10 Digital Signage Software Tools (With Salient Features)

By Indeed Editorial Team

Published 3 July 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital signage tools help convert screens into digital display boards to broadcast advertisements, discounts and other promotional content. These software solutions help businesses market and promote their products and services to target audiences effectively. Learning about different signage systems and their features can help you select a suitable one for your requirements. In this article, we explain what digital signage applications are, discuss the benefits of using them, list 10 such popular tools and share a few factors to consider while choosing one.

What Are Digital Signage Software And Applications?

Digital signage software applications are tools that help create and display multimedia advertisements, signs and promotional content. These solutions are popular for business advertising and marketing purposes and can help convert digital screens, such as televisions, tablets and monitors, into signage displays. You can typically find such advertisements in public places, such as hotels, airports, shopping malls, kiosks and hospitals.

Digital signage tools have enabled businesses to easily manage their displays and promotional content. Equipped with several useful features to simplify content and screen management without technical expertise, these tools also help marketers create an immersive audience experience at conferences, expos and events. Compared to traditional forms of signage and promotional techniques, digital signage tools offer more environment-friendly and sustainable marketing solutions as they reduce wastage of resources and allow the reusing of screens.

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Benefits Of Using Digital Signage Tools

Here are some prominent benefits of using digital signage tools:

Cost and time-effectiveness

Digital signage is significantly cost-effective as compared with conventional print marketing methods. Physical signs and boards are permanent and require careful designing, besides taking some time to complete and requiring maintenance. Digital signage is ready for deployment once the virtual design is ready, and you can display it for an indefinite time period. Making changes to physical boards is also time-consuming and cost-intensive, whereas doing the same in digital signage requires minimal time and no additional cost.

Audience engagement

Digital signage effectively engages the target audience, as the display is dynamic. Compared to static advertisements and displays, digital signs attract more attention, as their elements are customisable for maximum engagement. Dynamic digital displays also allow designers and marketers to creatively display information and reach more people. You can also add live feeds from social media websites or news channels to your displays using digital signage tools.

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Content management

Creating promotional content, scheduling advertisements in advance, storing media content on the cloud and editing existing signs can be easier with digital signage tools. These solutions also usually offer remote access to manage displays, using regular devices such as smartphones and computers. It is also easier to track changes and edits in the display.

Customisation

Unlike traditional print ads, digital display signs are customisable to a greater degree. Using different types of media, such as text, presentation slides, images, video and music, can help you make unique advertisements. You can also manage the layout of the digital screen and utilise the space more effectively, as compared to physical signs.

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10 Popular Digital Signage Software Solutions

These are some popular digital signage software systems that you can choose:

1. Yodeck

Yodeck is an easy-to-use cloud-based digital signage tool that can help you create, edit and schedule different displays remotely. You can use different formats of media, such as videos, images, data dashboards and social media feeds, to improve engagement. The software is easy and quick to set up and is also easily scalable, which makes it ideal for businesses expanding rapidly. The annual plan for Yodeck also includes free hardware, and the company also offers white-label solutions.

2. OptiSigns

OptiSigns can help you turn any screen or television into a digital display sign. You can integrate content from over 100 applications and choose between 500 templates on the platform to create attractive signage. OptiSigns offers a simple interface with training documentation and videos and is popular in offices, fitness centres and educational institutes.

3. NoviSign

NoviSign offers several innovative features, such as drag and drop design editors and interactive pools. By providing real-time tracking, NoviSign helps businesses gather proof of play reports and check the online connectivity of multiple screens simultaneously. The company also offers comprehensive training and customer support.

4. OnSign TV

OnSignTV has a very easy-to-use interface and can help you manage multiple screens using real-time monitoring and remote control access. OnSign TV is currently in use in over 100 countries and offers a free trial for a limited time, although there is no free version of the software. A unique feature of OnSign TV is that it can display cloud-based content even in venues with poor internet connectivity.

5. Screenly

Screenly has a feature-rich content management system that enables businesses and individuals with no technical experience to create and manage digital signs. The company offers API integration with other systems to create seamless synergy between different business software tools and ensure optimum performance. In addition to the paid version, there is also an open-source edition, Screenplay OSE, which is available free of cost.

6. Viewneo

Viewneo helps businesses create engaging digital experiences by providing innovative software and hardware products. Their hardware displays come equipped with cameras and sensors to measure audience reaction and gather valuable insights for businesses. They use several new-age technologies such as artificial intelligence and the internet of things to offer smart signage solutions.

7. Reach

Reach by Reach Media Network is a popular digital signage system that offers powerful integrations and automation features. The software provides deployment support across many devices and has a 24/7 live customer support phone and chat. Reach offers in-person and online training sessions for new customers. This solution is ideal for corporate requirements, restaurants, retail stores and government offices.

8. Spectrio

Spectrio is a widely used digital signage tool that offers reliable and scalable solutions to restaurants, hotels and retail stores. Besides providing various integrations, Spectrio has several customised display templates for different industries. It also has in-person, online and webinar-based training, other than a responsive customer support team. The company offers a free demo to its users.

9. Chrome Sign Builder

Chrome Sign Builder is a simple tool to help you create and broadcast content across Chrome devices. You can create advertisements, displays, menus or presentations using this tool. There are several helpful tutorials by Google that can help you set up Chrome Sign Builder easily. Using the tool is free, but managing different devices and screens using a Google tool is chargeable.

10. ScreenCloud

ScreenCloud is another popular digital signage solution known for its powerful cloud-based content management system. It offers easy integrations to manage all displays and screens through a single dashboard. The company offers customised solutions for small businesses, retail stores, hotels and educational institutes.

Things To Consider While Choosing A Digital Signage Solution

Here are some factors to consider when selecting a digital signage tool as per your requirements:

Pricing

Most service providers price their products on a "per screen, per month" basis. This means that the more displays you manage using the software, the higher the total monthly pricing is likely to be. Depending on the number of features, you can find solutions in different price ranges, but more advanced features, such as audience analytics, additional storage, API integration and real-time monitoring, are usually more expensive.

Format and features

Choose a suitable solution based on the type of display you want and the essential features that can help you manage different screens. Different software options may offer only text, images, slides or video output, or a combination of these. This decision usually depends on the product or service you are promoting and the core message of the marketing campaign.

Customer support

Ensure that the service provider offers comprehensive training and support to help you leverage different software features. It is crucial for the team managing the displays and signages to learn different features of the product and reach customer representatives when required. You can consult industry peers or refer to online reviews to find out the quality of customer service offered by the company.

New-age technologies

Ensuring that the software you choose offers functionalities as per the latest trends and industry norms can make your displays more effective. For example, some vendors provide audience interaction features where displays can customise the content as per the reaction and input of the audience. Similarly, others offer more advanced insights into audience response by using sensors to capture reactions and clicks.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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