Examples Of Testimonial Pages With Presentation Tips

By Indeed Editorial Team

Published 25 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Potential customers research the brand and its products before making a purchase and require content that enforces trust in the brand. Testimonial pages are a practical way to help visitors understand the effectiveness of a product or service by showcasing past success stories of people and celebrities using the brand. Testimonials increase buyer interest and understanding how to showcase them may improve the chances of increasing sales. In this article, we discuss the definition of a testimonial page, along with examples of testimonial pages and share tips to create an effective page to display client testimonials.

What is a testimonial page?

People use a product or service and share their experience on a company channel referred to as a testimonial page. They endorse the company by sharing the benefits or impact of the product on their lives. Companies may collect testimonials from peers, colleagues and customers. Any testimonial aims to instil confidence in a potential customer about the product or service.

A testimonial page displays these endorsements in a way that is visually appealing and motivating for the target audience. It may appear in various formats, including images, videos or text. A well-designed testimonial page may help companies increase their chance of gaining a client depending on the endorsements made by existing or past customers.

Related: Customer Satisfaction: How To Measure And Tips For Improvement

Examples of testimonial pages

Depending on the industry and target audience, here are some popular examples of testimonial pages:

Peer review

Several review websites collect customer feedback on different products and display it for others to view. These testimonials are peer reviews. They influence the consumer decision-making process and are beneficial for first-time consumers. While researching the brand, customers may view these reviews on peer-reviewing websites. Many trust these opinions as they are authentic and unbiased.

It is essential to make these reviews accessible to potential customers. Organisations may share these testimonials on their website, include links in presentations, or even use its screenshots in brochures and company profiles. Some may reformat it to display on their company website. When companies make reviews accessible, it prevents customers from leaving the website and encourages them to complete their transactions. For example, select testimonials from peer-review websites, reformat them and display them in a neat layout on the website. Ensure to link each review to the original site to maintain authenticity.

Video

Videos are a captivating form of collecting testimonials. They provide greater freedom of expression through voice modulation and storytelling. They are easily shareable, and contributors may create them using their mobile phones. Organisations may display video testimonials on their website, social media or even use them as advertisements. Some may use quotes from the video to showcase on print media.

For example, a dedicated videographer outside a store may collect reviews from customers who shop from the store. After editing, they can use these videos in several marketing campaigns and display them on the company website with short written snippets to make them more user-friendly.

Audio

Audio testimonials are cost-effective and easy to collect. It requires a quiet room, a microphone and software to record and edit it. Some may even use their mobile phones to record a testimonial. Edit and refine the client testimonials before sharing them with an audience. For example, a QR code on the product packaging upon scanning leads to the audio file for a testimonial. The file is small and easy to upload.

Case study

A case study provides organisations with an opportunity to display an in-depth analysis of a specific client and their involvement with the product or service. It takes a scientific approach to detail the problem, solution and results. Such testimonials are common in business-to-business (B2B) but may also help business-to-customer (B2C) marketing. It allows organisations to showcase their expertise by providing proof of the effectiveness of the product or service.

For example, an advertising agency creates reports of their recent digital marketing campaign and the returns on investment (ROI) generated for the client. It showcases the entire case study as an e-book on the website and includes its snippets in the company profile document.

Related: Case Study Questions (Definition, Types And Examples)

Blog

A blog written by an industry expert or someone with a follower base may benefit the company. The blogger may use the product or service and share their experience as an informative piece. These blogs are authentic and discuss the customer journey.

For example, an accounting firm works with two travel bloggers. The bloggers then share their experiences on their blogs with other tips. The accounting firm uses the blog link and promotes it on their website, social media and email marketing campaigns.

Quote

Quotes are short and straightforward testimonials. Some customers may provide these quotes. In other cases, quotes can be from other testimonial types, such as videos or audio. For instance, an automobile company collects written testimonials from clients in their visitor book. It later displays them on their website with a picture of the client and the automobile they purchased or serviced.

Influencer testimonial

Companies receive a testimonial for a spokesperson or celebrity who supports the company. The influencer shares detailed reviews about the product or service and shares their experience. These testimonials add credibility to the company and attract the appropriate target audience. For an organisation, it is essential to identify the right influencer whose audience, niche and values resonate with the brand. Gaining testimonials from influencers may come at a cost to the company.

For instance, a skincare product company reaches out to several beauty influencers. The company provides free samples to the influencer to try. In exchange for the products, the influencer provides testimonials, endorsing the product. The company may then use these testimonials on their website, advertising campaigns and social media.

Social media

Social media offers several methods to collect customer testimonials. It has an immense user base, and they frequently post how they feel about a product or service. Some social media channels allow businesses to create dedicated pages to collect reviews and ratings. Similarly, many customers may post about a brand on their social media pages. It is essential to interact with such posts and reshare them on the company page. Companies interact with their audience on social media and appreciate or recognise their testimonials. It encourages the audience to share more about the brand.

Social media testimonials are accessible and may also appear on search engines when people search for the brand. For instance, a restaurant creates a social media page. Several customers visiting the restaurant click pictures of the food and share them on their social media profiles. Some also leave a review on the restaurant's official page. These interactions with the brand help gain popularity and new customers subsequently.

Related: What Is Presales? Definition, Roles And Skills

Tips for creating a testimonial page

A testimonial page may be a combination of several testimonial formats. Every testimonial visible on the page encourages potential customers to do business with the brand. Here are some tips that you may use to create an effective testimonial page on the company website or a company presentation:

Keep your audience in mind

Understand the target audience that would benefit from the testimonials. The testimonials address their queries and help build trust in the brand. Identify the appropriate channel to showcase the testimonial to ensure it is easily visible to the majority of the target audience at the right time.

Ensure it is authentic

Keep the process for consumers to leave their reviews and experiences as transparent as possible. Forging a testimonial or making it seem like a collaboration may not benefit the brand. Ask customers to leave an unbiased testimonial on peer-review sites or share their experience with the brand on a convenient platform and format.

Focus on the presentation

Choose professional fonts and colours to ensure the testimonials are visible. Additionally, give attention to the design elements used on the testimonial page. Ensure it is minimal and does not use too many colours or fonts. Companies may choose to include images of the client or the actual product to make the testimonial more effective. Displaying such personalised testimonials is visually captivating to the visitor.

Related: How To Start A Presentation (With Tips And Examples)

Keep it short

First-time customers evaluate several brands before doing business with a particular one. They may not spend too much time reading or watching testimonials. Ensure the testimonials are short and to the point. Testimonials that include action-centric words to evoke emotions may help visitors decide faster.

Choose conversational testimonials

While preparing a testimonial page, choose the more conversational ones. Testimonials with too much jargon may not be effective with first-time customers. Easily readable and understandable testimonials can convey the benefits of the product or service effectively to the audience.

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