Multimedia Journalist Skills (With Ways To Improve Them)

Indeed Editorial Team

Updated 30 September 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Multimedia journalists are professionals who combine the principles of traditional journalism with captivating visuals to convey stories. They tell stories to the public using visual elements, like images, videos, graphics and sounds. If you have chosen to pursue this career option, then you are often required to possess creative talent and effective communication skills. In this article, we explore multimedia journalist skills, discover ways to improve them and find out how to highlight these skills when applying for an available position.

Examples of multimedia journalist skills

Here are some examples of multimedia journalist skills:

Editing skills

Editing skills allow a multimedia journalist to create high-quality work, be it editing a text story or a journalistic video. These skills help multimedia journalists to proofread efficiently and remove the errors from the article. Knowledge of photo and video editing software tools equips these professionals with the ability to make changes that enhance the content. Editing is a great way to refine your work before you publish it online or in print publications.

Critical thinking skills

Critical thinking helps a multimedia journalist to produce content that is both informative and interesting to read or view. Before creating content, it is important for these professionals to think critically about how to collect information or choose an angle for their stories. Once the research is complete, they decide which medium to use for sharing their stories with the public, which mainly depends on the type of content and intended audience.

Research skills

Another element of multimedia journalism skills is research work. Gathering facts from sources and interviewing people are important parts of the research process. Journalists usually ask questions from their sources and take photographs and videos of the events they are covering, which helps them to produce appealing content.

Social media skills

Social media platforms are interactive tools that allow multimedia journalists to post news stories on social media pages as text, photos or videos. Publishing content on these platforms helps these professionals to reach the audience quickly. Knowing how to use these platforms also provides multimedia journalists with the opportunity to increase the readership of their content.

Search engine optimisation

Websites and blogs are important aspects of digital media. To write content for these platforms, it is essential for a journalist to have knowledge of search engine optimisation (SEO). SEO includes adding certain keywords and content or design elements to the online copy to make the web pages rank higher on search engines. Journalists who know how to use SEO optimise their content to increase its accessibility.

Related: 12 Types Of Journalism Jobs (With Salaries And Tips)

Interpersonal skills

Having interpersonal skills allows a multimedia journalist to comfortably talk to sources and ask them important questions to cover a story. These skills also help them make professional connections with people. They may use these connections in the future to gather insights and information for their news stories and visual content.

Graphics and web designing skills

Multimedia journalists who publish their content on various digital platforms possess graphics and web designing skills. They use these skills to make their content look visually appealing to the audience. These skills facilitate creativity and knowing how to produce graphics and create websites helps a journalist fulfil their vision for a story.

Camera skills

It is vital for a multimedia journalist to use a camera for taking pictures and recording videos. This allows them to generate content on a wide range of topics. Along with learning the technical elements of a camera, it is also essential for a journalist to learn how to edit and publish the captured content. Photos and videos enhance the work of a journalist by providing visual aid alongside their written work.

Technology skills

Technical tools help a journalist to work easily and perform their tasks accurately. For a multimedia journalist, tools like computers, laptops, smartphones and tablets are essential to performing a variety of tasks. Such tasks include downloading shared files or attachments, sending e-mails, searching the web to gather information and using a webcam to connect with people via video calls.

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Skills for multimedia journalist in the workplace

Here are some skills for a multimedia journalist in the workplace:


Multimedia journalists use creativity to share stories in interesting ways. They use their imagination to produce stories that have unique angles or present an existing story differently. These professionals also utilise their creative skills to conduct engaging interviews and combine historic events with the stories of the present-day world.

Media content production knowledge

One of the primary roles of a multimedia journalist is to generate content for web or print publications. This part of the job includes reporting breaking news, writing feature stories and interviewing people. A multimedia journalist may also write scripts for videos and design infographics.

Social media knowledge

Most multimedia journalists use social media platforms to promote their articles. If they own a website, they first publish the content there and then share it on social media pages to generate traffic to their website. They not only share full stories but also communicate updates or post blurbs from an article.

Collaboration and teamwork abilities

Multimedia journalists work with the editors who review their submitted assignments. When editors request changes in their content, they are required to make corrections to the text or edit photos in a certain manner. Editors can help give greater clarity to your work. With their help, you may create content that is engaging and accurate.

Related: How To Improve Communication Skills

Ways to improve the skills for a multimedia journalist

Here are some ways to improve the skills for a multimedia journalist:

Pursue certificate courses

Certificate courses are a great way to improve your technical knowledge of multimedia journalism. For example, a photography course teaches you the fundamentals of photography and helps you learn how to capture great photos. Such courses allow you to develop expertise in different subjects, helping you create an impressive resume.

Gain experience

Most employers in multimedia journalism prefer candidates who have work experience to show on their resumes. To gain experience, consider working as an intern or working on your own multimedia projects as a freelancer. If you intend to become a multimedia journalist, focus on possessing expertise in a variety of subjects to strengthen your resume.

Develop a portfolio

Create a robust portfolio to showcase your work to hiring managers. A portfolio may include your website or blog posts. It helps you present your broad range of multimedia skills coupled with your journalistic abilities to employers. Include work from varied mediums to optimally highlight your skills.

Learn about digital journalism

Learn about different theoretical and practical aspects of digital journalism. Read academic journals and guides to improve your journalism skills and learn more about the profession. If you have pursued another subject, but still intend to pursue journalism, read on the internet about this field and follow trends and topics to stay updated.

Practice journalism acitivities

Regardless of your present abilities, it is important to practice journalism activities regularly to improve your skills. When learning photography or refining your editing abilities, practice is essential to making progress in multimedia journalism. Consider practising how to write stories and news items regularly.

Related: Communication Skills: Definitions And Examples

Ways to highlight your multimedia journalism skills

Below is a list of a few ways to highlight your multimedia journalism skills:

In your cover letter

Employers look for qualities such as research skills, social media skills, interpersonal skills and critical thinking skills when short-listing candidates for journalism job positions. In your cover letter, you may highlight relevant experience that you have in the field and explain how it may be an asset to the company. You can attach a link to your personalised website where you have showcased the range of projects you have completed.

On your resume

Adding work experience and skills are important aspects of creating a resume. In this document, highlight your areas of expertise. While writing your resume, reference the job description of the position to which you are applying. This description may include important details about the required skills and qualifications the employer seeks in a candidate. Here are some ways to include skills on your resume:

  • Adding a dedicated skills section that includes all the technical skills you have

  • Adding soft skills to the descriptions of your work experience

  • Listing skills that demonstrate your character

  • Listing all your professional abilities in an objective statement

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