How To Learn Digital Marketing In 9 Steps (With Tips)

By Indeed Editorial Team

Published 25 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Learning digital marketing can help you build brand awareness for a business or organisation, one of the first steps in finding new customers. A digital presence is helpful because of consumers' frequent use of mobile and digital devices. Learning and putting into practice the different digital marketing methods can make a difference in how you approach potential customers. In this article, we discuss how to learn digital marketing skills, explore why these skills are essential and share a few tips for learning this marketing technique.

What is digital marketing?

Digital marketing refers to promoting and selling products using one or more marketing channels on the Internet. Some of the digital marketing channels include social media networks, search engines and pay per click (PPC) advertising. Digital marketing helps you to reach potential consumers, interact with them, convert them to customers and retain them. If you want to build a career in digital marketing, you can benefit from having the following skills:

  • affiliate marketing

  • content creation

  • search engine optimisation (SEO)

  • email marketing

  • pay per click advertising (PPC)

Related: Digital Marketing Job Description (With Job Examples)

How to learn digital marketing

If you are wondering how to learn digital marketing, the following steps may help you:

1. Take an online course

Learn about digital marketing from online courses, blog posts and e-books. The information in these resources often comes from universities, marketing agencies and experienced marketers. Some are free, while others charge a fee. Some resources may come with an official certification. Comprehensive online courses also feature video tutorials on different aspects of digital marketing. These online courses may include subjects such as digital marketing, search engine optimisation (SEO) and pay per click advertising (PPC). You can also learn online from digital marketing courses from several colleges.

Related: Guide: How To Become A Digital Marketing Executive

2. Practise digital marketing skills

Practise what you learn to improve your skills. Create mock digital marketing campaigns, analyse and monitor the results, identify and learn from your mistakes and optimise your campaigns. Practice is an effective way to develop your digital marketing skills without actual risks, such as an advertising budget. Some learning resources and digital marketing tools let you create mock campaigns.

3. Learn from professionals

Observe professionals in the field. As you study how others succeed in digital marketing, analyse the language they use to talk to their audience, the content they share, how often they share content and their branding style. This approach can help you learn digital marketing and see its results faster. The following tips may help you gain digital marketing skills from the experts:

  • Search and make a list of the top digital marketing experts.

  • Follow them on social media.

  • Subscribe to their newsletter and blog.

4. Build a strong digital presence

A strong digital presence helps you to advance your digital marketing skills. You may learn how to stay visible to your audience and potential employers or clients. Employers look at your digital presence as a demonstration of your digital marketing skills. It is important to have a powerful presence on popular digital platforms. A personal website or blog also helps to build a strong digital presence.

Make sure that every aspect of your digital presence, from your photos to your bio and posts, represents your desired brand image. Building a strong digital presence helps you understand what strategies may best work for your campaign.

Related: How To Become A Freelance Digital Marketer: A Complete Guide

5. Be aware of digital marketing trends

Technology and social media are constantly developing. It is important to keep yourself updated with the latest trends if you want to create and run effective digital marketing campaigns. Trends can emerge quickly. Observe the overall advances in the digital and advertising industries.

Observe trends such as customer experience, business strategy, sales strategy and industry news. Observing and knowing about emerging technologies, such as artificial intelligence (AI), microservices and machine learning, can assist your decision-making. Blogs, podcasts and social media can tell you about upcoming digital marketing trends and how to apply them in your strategy or campaign.

6. Ask for feedback

Feedback lets you know how well your campaign is working. As a digital marketer, feedback helps you to identify areas you can work on and enhances your practical knowledge. You may also find out about mistakes, which can be a valuable learning opportunity. It is important to accept constructive criticism from your manager or client to correct your weak areas and learn tactics that help you utilise your strengths.

7. Take risks

Digital marketing poses various risks, especially as it grows. Try to be open to trying new things. Do not avoid minor tasks. Learn to apply unique skills. You can become more confident and grow as a result if you leave your comfort zone. Taking risks can expose you to adverse situations, which can help you gain more skills and become a versatile digital marketer.

Ensure that you take calculated risks. Use various analytics, which is crucial to success for digital marketers, to make data-driven decisions.

8. Build credibility

One important step in learning digital marketing skills is to build trust. It can be hard to recover lost trust. Some tips to build credibility include:

  • Be results-driven.

  • Be punctual with your deliverables.

  • Be truthful.

9. Network

It is important to network with people in and out of your industry. You can build a stronger digital presence and develop your digital marketing skills. Building more relationships gains you more influence. You may also learn what others are doing with popular trends. Some of the networking tips for a digital marketer include:

  • Comment on the blog posts of others.

  • Follow relevant people on social media.

  • Share the content of others.

  • Share ideas with your colleagues and network.

  • Contribute to other blogs as a guest.

  • Invite guests on your blog and platforms.

  • Take part in industry events.

Why are digital marketing skills essential?

As people and companies enter and grow their presence online, there are a few reasons to consider learning digital marketing skills. They include:

Easy to specialise

The digital marketing field has various areas to specialise in when beginning your career. It is also a constantly developing field that brings variety. Continuous learning to advance your digital marketing skills through webinars, blogs, podcasts and other sources is also essential. As a digital marketer, you may also receive a high salary because of the relatively high demand for digital marketing skills.

Prospects for growth

The digital marketing industry is constantly growing. For example, browsing the internet is not the same as it was half a decade ago. Apps and social media networks have also changed. These changes help you have more opportunities to grow and specialise.

High demand for digital marketing skills

The demand for digital marketing skills increases as more companies go online. This gives you more opportunities that fit your skills, interests and values. If you find a company that you support, you may enjoy your work and see better results. You are more likely to have job security and better pay if there is a high demand for your skills.

Related: How To Write A Resume As A Digital Marketer: A Complete Guide

Easy to find a career

Digital marketing is an easy-to-start career compared to other careers, like being a pilot or an engineer. Those careers require you to have skills and a degree to start. You can become a digital marketer without a degree by learning, practising and creating a portfolio.

Related: 40 Digital Marketing Interview Questions And Example Answers

Chance to promote businesses

Digital marketing skills and knowledge of online tools and platforms enable you to create products or websites and sell them to your target audience. Knowing digital marketing can be beneficial when you want to promote a business. If you can do your digital marketing, it can reduce the costs of promoting a brand.

Tips for learning digital marketing

Here are a few tips that may help you in learning digital marketing:

Explore SEO

Most of the concepts used in PPC, social media marketing and content marketing derive heavily from SEO principles. This is why working on your SEO skills can make it easier for you to learn the other digital marketing skills later. SEO skills also help you drive more organic traffic to a website or blog .

Get certified

During your digital marketing learning journey, it is important for you to get certified. Getting a certification helps you to showcase your expertise. You may opt for any accredited certifications available online.

Continue learning

Digital marketing is a continuously evolving industry. This means changes are common in the industry and learning can be a continuous process. It is important for a digital marketing professional to stay up to date with the latest developments in the industry.

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