How To Start A Blog (Step-By-Step Guide With Tips)

Updated 29 November 2022

Starting a blog can be a perfect option to share your creations, skills and expertise with your audiences. It is an interesting way to let readers appreciate your content. Learning how to start and maintain your own blog can be very helpful in developing writing skills, maintaining a strong online presence, or in case you want to earn profit by posting original content. In this article, we discuss how to start a blog and some tips for making your blog successful.

What Is A Blog?

Before learning how to start a blog, it is important to know the definition of blog. The word blog is a short term for weblog, which means logging content on a website. It is a website or section of a site that features regularly updated posts created by an individual or an organisation. The blog write-up could be about one topic or several other related topics. Blog posts can comprise of written articles, photos, videos and other digital content elements.

Blogs are relatively simple to use and have become an increasingly popular method for sharing information in recent years. People use blogs to share their experiences, opinions and expertise. Organisations also use blogs to promote their product, cause or mission to the public. Blogs can be an effective tool for capturing the attention of target audiences and interacting with Internet users around the world. Here are the steps to start a blog:

How To Start A Blog

If you are wondering how to start a blog, there are various ways you may opt to do so. Here are some simple steps to help you create your blog on your own blogging website:

1. Decide a niche

The first step in starting a blog is deciding your niche and target audience. Determining what to write and whom to write for, can help make subsequent steps easy. Your blog may include articles, reviews, photo albums, advice columns and more. It can be about something you are keen to share with others. You can prefer to write about something that you think others may enjoy reading. Running a blog also allows you to interact with a community of readers who share your interests or opinions.

Here are a few things you may consider to help you in the process of deciding a niche for your blog:

  • List out your interests.

  • Create a list of topics you can write about from your list of interests.

  • Do research around the topics you listed out, including why should someone read your blog on that particular subject.

  • Research and understand your competition.

  • Understand the target audiences and the size of the audience.

  • Identify the possibilities of making money through the niche.

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2. Get a suitable domain name

Next, choose a unique name for your blog. Selecting a unique name for your blog is crucial as the blog URL includes that name. It is better to have a name that describes the content which visitors can expect to see while visiting your site. When deciding the name, use sites that offer the domain name to see if it is available. If the name you want is not available, try synonymous terms or other related keywords. Once you find a suitable name of your choice for the blog, purchase that domain name.

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3. Select a right platform

Next, you require selecting the right platform to post and manage your blog. Such platforms are content management systems (CMS), allowing users to build their websites without coding from scratch. Depending upon your requirement, you can choose a platform from various available options, including a free blogging platform or platforms that offer to self-host your website. Prefer to do a quick research before selecting a platform and pick one that suits your requirement and budget.

If you use a free hosted blogging platform like WordPress or Wix, you can get access to hundreds of templates, blog designs, free hosting and other resources. Yet, your blog's URL comes with the platform's domain name at the end of its web address. For example, a URL might read If you prefer self-hosting, you require creating your own website and paying a recurring hosting fee to maintain it. A platform, like, gives you complete control over your blog and content. You can format your URL in any way you want. Self-hosting websites require some knowledge to manage and customise.

4. Get a web hosting

Register your domain with a web host to create your own blogging site. Blog hosting services provide digital storage for all your uploaded files and help to attract visitors to your blog. Popular options include Hostgator, Bluehost and GoDaddy, which has easy integration with CMS, just like WordPress. Hosting services charge a small monthly fee that gives you access to their collection of useful features.

Suppose you chose Bluehost as your hosting service and WordPress as your platform. Next, you require to install WordPress onto your blog's website. From there, you can post content and customise your blog's layout using the WordPress admin panel. Once you have a host and a platform, you are ready to start your own blog.

5. Write and customise your blog

Once you have completed your domain and hosting set-up, customise your blog's appearance to match the theme of the content you intend to create. For instance, logging into your account takes you to your blog's administration page if you are using WordPress. You can then select and activate a blog theme that suits your purpose and style.

You can also customise individual aspects of your blog, like the font styles and the colour scheme as per your brand identity or blog type. Once you have set up all the technical aspects of your blog and finalised the layout for your blog, you can start posting your content.

Related: What Is A Content Writing Job? (Definition And Examples)

6. Publish your first blog post

Though the technical part is important, the content helps you get audiences and keeps them revisiting your blog. The type of content you share depends on your blog's topic and your area of expertise. Most bloggers begin by sharing a simple, written post that introduces the author and explains the blog's purpose. On WordPress, you can create a new post by clicking the "Add new" tab under the "Post" menu on your admin panel.

You can start your blog with a simple yet creative post title. Once you write a title, create an outline for the body of your post. Start the body content with an engaging introduction paragraph and then complete all the sections as per your outline. You can also add visual content to your post by clicking "Add image" and "Insert into post". You can click the "Publish" button when you think your content is ready to publish after editing, proofreading and customising of the content as per search engine optimisation (SEO).

Tips For Starting A Successful Blog

Blogging can be a creative form of work and a good source of income. Here are some tips to start and run a successful blog:

  • Do keyword research. Prefer doing some keyword research before starting your blog and using those keywords to increase traffic. There are tools such as Ahref, SEMRush or AnswerThePublic that can help you find the right market keyword.

  • Add an about page. You require a place to tell your story and help new users get started. You can add an "about" page to your site to allow users to connect with your brand and learn more about you.

  • Keep headlines compelling for SEO. Consider writing compelling headlines to get attention and share. It also helps improve the click-through rate, which can aid in search engine results page (SERP) ranking.

  • Set up analytics on your site. Various available analytics software can help you find your most popular content, visitors' source and more. Consider setting up analytics on your site to track user engagement.

  • Set a posting schedule. Consistency is the key and posting consistently once or twice a week can help you engage with your subscribers. It also gives you regular deadlines, which can help you stay motivated.

  • Optimise your blog for search engines. One of the best ways to attract new visitors to your blog is by using keywords that are likely to appear in Internet searches. You can do so by naturally including the keywords you are targeting in your blog title and content.

  • Encourage social sharing. To promote social sharing, you can consider adding "Click to Tweet" or "Share" at the top or bottom of your post. Social sharing helps get the attention of target audiences who are not visiting your site.

  • Consider selling advertising space. Once your blog begins to gain followers, it is likely that companies who want to place ads on your blog's website may contact you. If you want to take advantage of this opportunity, you can start running ads from advertisers who fit your criteria.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.


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