How To Make A Business Plan Presentation In 5 Steps: A Guide
By Indeed Editorial Team
Published 28 September 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Effective planning is essential to the success of any business. A company is more likely to succeed if it focuses on its functions and elements strategically, clearly defines its goals and then implements a plan to achieve them. Learning how to document and present business plans can help you ensure it interests the audience, imparts the required knowledge about the business and is simple to comprehend. In this article, we discuss what a business plan presentation means, share how to create a successful one, explain what to include in it and provide some tips to help you develop one.
What Is A Business Plan Presentation?
A business plan presentation is a set of visual aids which shows a formal business plan. It outlines the goals and operations of a company. Business plans serve as an excellent overview for people who are unfamiliar with the business, especially a potential external business partner. The structure, finances and overall services of the business are the principal topics of the business plan. It comprises the teams and positions in the company. This describes the overall structure of the company and the personnel in charge of the various departments.
A business plan outlines a marketing strategy and financial predictions that show how the company expects to generate revenue and accomplish its objectives. It also lists the company's existing resources and infrastructure. This assists companies in determining the supplies they require and the improvements required to satisfy their clients. Ultimately, a business plan evaluates the company's financial and non-financial position. This includes a business's expenses and earnings. These plans are especially beneficial for companies seeking supplementary investment or loans. Because of this, companies may frequently invite investors and stakeholders to attend the presentations.
How To Make A Business Plan Presentation
A well-organised presentation of a business plan outlines the company's strategies. An effective presentation considers the audience and conveys the company's goals successfully. The general strategy to make a business plan demonstration successful is to convey important facts using a visual guide and verbal elaboration. You may follow the steps given below when making a presentation:
1. Review important business details
An excellent method for getting ready for your presentation is to examine all aspects of the company, including its staff and financial performance. Considering this information and possessing a strong understanding of how these details might affect the business can give your presentation fundamental support of quantifiable data. This prepares you for questions that might arise during your presentation and might also help convince various stakeholders to invest in the company.
2. Research the competition
Find out how the company you work for performs when compared to other businesses in the same industry. The data and figures you find through research are important for your presentation. This might include the products they offer, how they differ from yours, what they do differently to gain customers and their estimated annual turnover. This information can show the unique propositions of the company you work for offers and how clients may benefit from investing in it. Your audience may perceive your presentation as credible and professional if you use reliable third-party sources.
3. Network with stakeholders
Networking is an effective strategy to meet other professionals in a related industry. You can also get the chance to interact with potential investors and stakeholders by networking. Marketing an idea, a product or a business is a key element of any presentation. Networking allows you to promote the company you work for to a sizeable and varied audience regularly. This increases your opportunity to speak to as many people as possible and get their attention for the betterment of the business.
4. Create a slideshow
Incorporate key elements from your business plan when you create your slide show. Remember to include relevant details such as the goods or services the company offers and your marketing plan. Slide shows are generally both visually appealing and educational. Ideally, you can complete your presentations within 20 minutes, showing 11 to 12 slides in font size 30. This makes it readable and easy to remember and also ensures that all involved parties stay focused on what you are showing and saying to them. Choose a font that looks professional, attractive and easy to understand, like Garamond or Helvetica.
Choose a colour combination that is subtle and elegant. Use words minimally to ensure that the information you present is concise and clear. A presentation generally includes a title slide, problems faced by existing and prospective customers in the target market, the solution the business offers, pricing structures and details about the business operations and marketing plans. You can also provide strengths, weaknesses, opportunities and threats (SWOT) analysis and highlight the unique selling proposition (USP) of the company. Present the financial projections for the next few years along with key team members and conclude the presentation with relevant contact details.
Related: SWOT Analysis Guide (With Examples)
5. Get ready for the presentation
It can be quite beneficial to practise delivering the presentation using slides. By doing this, you can become familiar with the data and the company plan. This also helps you gain confidence. Make your presentation informative and easily understandable while being mindful of the time allotted and the audience. Keep to the schedule and focus on the most crucial slides. Leave enough time for questions after your presentation. Timing yourself during rehearsals is an excellent way to improve your presentation.
Consider the time it takes for you to review the material. Ask your teammates and peers to act as your audience when practising public speaking and presenting your business plan and provide feedback for improvement. A confident and professional delivery can help persuade stakeholders to invest in the business.
What To Include In The Business Plan
There are a few crucial components to incorporate while preparing the presentation of your business plan. Consider using the following presentation elements to provide an engaging and positive overview of the company:
List key information. Start off your presentation of your business plan by introducing the company and the basic details. This might comprise the company's entire name, the logo and your contact details as the presenter.
Mention the problems that customers encounter. Describe the issues the company noticed and how it intends to resolve them. Explain how these problems impact the concerned parties and how they relate to the company's goals.
Include the proposed solutions. Describe how the company and its products might offer the solution to the issues you mentioned previously. Elaborate on how the company can provide a solution and why or how it is the ideal approach.
Explain your financial strategy. State the projected financial estimates, including expenses and revenues, and include the funds that you require the stakeholders to invest. Outline how your team intends to accomplish production goals and fulfilling business objectives under the allocated budget.
Mention your plan of operation. Specify the methods you plan to employ to accomplish company goals. Describe the company's usual processes and daily operations during a business day, along with the resources necessary.
Mention your marketing plans. Describe the strategies you are using to market the company and its products and how doing so enables you to accomplish your goals. Explain how you plan to attract the target demographic and the metrics used in your plan.
Introduce the key personnel in the company. List the team members who contributed to this business strategy. Describe their job titles, duties and roles.
Provide the projected timeline. Outline your future plans and present where the company is currently in terms of achieving its goals. Include an approximate time required for the milestones and objectives the business can attain in the next three to five years.
Tips For Developing An Effective Presentation
You may follow the tips shared below to present your business plan effectively:
Concentrate on the key points
Emphasise the most important points on each presentation slide. Offer only the information necessary. Communicate about specific topics that got omitted in the slides instead of including everything that you can think of on each slide.
Employ the common language
Use shared language so that all stakeholders and investors understand everything you want to convey. Common language usually makes topics simpler to understand by limiting technical terms. Make your points clear by focusing on your key topics. Use a notecard with keywords to serve as a reminder of the important matters you want to include if required.
Often, giving a presentation may seem like a serious task that only involves knowledge sharing. Showing your confidence and commitment while doing the presentation can prove useful. A sincere delivery makes you seem appreciative of your listeners and enthusiastic about the information you are providing, which can convince the clients of the cause and increase the chances of encouraging them to contribute to the cause.
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