Common Business Communication Skills And Their Importance

By Indeed Editorial Team

Published 12 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Business communication skills play a critical role in a company's growth and success. It helps professionals understand customers and organisational behaviour and enable them to make an impact in the workplace. Learning such skills can help you succeed in your role. In this article, we discuss the importance of communication in business, various business communication skills, how to improve those skills and how to highlight them in the job application process.

Business communication skills

Business communication skills can comprise both soft and hard skills that support professionals to succeed in their careers. Here are the examples of such skills that are important for effective business communication:


Effective teamwork is crucial for collaborating with colleagues and supporting your organisation in achieving its targets. This business communication ability may involve asking questions during team meetings, considering the ideas and viewpoints of others and encouraging your team's efforts. Professionals with great teamwork skills can develop effective strategies that help their organisations or businesses reach their goals.

Related: Examples Of Teamwork Skills (And How To Improve Them)

Negotiation skills

Negotiation skills are important for evaluating alternative solutions, building connections with other professionals and reaching an agreement. It is a helpful skill for business professionals and involves communicating with other parties or consumers to reach a mutually beneficial settlement. Business professionals require effective negotiation skills for many activities, including making sales, acquiring new partners, discussing funding and seeking investors.

Diplomacy skills

Diplomacy is an ability that can help professionals improve their relations with teammates, managers, clients and other professionals. It requires flexibility and an understanding of how to communicate in adverse situations effectively. Also, your diplomacy abilities can help you be more influential and assertive during negotiations, teamwork, collaborations and other activities.

Presentation skills

Presentation skills are critical for effective business communication and involve the ability to create and deliver compelling presentations to various audiences. Having this skill helps professionals in structuring presentations, developing delivery methods and communicating information to teammates, business supervisors and other professionals. Presentation skills also comprise your ability to communicate clearly and engage an audience through various techniques, including verbal communication, graphic representations and nonverbal interactions.

Time management skills

Business professionals can benefit from time management skills as they enable them to maintain regular schedules and complete daily tasks. Smart time management can often help professionals in maintaining productive habits. Such skills can also help them in developing more efficient business models for employees to implement.

Strategic planning

Strategic planning assists business professionals in achieving business goals. This skill enables professionals to evaluate and set the goals they want to attain and then plan how to accomplish them. They can enhance their strategic planning skills by assessing the company's existing status and using industry knowledge and business skills to ensure success.

Public speaking skills

Some job roles require speaking in front of diverse audiences. Preparing a speech and connecting an audience can help businesses make connections with professionals, potential investors and different communities. Additionally, public speaking requires the ability to engage an audience by storytelling, providing pertinent information and creating awareness about trending issues.


Problem-solving abilities enable business professionals to resolve issues that arise inside their organisation. This may include speaking with a disappointed customer, implementing new business models and identifying ways to increase profit. Professionals with a problem-solving attitude often find greater independence at work and can practise their abilities to enhance them.

Delegation skills

Business managers rely on delegation skills to organise, guide and oversee projects and tasks in the workplace. Effective delegation depends on your ability to identify and set the workflow of critical projects among the team members. Setting expectations and providing resources and guidance are also the components of delegation abilities. It can help every professional within the business use their skills and work together to achieve a common goal.

Feedback and input

Effective business communication is dependent on consistent feedback and input. Constructive feedback facilitates reflective thinking and advancement. Successful professionals seek feedback from others and use them to enhance performance and accomplish goals. Also, providing input and suggestions in the workplace is crucial for sharing ideas and inspiring others.

Nonverbal communication skills

Nonverbal communication skills comprise the ability to interpret what others are communicating through their nonverbal cues. Eye contact, stance and even a person's posture while standing can all help you in determining what the person is experiencing. Nonverbal communication is also helpful for properly interacting in various situations, such as maintaining professionalism during business discussions.

Related: Verbal Communication Examples In The Workplace (With Tips)

Conflict resolution

Conflict resolution enables business professionals to resolve issues involving both employees and customers. This entails approaching a situation properly and actively listening to both parties to reach a mutually agreeable course of action. Effective conflict-resolution abilities enable professionals to consider alternative approaches, assess strategies and make compromises to get positive outcomes in stressful conditions. It also helps business professionals in maintaining a high level of customer and employee satisfaction.

Decision-making skills

Analysing the factors influencing outcomes and assessing alternative methods requires strong decision-making abilities. As you grow in your career, you may get significant tasks that require you to make tough decisions, evaluate your strategies for meeting targets and make sensible decisions that benefit the growth and development of your organisation. Decision-making abilities can also be helpful in problem-solving situations, as they instil confidence in professionals to address the problems.

Related: What Is Decision Making? Definition, Types And Tips

Importance of communication in business

Communication in business is crucial to delivering clear and precise information about business planning, customer service and marketing. A company developing a brand communicates a consistent message customised to its target audience. Internal communication facilitates the connection between employees and managers and promotes teamwork and cooperation.

Effective communication skills can benefit a business and its employees in various ways, including:

  • establishing better teams

  • preventing misconceptions and disputes

  • enhancing customer service

  • achieving targets

  • advancing individual career prospects

Related: 20 Business Skills You Need And How To Improve Them

How to improve skills for business communication

Here are the steps you can undertake to improve your business communication abilities:

1. Listening actively

Active listening entails various characteristics that help professionals enhance understanding and encourage supportive work relationships. You can develop your active listening skills and try to have attention to detail to prevent miscommunications and comprehend specific details during conversations, meetings and other workplace interactions. During meetings, collaborations and discussions, you can raise questions, encourage others to give input, seek mutual understanding, consider the opinions and ideas of others and make notes of key points for future references.

2. Using collaboration tools

You can take benefit of digital resources that can help you connect with colleagues, team leaders and other members. For example, online communication platforms allow you to collaborate with your team effectively while avoiding interruptions. These types of resources can help you communicate quickly and seemingly with others and facilitate communications throughout the workplace.

3. Improving writing skills

Consider practising your writing skills to improve your communication through writing. Some effective techniques to develop writing skills may include taking keynotes during team collaborations, team meetings, organising project materials and writing instructional resources. Understanding when it is important to maintain professionalism in your writing and when you can use informal language to convey your messages can also help you improve your writing skills.

4. Taking a course

You may consider taking a short-term course in communication online. Online classes usually offer different courses of various communication styles that can help you improve your skills without affecting your work schedules. You can also ask your manager to consider hosting a communication workshop or plan a team-building exercise that focuses on these skills as well.

5. Asking for feedback

Get feedback from your colleagues and supervisors about your business communication. You can analyse those feedbacks and apply suggestions to strengthen your weak areas in business communication. Also, you can observe effective business communicators at work to gain insight into how to enhance different aspects of your skills that you feel may require improvement.

Related: 20 Examples Of Feedback In The Workplace (With Examples)

How to highlight business communication abilities

Here are several ways you can highlight your skills during the job application process:

  • In your resume: You can showcase your skills in a section of your resume where employers can see them right away and prefer to provide specific examples of how you applied those skills. Mentioning how your skills contributed to your past role can help employers understand how you perform on the job.

  • In your cover letter: You can explain the skills and past works you mention in your resume. Describing how you plan to use your business communication techniques to succeed in your role helps you demonstrate your skills to the employer.

  • During the job interview: You can highlight your business communication qualities by discussing examples of your interactions with clients in past roles. You may demonstrate your skills, including writing, time-management, negotiation and presentation, to show the interviewer how you can apply the same skills in the current role.

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