What Is A Business Coach? (Plus Tips For Finding One)

Indeed Editorial Team

Updated 20 September 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Many leaders use coaches to help them improve their skills and help improve the organisations they work with regularly. One type of coach leaders may seek is a business coach. Understanding what this professional is and how they can help improve an organisation and teach you critical skills can help you decide if you want to find one.

In this article, we discuss what a business coach is, describe what they do, list the advantages of having one and provide steps you can use to find an effective coach for a business.

What Are Business Coaches?

Business coaches are professionals and entrepreneurs who work closely with supervisors or leadership members to help them grow and improve the organisation. They usually have several years of experience running their own businesses and use this background to guide and advise business professionals on how to build goals and strategies to achieve these milestones.

Many of these professionals conduct extensive research on the organisation you work for and the challenges you may face in the industry and as a manager. They use this information to help brainstorm methods and strategies to overcome these obstacles. Supervisors may hire these professionals to provide assistance and guidance in different business elements, like growing a brand, overcoming financial challenges or helping establish and follow through with organisational goals.

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What Do These Professionals Do?

These coaches collaborate closely with supervisors to help set both short- and long-term business goals. They then use accountability methods, like key performance metrics, to track these goals. These professionals regularly check in on your goals to ensure you are on schedule and making significant progress. If they notice you are having challenges hitting these milestones, they may build strategies and motivational techniques that allow you to achieve your goals effectively.

These professionals also help you build a vision and values statement for the organisation. They give you motivational goals to work towards to ensure you follow and uphold these professional statements. If you want to learn more about certain subjects to help you effectively manage the company or your team, this type o coach can typically provide training sessions to assist you in both developing and improving your skill sets.

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Advantages Of Using This Type Of Coach

Some advantages to using this type of coach include:

Receive tips and guidance from a professional

These professionals are often professionals who have operated their own businesses successfully. This means they have several years of knowledge and tactics they have learned that they can offer you. They evaluate business methods closely and provide tips to help you improve and succeed. To ensure they give you valuable advice and guidance catered to the business you supervise, they study the company, industry and market trends closely to pinpoint your obstacles and build effective plans and strategies to achieve milestones.

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Encourage and motivate yourself to reach larger goals

If you are a new supervisor with little experience managing a business, you may feel hesitant to set high-level, long-term business goals. A coach for business can work closely with you to establish goals that can challenge you to succeed while also being attainable enough that you can reach them using hard work and dedication. They typically collaborate with managers to determine which goals they want to achieve in the next month, quarter or year and build a plan for how to reach them successfully.

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Gain answers to any of your questions

One of the primary benefits of having this type of coach is that they can answer questions you have. Depending on their background and experience they may provide answers about topics such as:

  • Starting a business

  • Organising a business

  • Motivation

  • Improving professional relationships

  • Developing customer relationships

  • Developing a business

  • Professional growth

  • Resources for improvement

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Brainstorm and receive feedback on ideas

You can leverage the mentorship of your coach to develop ideas for your leadership and improve a business. This includes having a professional who can listen to an idea and provide feedback about your idea. This feedback includes agreement on why that decision or plan is effective, additional information that may help you create good ideas and how you can improve your processes for solving problems.

Earn higher business profits

A coach can help you create more effective organisations. For a manager, this can occur by improving productivity or efficiency and by developing better leadership skills. For business leaders, this can include how to motivate teams and organisations to increase their productivity and develop new products for familiar and new markets.

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Develop confidence in the business and your work

A coach can help you develop your skills in a way that allows you to grow more confident. This is important because many leaders use confidence to increase motivation and productivity with the people and professionals they lead. This can also help you make better decisions because you understand the process more effectively and can identify potential challenges before they arise and create solutions for those challenges ahead of time, which improves the confidence of customers and professionals within an organisation.

Increase accountability for achieving business goals

With a coach, you can improve your accountability for setting and achieving business goals. A coach can encourage you to set achievable goals and develop practices that help you reach them effectively. They can also help other leaders within an organisation do the same, which allows professionals at all levels to develop their own goals and meet them consistently.

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How To Find An Effective Coach For A Business

Below are steps you can use to find effective coaching for a business:

1. Consider your goals

When you prepare to find a coach for a business, it helps to consider your goals. This is important because your goals can determine what kind of coach you want and how that coach can develop you and a business. This is also important because it allows you to set initial goals for an organisation and allows the coach to help you achieve those goals.

2. Find an expert in your industry

One place you can search for effective coaches is within your industry. Often, there are many leaders and other professionals who are familiar with your industry and how it operates that can help an organisation develop effectively. Industry experts may also have a better understanding of what you need for leading an organisation to success in a competitive industry. These professionals can also help you identify critical measures for success in the industry and make those the minimum threshold for achieving goals for yourself and a business.

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3. Use online directories

Another location you can search for coaches is online directories. These are collections of professionals within specific industries that you can search for and communicate with as you search for a coach for a business and its leaders. This includes finding websites, contact information, and general information about professionals and their experiences. When you take this step, it is important to research each person thoroughly so you find the correct coach for you and the business with which you work.

4. Consider your personal and professional connections

One last location you can search for a business or leadership coach is with your personal and professional connections. Many people you may have met in real life may have experience in the industry you want or even with operating a business or developing leaders. If you know of personal connections you have, they often have advice they are happy to share with professionals. With professional connections, you may speak with people you have worked with previously to see if they have experience starting and developing leadership and businesses.

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