9 Email Marketing Tools To Consider (With Features)

By Indeed Editorial Team

Published 28 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Email marketing tools help a business enhance brand recognition, increase sales and create a loyal customer base that speeds up business growth. Businesses often try to enhance their email marketing effort because it is a cost-effective method. For an email campaign to be successful, it is important to choose a tool that helps meet the organisation's needs, goals and size. In this article, we discuss what email marketing platforms are and explore 12 popular email service providers to help you choose one for your marketing strategy.

What are Email Marketing Tools?

Email marketing tools help marketing professionals reach their target audience through email. These platforms help a company build and maintain long-term customer relationships using emails. Email marketing platforms make it easier to create well-designed emails and allow you to track key metrics, such as click-through rates and open rates. Having the right email marketing platform drives sales while saving time and money. Also, companies use these tools to communicate with customers about products and promotions.

These tools make it easier for teams to create, design and track emails they send to their subscribers. Marketers use these tools to send personalised emails and establish a subscriber list to attract customers at the right time during the customer's journey.

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9 Tools for Email Marketing

With hundreds of email marketing platforms available and each boasting of bringing a revolutionary change in the marketing efforts, it becomes challenging to choose one that can make a difference. While some of the tools are free, others offer a variety of payment tiers based on business requirements. Knowing about some popular and effective tools can help you excel in the job role. Here are some commonly used email marketing platforms:

1. ActiveCampaign

For those looking for an affordable yet effective email marketing platform, ActiveCampaign is an appealing choice. It includes all essential features such as segmentation, triggered emails, automation, A/B testing, email funnels, autoresponders and scheduling. What distinguishes ActiveCampaign from others is that it helps marketers detect the right leads for their sales team. Marketers can even create a customised email campaign for each subscriber with a few buttons clicks.

Their drag-and-drop email designer makes it easier to set up beautiful campaigns in minutes and keeps the subscriber engaged. With a free trial and tiered monthly pricing plans, it offers a multichannel solution and an extensive range of app integrations.

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2. Mailchimp

Another popular email marketing platform is Mailchimp. The platform is ideal for beginners, startups and small businesses. It includes features like data segmentation, email automation, A/B testing, leads capture forms, tracking and analytics and an autoresponder. With Mailchimp, marketers get user-generated advice, customisable email templates and recommendations to improve their email strategy. The software has an easy drag-and-drop email builder and allows marketers to set up delivery times based on different time zones.

What is more important is that Mailchimp integrates with other software like WordPress, Magento and Shopify. Mailchimp offers a basic free plan and an upgraded paid plan that offers additional features such as A/B testing and report metrics.

3. Drip

For those looking for an email marketing platform for e-commerce and online stores, there is no better option than Drip. The company designs templates and lead generation forms for e-commerce companies. Drip sends personalised emails to keep customers engaged based on their behaviour. With Drip, marketers spend less time creating emails and more time building fruitful customer relationships. As the platform offers powerful email segmentation and personalisation, it drives better engagement and increases conversions. Drip generates email campaign reports, which can help marketers understand where people clicked on the email.

Using these insights, a marketer can make desired changes in the upcoming campaigns. Some popular features are integration with various e-commerce stores, email marketing, split testing, visual automation, reporting and re-targeting.

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4. AWeber

AWeber offers a wide range of tools for small and medium-sized businesses for managing their email marketing. It includes a drag-and-drop email editor, automation, templates, workflows, autoresponder, A/B testing and segmentation. The tool offers a landing page builder, making it easy for marketers to build and deploy a creative and effective landing page for an email campaign. Using AWeber, marketers can segment contacts, nurture leads and design beautifully looking professional emails. As their email templates are mobile-responsive, readers can read the messages on a mobile device and a computer.

What differentiates AWeber from others is that it offers an AI-powered email template designer that helps marketers create visually stunning emails. The platform offers a basic free version and a premium plan comprising features like advanced email automation and split testing.

5. Moosend

Marketers with a low marketing budget can choose Moosend as their trusted email marketing platform. What distinguishes Moosend from others is its charges based on the number of subscribers and emails sent. Some notable features of Moosend include landing pages, marketing automation, customisable templates, email list building tools and A/B testing. It is an excellent choice to consider if marketers want to implement personalisation. Using automation, marketers can hyper-personalised emails and reach their goals at a push of a button. This helps them segment the email list based on customer behaviour.

With the A/B testing feature, marketers can test videos and subject lines and track down the performance tracker that helps in tweaking changes in an upcoming marketing campaign.

6. HubSpot

Another popular and robust email marketing platform is HubSpot which allows a marketer to create personalised and professional-looking emails. As the platform enjoys integration with HubSpot CRM, marketers have access to insightful data that they can use for creating customised emails. HubSpot offers automation features that increase customer engagement and ensure email personalisation. Some other features of this tool include A/B testing, detailed performance analytics, high email deliverability, drip campaigns and marketing automation.

Using the in-built email templates, create visually attractive and appealing emails. While the platform offers a free and tiered plan, small businesses with a low marketing budget might benefit from its free email marketing service.

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7. Sendinblue

Sendinblue is a powerful transaction email service that works as an SMS and email marketing platform. It is an intuitive, innovative and user-friendly platform that creates engaging and beautiful emails. Using this tool, marketers can create professional-looking emails in a few clicks. The highlight of Sendinblue is its ability to combine email, SMS, automation, chat and CRM features. With Sendinblue, marketers can focus on important tasks and put the rest on autopilot mode with automation.

Using the tool's drag-and-drop feature, marketers can create professional-looking emails with no design experience. This helps them create email campaigns that resonate and deliver the intended result. Some key features of this tool include built-in SMS, chat, CRM, segmentation and marketing automation.

8. GetResponse

GetResponse is an email marketing platform that creates a marketing list and automates email marketing, views and analyses statistics. From providing email templates, landing pages and funnels to setting up campaigns and offering automation features, GetResponse helps marketers reach their target audience and send emails that resonate with them. One noteworthy feature of GetResponse is the in-depth email analytics it provides. The tool helps marketers understand how their campaigns performed compared to the competitors. It gives detailed information about the bounce and unsubscribe rate and the complaints received.

What distinguishes this platform from others is the auto funnel feature that provides a marketing funnel for email campaigns. It is an email marketing platform designed to grow a brand and reach the target audience.

9. SendPulse

SendPulse markets itself as a multichannel email and messaging marketing platform built for sending personalised and customised emails. Using their easy-to-use drag-and-drop editor, create mobile-friendly emails within a few minutes. The email marketing platform allows marketers to send trigger-based emails, marketing campaigns and set autoresponders. Interestingly, the platform offers tags to organise the contact lists better and send relevant emails to customers.

Apart from providing automation, the platform allows a marketer to analyse subscribers' activity, segment the marketing list and personalise their approach when sending emails to these subscribers. SendPulse offers a free plan along with a three-tiered payment option. The paid options provide additional features that help marketer reach their target audience and increase their revenue.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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