What Is Business Integrity? (With Importance And Principles)

Indeed Editorial Team

Updated 12 November 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Every organisation functions according to its own ethical standards and institutional norms. In business, integrity and strong ethical values ensure sustainable and long-term relationships between the company, its customers and investors. Understanding the benefits of integrity in business can help you build the organisation's values to encourage other employees and create a favourable working environment throughout the company. In this article, we define business integrity, discuss its many dimensions and explain how employees can demonstrate it in various corporate situations.

What Is Business Integrity?

Business integrity is the incorporation of ethical codes into every sector of a company to enable it to perform its duties honourably and reliably. Organisational integrity demands that you always act with absolute professionalism so that your personal conduct reflects the workplace's code of ethics. Workplace ethics can make businesses better propositions for investment and improve other financial opportunities for the company. Likewise, an enterprise's authenticity can attract a more extensive customer base and evoke loyalty among employees.

Related: How To Develop A Code Of Professional Ethics (With Examples)

Principles Of Business Integrity

The following are some principles of integrity in business:


An organisation's ethics can ensure that it is producing quality goods. High-quality products and services convey to customers that they are important. Consistently producing good quality results can assure customers that they chose the right supplier and inspire them to return.


Trust is one of the important tenets that enable a company to develop a strong relationship with its customers. Customers usually want to continue their professional contracts with a company only when it has proven its reliability. Trust is also important to ensure that employer-employee relationships maintain workplace integrity.


Respect is another important business ethic that helps maintain a positive and efficient professional bond. Professionals respect everyone in their workplace, including colleagues and customers. A company can include this in its organisational handbook as something that everyone can uphold.


Accepting mistakes and apologising for them can improve a company's worth to customers. They appreciate it when a company takes responsibility and resolves to rectify an issue. Being accountable for your mistakes displays professional integrity, which both customers and employers appreciate.

Willingness to change

Listening to customer feedback and acting on it portrays a willingness to change, helping to assure customers that their opinions are important. Such a gesture improves business processes and customer engagement. Often, interviewers ask candidates about their willingness to change, as this can indicate their motivation to improve.

Creation of value

Enterprises with professional ethics create value that can benefit both the company and its customers. These organisations consider their customers' best interests and do not concentrate solely on profitability. A mutual exchange of values and respect can strengthen the company–customer bond.

Corporate citizenship

Being socially responsible and taking the initiative for community work can convey a lot about a company's values. Corporate citizenship focuses on doing what is morally and socially appropriate. It can demonstrate that a business cares about the community and is willing to work to improve its well-being.

Related: What Is A Code Of Ethics And What Are Its Principles?

Importance Of Integrity In Business

Integrity can help to sustain a company's impressive image. This has various internal benefits for a company and can help to maintain a transparent and harmonious professional appearance to the public. Here are some reasons integrity is important in business:

Creates favourable publicity

Workplace integrity is important and receives a high level of public attention. When all employees behave ethically, they help to maintain an organisation's well-earned reputation. Likewise, when a company treats its clients and employees honourably, it attracts public attention and enables the company to secure a favourable place in corporate society. This is a primary factor in building a good reputation for an organisation.

Improves growth

Building long-term success takes time and depends on a company's ability to maintain its integrity. Although it can take time, the company typically sees results as a steady increase in profit. If you want to build a network and strengthen bonds, ensure you abide by the workplace's standards of behaviour. Maintaining professional integrity can impress clients and attract many opportunities for organisational growth.

Related: How To Create A Personal Development Plan (With Benefits)

Gives a competitive advantage

Customers trust businesses that are honest and provide good value for money. This motivates them to be loyal to a company. You can fulfil customer expectations for quality products and genuine services by uncompromisingly following the company's code of conduct. Clients typically require only transparency and fair treatment to strengthen the professional bond.

Managing errors

Inevitably, companies make mistakes and crises happen, and the most effective solution may be to admit a mistake and apologise. A company can publicly accept its responsibility both to learn lessons from its mistakes and to work out how to resolve them and satisfy its customers. Customers usually appreciate such gestures of sincerity and generosity.

Helps make good business decisions

Good business decisions demonstrate an organisation's integrity. They have a positive impact on the company's reputation and its employees. Your ethical standards can guide you to make decisions that may benefit a company without compromising its authenticity.

Related: What Is Ethical Behaviour? (With Importance And Examples)

Ways To Demonstrate Business Ethics

Business ethics can help you enhance a company's business profile and improve relationships between the company and its customers. Here are some methods that allow a company to demonstrate its code of conduct:

Adopting ethics as a work culture

A company typically wants its employees to share its ethical standards. This can be possible if its employees understand the company's moral code and maintain a practice culture that underpins it. The company can include all employees in the work culture and ensure they comply with it by explaining workplace ethics during the onboarding process. Another effective way a company can explain its ethical standards to employees is by arranging internal discussions for employees to exchange their observations, encouraging them to participate.

Prioritising quality products

In business, a company can prove its ethics by how it manufactures and presents its products. If it promises quality products to its clients, it can give them nothing less. This conveys that the company values customers' time and patronage. When you prioritise even small improvements in the quality of your work, you can expect better results. Customer satisfaction can increase revenue and a company's good reputation.

Offering excellent customer service as standard

Excellent customer service is an effective way to display a company's values. It allows it to expand its customer base and grow its brand. A company can focus on a client-centric approach and ensure that all employees follow the same procedure. By encouraging staff members to be prompt and courteous when interacting with customers, a company can develop an efficient customer service department.

Related: What Is Social Responsibility And Why Is It Important?

Practicing transparency

Transparency can be a determining factor affecting a customer's decision to trust a company. It is important for developing a professional reputation and bonding with customers. To increase the company's transparency, be honest about workflow and business processes when interacting with customers. When representing a company, employees can create an efficient customer contact service.

Working for the community

Integrity can encourage a company to be socially responsible. For example, a company can use some of its resources to work for the benefit of the community. It might implement this in various ways, such as donating to a local charity or encouraging its employees to volunteer for community work. By collaborating with employees in other local businesses and using the company's knowledge to support non-commercial ventures, you can contribute to your local community.

Methods To Improve An Organisation's Integrity

As a manager, you can enhance an organisation's integrity by regularly demonstrating a positive mindset to make the company's resolutions more visible. Here are some ways to improve a company's ethics:

  • Evaluate employee performance. To enhance the company's integrity, evaluate employee performance and gather customer feedback. Regular open discussions can enable you to identify and address any points of compromise.

  • Influence your subordinates. Promoting integrity in the workplace can become easier when you act according to the company's principles and encourage others to do the same. If you hold a senior position, you can influence your juniors through simple gestures of showing respect.

  • Build friendly relationships. When you consider customers as your friends, you can create value for them by providing quality services. To protect this bond, ensure that customers are happy with products and services and take care to address their preferences.

  • Encourage open discussion. Invite all employees to attend open meetings and encourage everyone to share their views. An interactive session can help you to identify necessary changes in company ethics and understand others' perceptions of the company.

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