analytical insights on real-time social media activity and audience engagement. Users can use this analytical data to create custom campaigns and increase engagement. Sprout Social also offers features such as an automated chat box, CRM and a mobile app for easy management. It allows you to manage multiple accounts in one place and respond to customer messages from the dashboard. The company provides a free 30-day trial for new users.

4. Zoho Social

Zoho Social is a social media management tool that offers features such as a custom dashboard, personalised reports and unlimited post scheduling. The company also provides integrations with other platforms and supports all popular social media platforms like Facebook, Instagram, Twitter and YouTube. The Zoho Office Suite also offers other digital solutions to manage functions such as marketing, finance, human resources, IT management and project management. Zoho provides a high degree of customisation to its users and has a comprehensive resource library.

Related: Skills For A Social Media Specialist (Definition And Examples)

5. BuzzSumo

BuzzSumo provides information on what content is popular by topics and keywords. This can provide you with real-time data and insights on content that can get higher engagement. BuzzSumo also offers features like competitor analysis, alerts, content insights and influencer collaboration. These tools can help businesses create viral content, generate more leads and understand what their customers engage with the most. BuzzSumo provides new users with a free 30-day trial before the paid plans.

Related: How To Become An Influencer On Social Media (With Definition)

6. SocialPilot

SocialPilot is a social media management platform that offers publishing and scheduling tools for social media posts. It also allows users to respond to comments, messages and mentions across different social media platforms from one place. SocialPilot allows scheduling up to 500 posts at a time and aligns them to the right social media channel. The company also provides a dedicated account manager to enterprise clients. Users can also use SocialPilot to create collaborative workflows for team members managing multiple accounts.

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7. Semrush

Semrush offers SEO and social media management functions to its users. The platform supports integrations with Google, Facebook, Twitter and Instagram. Like other tools, the company allow users to schedule and publish posts. Semrush also has other helpful features like an image editor, link shortener and UTM builder. These features can make it easy for the marketing team to manage and monitor their campaigns. Users can also perform keyword research, conduct SEO rank tracking and undertake market analysis using Semrush.

Related: What Is Social Media Analytics? (Definition And Importance)

Why Is Social Media Management Important?

Social media plays a key role in building and maintaining the public image of a business. It can be easy to engage your target audience using different social media tools and analyse their behaviour or preferences. Different social media platforms have their unique strengths and may target different user demographics. For instance, people may check Instagram to view engaging visuals, connect with peers through Facebook and view video content on YouTube. Depending on your product and marketing goals, you can choose a suitable platform that maximises your reach.

Businesses usually customise their content for each of these platforms and use social media management tools to achieve this goal. Effective management can help align your social presence and promote consistency across different social media platforms. Social media trends also generally keep evolving, so it can be helpful to update your strategy periodically.

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Tips On Choosing The Right Social Media Tool

Here are some tips to help you choose the right social media tool:

  • Compare different pricing plans. Compare different pricing models and pick the one that best suits your budget. You can also try platforms providing free trials before investing in any paid plans.

  • Know your requirements. Analyse your social media target and audience to set the right marketing goals. Based on your content needs, decide which platform and tool can be the most effective.

  • Focus on the right platform. Prioritise which social media platforms you wish to grow on, depending on your product and target audience. This can help you select the most suitable tool with relevant features and integrations.

  • Build a talented team. Hire a team of qualified social media managers, copywriters and designers to create engaging content. Use social media tools to build smooth workflows and collaborative processes depending on your team size and skills.

  • Check user reviews. Go through customer reviews and testimonials of users before making a purchase. This can help you identify the strengths and weaknesses of the tool from credible sources.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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