11 Campaign Management Tools For Marketing Professionals

By Indeed Editorial Team

Published 16 October 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Campaign management involves planning, tracking, executing and analysing marketing campaigns. As a marketing professional, it is essential to know how to manage a campaign successfully and use the appropriate tools to achieve the desired results. Learning how to manage campaigns effectively can help you achieve optimum results when running multiple marketing endeavours simultaneously. In this article, we define campaign management, discuss its purpose and list some effective management tools and software.

What Is Campaign Management?

Campaign management is a marketing effort that involves planning, executing, tracking, analysing and optimising marketing campaigns. It may also involve developing content, segmenting audiences, establishing and fulfilling goals and conveying messages effectively to the target audience. An effective management process can enable marketing teams to collaborate and break down the campaign into small, manageable phases. It can help team leaders assign tasks to employees and ensure effective implementation. Marketing teams can contribute to a company's development by running a successful campaign to build brand image, promote new products, increase sales and generate leads.

Related: Campaign Manager Interview Questions (With Sample Answers)

Advantages Of Managing Campaigns

A successfully managed campaign aligns with company goals in a strategic, highly organised manner. Here are some advantages of developing a clear plan for campaigns:

Clearly defined campaign goals

An organised management process can help define the goals the company wants to achieve with the project. These may be to increase brand awareness, promote services or advertise newly launched products. The management process can help you plan objectives for the campaign and ensure that they are achievable and realistic. It can also you help keep track of the budget, resources and time you spend on the campaign.

Coordinated marketing efforts

Properly planning a campaign can help ensure its successful execution. Marketing campaigns require a clear framework for smooth implementation. Properly coordinating the campaign can help you identify the target audience, determine the type of content you need and choose the best platforms to ensure a wider reach. A streamlined process helps you identify effective management tools and software to make each stage a success and ensure the coordinated efforts of all teams.

Results-based optimisation

A seamlessly managed marketing campaign allows you to track all the information about your project, including the steps and results. This makes it easy for the team to analyse the results and suggest improvements for future campaigns. As developing marketing campaigns is a continuous process, insights from campaign analysis can ensure optimisation, facilitating better efficiency and improved returns on investment.

Continued accountability and performance optimisation

One of the main requirements of a successful campaign is that every team member is accountable for their tasks and actions during its execution. Changes in performance can directly impact project results. Tracking accountability can help you identify areas for improvement and ultimately maximise the team's efficiency.

Related: What Is Inbound Marketing? (Strategies And Campaign Guide)

11 Effective Tools For Managing Campaigns

Here are some popular and effective tools to help streamline the management process:

1. HubSpot CRM

HubSpot offers a comprehensive customer relationship management (CRM) tool for complete marketing process management. It includes a variety of features for email marketing, analytics and workplace integration that can transform the effectiveness of a marketing campaign. It is also cost-effective, intuitive and user-friendly and has specialised tools like a landing page builder to help you run your campaigns.

2. TrueNorth

TrueNorth is a comprehensive marketing planning and management platform that can help companies develop better marketing strategies. It can aid you in making effective decisions with its marketing tracking system that efficiently compartmentalises data. The software features a predictive campaign simulator that shows you the results of your campaign ideas and strategies. It can help you eliminate risky ideas and use the ones that promise the best results. Companies can also use this software to plan campaigns, identify performance issues, fix bugs and minimise process errors with its predictive technology.

Related: What Is Email Marketing? (With Types, Benefits And Tips)

3. ActiveCampaign

ActiveCampaign is a marketing automation system and email marketing tool that uses a data-centric approach to deliver results. It can use customer data to facilitate email marketing growth and build effective email marketing strategies for keeping subscribers engaged. ActiveCampaign also tracks the performance of email campaigns, provides insights about campaign performance and can help you analyse these results to create a personalised experience for your clients across multiple channels.

4. Drip

Drip is a marketing automation tool built for eCommerce businesses. It has enhanced automation features, advanced analytics, syncing tools and other functions that can help you assess consumer behaviour and turn shopping experiences into consistent data streams. The software lets you monitor customer interactions with brands through different platforms and develop a seamless omnichannel experience for clients.

5. LeadSquared CRM

Customer relationships are an important part of managing a campaign, so it is beneficial to consider software that can handle CRM-related tasks. LeadSquared CRM can help you track communications and interactions with your customers and enables you to nurture relationships with existing and potential customers. You can use this tool for campaign-related tasks, as it supports no-code customisation. It can enable zero lead leakage and supports quick turnaround. It is also compatible with apps, social media, cloud calling, email and other services.

Related: 9 Email Marketing Tools To Consider (With Features)

6. CoSchedule

CoSchedule is a content marketing tool designed for media brands, affiliate marketers and publishers. The software provides various features to manage content marketing campaigns effectively, such as a content organiser, content calendar, asset organiser and work organiser. It also enables the management of campaigns by allowing you to plan, create, schedule and publish content from a centralised system. CoSchedule facilitates the automation of repetitive tasks and is compatible with most major process and workflow management platforms.

7. Salesforce

Salesforce is a CRM solution that provides beneficial data to its users by tracking the customer journey throughout the sales lifecycle. It offers analytics tools and accessible solutions and is easily customisable. The software has multiple touchpoints that enable you to collect and process information from various stages within a campaign and develop customer-centric offerings for nurturing strong client relationships.

8. ClickUp

ClickUp is a project management system designed for managing campaigns. It supports various project types and can help you run successful marketing campaigns, recruitment programs and product development tests. The software enables you to set goals for your projects, import data, implement analytics tools, visualise campaigns, manage tasks and use marketing maps. ClickUp also offers marketing templates for efficiently planning and managing your campaigns, saving you from starting everything on your own.

Related: What Is A Marketing Manager? Definition, Roles And Skills

9. Encharge

Encharge is a campaign marketing and management tool that offers substantial flexibility to create segments for target users according to different criteria. This application can make it easier to gain leads and retain customers, as it facilitates the personalisation of buyer journeys based on buyer personas. Encharge also has a flow builder that integrates with popular eCommerce platforms and features for tracking users' activity, providing detailed analytics on emails, conducting lead scores and personalising every message with dynamic content.

10. Streak

Streak is an effective CRM tool because of its ability to automatically capture data from emails. It can also help you track, merge and schedule emails and set reminders. This can enable you to track leads effectively. The software is user-friendly and provides different templates to customise the overall flow of your email campaigns.

Related: How To Write A Campaign Manager Resume (With Template)

11. Snov.io

Snov.io is an inclusive platform that utilises organised processes by sending highly personalised messages to customers at the right time. This helps you generate more leads, increase your sales and bring in more revenue. The software is an outreach automation platform but offers significant control over management processes. It has a wide range of outreach tools and can enable you to build complex email sequences for campaigns. Some other features of Snov.io include the abilities to automate follow-ups, find single and bulk email addresses, track user engagement and conduct extensive competitor research.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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