Static Vs. Dynamic Website: What Are The Differences?
By Indeed Editorial Team
Published 8 August 2022
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Stakeholders and executive teams work to build an online presence for brands and businesses to improve customer engagement. A website or social media handle can help potential consumers learn more about a business and the products and services it provides. Knowing what kind of website to build for a business or brand can help engage audiences effectively, raise brand awareness and improve revenue. In this article, we examine static vs. dynamic websites, discuss how they differ and list some tips for picking a website design.
Static Vs. Dynamic Website
While comparing static vs. dynamic websites, it is helpful to consider the following parameters:
A static or fixed website is one that remains the same for all users who visit it. Regardless of a user's requirements or intentions, this type of website offers information in the same way to everyone who navigates it. Though static web pages may not utilise a lot of decorative elements, they help enterprises share information with consumers and promote an engaging user experience.
A dynamic website may alter itself for each visitor, depending on their usage history or behaviour on the Internet. Such websites use more advanced algorithms and scripts that cater to individual user case scenarios and requirements. A dynamic website may feature more visually appealing components on various pages that may change to enhance the user experience.
A static website's pages are predetermined, so they do not change regardless of how many clicks or navigational steps a user makes on it. In contrast, a dynamic website has parts that often change to offer interactivity, improved functionality and a more tailored experience for users, such as variable product availability on an e-commerce website. Visitors to a static website may still find it visually engaging, although dynamic websites typically have more personalised interactive components.
There are only a set number of pages available inside a static website, typically because developers construct a static website with a framework that only permits specific pages to load. For instance, a developer may design a few pages with a predetermined layout and specific functionality for a website, depending on a client's or site owner's requirements. Any changes in appearance or functionality require further engagement of the developer in this case.
In contrast, a dynamic website makes it simple to add or remove pages based on user requirements. A business may include staff biographies for each employee, event sites, interactive blog articles and new product pages on a dynamic website. Businesses may optimise content, layouts and pages based on metrics relating to the browsing habits of visitors, popular pages on a site or the search terms that most visitors use to reach the website.
The code of static websites may be relatively simple as they have a set appearance and functionality. To build a static website with essential information, a developer can work with CSS and HTML or work with a designer to create a visual template for components and pages. Compared to a dynamic website, it is easy to create a static website and the process may take less time.
A dynamic website requires more complex coding, as it has more components and capabilities. Since the purpose of such websites is to provide users with personalised experiences, there are multiple variables and components that are involved in delivering a dynamic user experience. To provide a customised and productive user experience, website owners may employ expert full-stack developers with knowledge of web design principles.
Websites that are static typically load faster than those that are dynamic. This is because dynamic websites have more elements than static ones and each element may have varied functionality. Visitors of dynamic websites navigate a webpage that generates depending on metrics in an associated database, and it may take longer to load in comparison to a static website without a storage database.
Advantages Of Static Websites
Some advantages of using static websites include:
Faster loading time: The layout of a static website prioritises load speed for increasing browsing effectiveness. As the content of these websites is fixed and comes directly from a server, caching is easier and there is less chance of delays in loading or user experience issues like distorted graphics.
Increased security: Static websites are harder to hack. Static pages do not require external plug-ins or extensions, which may be entry points for cyberattacks.
Easy to create: A static website is easier to launch since they are not complex and do not require connections to databases with organised content.
Advantages Of Dynamic Websites
Dynamic websites offer various advantages to users and developers. Some of them include:
Easy maintenance: A dynamic website allows for easy and quick maintenance. The site database may be accessible to a number of users, enabling them to optimise material on the website without influencing its layout or style.
Scalability: Dynamic websites also offer scalability, as they can easily and rapidly append multiple web pages. A dynamic website allows you the flexibility to develop components in phases and systematically improve the functionality of a site.
Enhanced user experience: A dynamic website offers personalised information that is specific to a user's needs. This may involve modifying the content of a website to reflect user preferences and activity on the page.
Tips For Choosing A Website Style
When you are creating a website, it is beneficial to consider whether a static or dynamic style works best for your purpose. These are some tips for choosing a website style:
Consider your budget
Dynamic websites typically cost more to create since they are more intricate. For cost-effectiveness, you might wish to start with a static website, especially if your budget is limited. Consider the possibility of upgrading to a more dynamic framework in the future, as the budget increases. If you choose a dynamic website, you may also be required to pay extra for hosting, troubleshooting or for additional features and functionality.
Evaluate your resources
Consider what resources are available before selecting a website style. While building and maintaining a dynamic website, developers often require additional resources like code and component libraries. For instance, the majority of dynamic websites involve the engagement of a designer or developer, a project manager, one or more analytics experts and a team of copywriters and content creators. You might also be required to work out a deal with a supplier who can give the website online storage space and an email service provider who can make domain-specific email addresses for business use.
While building a website, it is important to evaluate if you have the resources for addressing ongoing content management tasks. Static websites have a limited amount of pages, even though they are typically less intricate. A developer can help code for new pages as part of an expansion to a static website. Web designers often build dynamic websites using well-known content management systems, which makes it easy to add new pages without always involving a developer. Consider a dynamic design if you anticipate the need to update pages and content on the website frequently.
Consider your key objectives
The objectives you have for a website play a crucial role in selecting the design that best suits your requirements. A static website can be the best solution for you if all you want to do is give visitors information and the opportunity to contact you for any further queries. For additional functionality and tailored user experiences, it is ideal to proceed with building a dynamic website.
Evaluate security requirements
Dynamic websites are typically more complex, but they are easier to protect against spam and hackers trying to access data systems. Cybersecurity experts develop tools and software that developers can incorporate into web pages to minimise security risks. Static websites are less vulnerable to hacker attacks, but there are also fewer measures available to protect them from potential threats and cyber-attacks.
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