10 Marketable Skills To Learn And Steps To Showcase Them

By Indeed Editorial Team

Published 1 July 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

When seeking a new job, hiring managers typically assess your skills to determine if you are a suitable candidate for the role. Marketable skills help improve the chances of getting an interview, as they are transferable in any industry. Learning about various marketable skills can help you identify the ones to include on your application documents and can help increase the likelihood of getting invited to interview for a role.

In this article, we discuss the definition of marketable skills to learn, share a few examples, discuss methods to improve them and review how to showcase these skills on a resume, cover letter and in a job interview.

What Are Marketable Skills?

Marketable skills are any skills that you may add to your resume to improve the chances of getting a call for an interview. These skills are beyond the technical skills necessary for your position and showcase your depth of knowledge in tasks and aspects beyond your job role. You can work in various job positions to hone additional skills and use them when transferring to a new job. These can be a mix of hard and soft skills. You may develop skills on-the-job, through freelance projects or short-term courses.

10 Examples Of Marketable Skills To Learn

Here are a few examples of marketable skills to learn and showcase on your resume:

1. Content writing

Content writing is the ability to convey vital messages through various forms, such as blogs, press releases or media kits. It is a skill that helps organisations tell their story to the target audience. Content writing requires practice and is also applicable to non-creative job roles. It can be a strong skill for writing client-sensitive emails, sales pitches and landing pages for websites or posters. It requires good grammar and the ability to articulate information in an engaging and simple manner.

Related: What Is A Content Writing Job? (Definition And Examples)

2. Content editing

Content editing requires reviewing content deliverables before sharing them with external people or teams, such as clients or vendors. It is a skill that requires attention to detail and knowledge of grammar. Developing content editing skills benefits creative and non-creative professions, as it helps companies create error-free documents. You can develop this transferable skill by pursuing freelance projects, part-time jobs and frequently writing.

3. Coding

The knowledge of coding is beneficial in several job roles, like web development, data analytics and software engineering. Understanding coding may help troubleshoot applications, saving time and enabling crisis management. It can help you comprehend more complex concepts, such as artificial intelligence and machine learning and its functionalities. For example, if you are a marketer, you may use this knowledge to improve search engine ranking results. You may learn these skills through online courses, short-term courses or even as a part of your formal education.

Related: What Is Coding? A Complete Guide To Coding Languages

4. Analysis

Analytical skills are the ability to understand a problem or set of data and devise actionable insights. Companies look for professionals with strong analytical skills in various departments, including finance, marketing and research. Developing this skill helps achieve company goals and improve your perspective in managing day-to-day affairs.

5. Photography

Photography is the art of creating images of life moments in a visually aesthetic manner. Companies often look for photographers to take captivating images of their products for marketing and sales purposes. Photography helps create a visual form of storytelling that enables businesses to communicate with their audience through channels like social media, packaging, billboards and blogs. You may learn the nuances of light, shadows and frames online or through short courses. Practical experience is vital in honing photography skills.

Related: Types Of Photography Courses And How To Choose The Right One

6. Public speaking

Public speaking is an essential skill in coordination between teams, negotiating deals or pitching to clients. It requires practice to improve confidence and bring clarity in speech. You may participate in workshops to enhance your public speaking skills and even volunteer to take roles that allow you to speak in front of an audience.

7. Search engine optimisation (SEO)

Search engine optimisation or SEO is the practice of increasing the visibility of a website on search engine result pages. Ranking higher on a search engine result page increases the likelihood of more traffic visiting the website. You may earn certification in SEO through several online and offline programs and implement your knowledge to improve marketing campaign performance. Businesses may engage with SEO experts as full-time or part-time employees or as freelancers.

Related: What Is An SEO Analyst? (With Skills, Duties And Salary)

8. UX Design

User experience design is essential in a digital work environment. It focuses on creating meaningful experiences for users through meticulous design, branding, usability and function. It requires an in-depth understanding of the target audience and business goals to create an experience for customers. You may sign up for online courses or take up freelancing projects to hone your UX skills.

Related: How To Become A UX Designer (With Duties And Skills)

9. Video production

Video production is the ability to visualise, record, edit and produce a video that narrates a story. Businesses often rely on video production to create advertisements for their products and business. Videos help connect with the target audience and are essential to develop a digital brand presence. There are special courses that provide in-depth knowledge of video production. An effective way to learn this skill is by working with production houses or creating short videos yourself.

10. Digital journalism

Digital journalism requires the ability to write reports, interview guests and research. It is more fast-paced than traditional journalism and relies on social media, mobile applications and websites for news dissemination. To develop this skill, you may sign up for online courses or short-term courses to understand the nuances of journalism, ethics, law and reporting.

How To Improve Marketable Skills

Here are the steps you may follow to improve your marketable skills:

1. Assess your current skill set

Evaluate your current skills and identify your strengths and weaknesses. It helps you identify the skills you can add to your resume and define your career path based on your strengths. It also enables you to identify skill gaps that you can address.

Related: Skills Test: Definition And Examples

2. Identify skills to learn

Identify the marketable skills that may help strengthen your resume. These skills may be beyond your technical skills. You may seek mentorship from people working in the same field as you or research online to identify opportunities.

3. Utilise resources

Enrol yourself in credible online or offline courses that may help you enhance your skill set in your spare time. You may also dedicate periods to focus on your skills and take jobs that help you implement your knowledge. These may be short volunteering or freelance gigs or working under a mentor. It is vital to learn the technicalities of any new skill you choose and identify methods to use it.

How to highlight marketable skills

Here are the steps you may follow to highlight your marketable skills in different documents:

1. List them in a resume

Dedicate a section on your resume to highlight your skills. Segregate your technical skills from interpersonal skills. Understand the job role that you are applying for and identify the marketable skills that may strengthen your resume. You can highlight these in order of relevance to the job role and your proficiency. Try to substantiate your skills by showcasing their use in your work experience.

2. Discuss them in a cover letter

Choose the marketable skills that helped you in your job role. You may share your experience briefly. It is vital to review the job description and tailor your cover letter to highlight the skills that strengthen it and encourage the recruiter to read your resume.

3. Explain them in a job interview

Learn about the company and the job description while preparing for the interview. Understand how your skills may benefit the company and prepare for common questions recruiters may ask during an interview. Keep your answers short and to the point.

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