10 Useful Keyword Tools To Use (With Features And Tips)

Updated 30 September 2022

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Using keywords and phrases in web content helps to improve search engine ranking, allowing businesses and online content creators to reach a wider audience. Using keyword tools helps provide accurate keyword suggestions based on target audience searches. If you are planning on using them, it is beneficial to form an understanding of some of these tools. In this article, we discuss 10 keyword tools, highlight their key features and benefits and review tips you can apply to improve your website's reach.

10 keyword tools to use

Before reviewing the keyword tools you can use, it is important to understand what keywords are. Keywords are the phrases and terms that the audience uses when searching for information. You can rank higher in the search engine results if you use the right keywords in your articles, blog posts or product descriptions. This leads to more people discovering your site and interacting with it.

Keyword tools improve search engine rankings by analysing the keyword for which your website ranks, comparing these rankings with those of competitors and suggesting potential keywords that you can use to rank higher in the search results. They also provide other metrics, such as the search volume, search intent, ranking difficulty, information about backlinks and competitors' strategies. These tools allow you to increase your website's traffic and establish your brand and online presence. Here are some tools that you can consider using:

1. Keyword Magic Tool

With Semrush's Keyword Magic Tool, you can search across a growing database of search results to find keywords with low competition. In addition, you can find out the amount of traffic that comes from organic search, the top five organic keywords for your domain, search traffic from paid advertisements and links referred by other websites. Using proprietary and third-party data sources, their subscription service provides metrics, including user intent, the average monthly search volume for that keyword, the cost per click for the keyword, the competitive density of the keyword and FAQs related to the keyword.

2. Soovle

With Soovle, you can gather keywords from different search engines, such as Google, Bing, YouTube and Answers. This tool scans data from all the selected search engines simultaneously and displays the results on the screen with the search engine logos appearing next to the results. The keyword suggestions show up on one page. It also allows you to customise the screen by adding and removing the search engines. Additional features include saving results, printing them as lists, downloading them to a computer and adding your own logo to brand your services.

3. AnswerThePublic

AnswerThePublic generates keywords using questions and phrases that the users are searching for on blogs, forums and social media. The free service limits the number of keyword searches per month based on the volume of traffic on the website, but with an annual or monthly subscription, you can do unlimited searches. With the subscription, you can also create folders to organise your research, share them with your team and export these results to a comma-separated value (CSV) file. This lets you visualise your results, perform analyses and make informed decisions.

4. UberSuggest

Ubersuggest by Neil Patel Digital finds the top-ranking pages from your competitors so that you can create content that is more likely to be read by your target audience. Metrics are available for all generated keywords, including search volume, competition, seasonal trend information and cost per click. The unique feature of this tool is its ability to gather popular posts related to the keyword and display them on a list, which helps you generate new ideas for your content. You can export the content into a CSV and share it with the others.

5. SEO PowerSuite

SEO PowerSuite provides a comprehensive set of tools for managing your search engine optimisation (SEO) campaigns. This tool provides you with detailed metrics such as keyword difficulty, search volume, Alexa ranking and competitor's ranking for a keyword and detailed insights into traffic. You can specify the region, country and town along with the language to get a fine-tuned ranking search in the exact location that can help you target a selected group of audience. It also provides additional features such as related questions, related searches and best performing relevant keywords.

6. WordStream

LOCALiQ's Wordstream keyword research tool is free and provides keyword suggestions, including both single words and long-tail variations, based on the keywords you enter, the country and business categories. Additionally, you can enter the uniform resource locator (URL) of a competitor's website to get contextual keyword suggestions and ideas that can help you compete with other businesses. You can also choose to receive all the keywords in your email. It also provides features such as concrete search volume, filtering keywords by industry and the option to download the data into a CSV for future analysis.

7. WooRank

With WooRank's you can optimise and track your search engine optimisation, content marketing and social media traffic. This tool is flexible and dynamic, catering to the needs of both small and large businesses alike. With comprehensive online visibility monitoring, website analysis and traffic boosting, you can gain real-time insights into your website's performance on search engines.

The tool allows you to compare your competitors' rankings for a keyword, measure search volumes and monitor keywords by city, region and country. You can also download these reports into a CSV file and visualise the various parameters.

8. Ahrefs Keyword Explorer

Ahrefs is a software suite for SEO that enables users to build links, find keywords, analyse competitors, monitor rankings and audit websites. Marketing professionals commonly use this tool. Ahrefs Keywords Explorer operates on the world's largest third-party search query database. It also includes additional features, such as the latest search volume, keywords categorised by location, keyword global volume and trend, auto-suggest questions based on the keyword and suggest related keyword ideas based on the matches.

9. Keyword Tool

By using Google Autocomplete results, the Keyword Tool finds long-tail keywords based on your search query. Autocomplete results are based on what users are currently searching for, so it is likely that the keywords generated are popular or trending. This tool is available for free without signing up for an account. Additional services that come with the subscription include cost-per-click data, competitor analysis, a larger collection of keywords, search volume data and multiple accounts.

10. Long Tail Pro

Using Growth Stack's Long Tail Pro, you can find hundreds of long-tail keywords based on one or more root keywords. You can use this tool to track the ranking of keywords, group keywords and audit sites based on metrics such as search volume, rank volume and Average CPC Bid. It also includes features such as a comparison with competitor's keywords, campaign-specific keyword analysis and daily keyword competitiveness.

Benefits of using keyword tools

Here are some benefits of using keywords tools:

Targets the right audience: You can target particular audiences with tools that generate keywords based on your content and brand.
Increased organic traffic: If your content is of high quality and you use the appropriate keywords, you can rank higher in search results.
Established brand awareness and maximise sales: Using specific keywords helps you target a specific audience who may be interested in buying your products or availing of your services.
Lower cost: The cost of using these tools is less compared to paying for ads.
Builds credibility: Getting a higher ranking in the search engine results can help build your credibility as more people interact with your website.

Tips on choosing the right tool

You can use the following tips to select the right package to meet your needs:

Identify your needs

Make a list of what features you would like in the software. Besides this, identify your project goals and any goals that you may have in the future. If you want to start an online store to sell your art but ultimately want to turn it into a large company, it makes more sense to choose software that has a wide range of features and components.

Assess your skills

Many products have complex features that require extensive training. Prior to purchasing any software, it is vital that you determine your technical proficiency. You may wish to try trial versions of different products to determine which one is most comfortable for you. For instance, if you are a blogger and wish to optimise your site for better reach, then trying out the free tools or trial versions may benefit you.

Consider your budget

It is important to decide on a budget when selecting software. There are some free packages, while other packages require subscriptions or a full-time payment. Start with free tools if you are a beginner or run a small business before you invest in a paid one. If you are a professional with a good budget, then opting for paid software gives you access to additional features that can help boost the business or brand. Trial versions of software can help you find the one that fits your needs.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.