10 Simple And Effective Tips For Posting Instagram Stories

By Indeed Editorial Team

Published 28 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Instagram is an important social media platform for businesses to promote their products and services. In 2016, the platform launched Instagram Stories, a feature that has become popular with users. If you are a marketing professional or planning a career in marketing, you can benefit from learning how to share engaging Instagram stories to engage a target audience. In this article, we share 10 essential tips for posting Instagram stories.

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10 effective tips for posting Instagram stories

If you manage the social media activity for a business, knowing some tips for posting Instagram stories can be beneficial. An Instagram story is a photo or video that lasts for 24 hours and then disappears. A coloured ring appears around your profile picture when you upload a story. When your followers and other Instagram users open the application, they see the profile picture of everyone they follow who has shared a story. Once they tap the picture, the story appears and is visible for a few seconds.

Instagram stories can be an excellent way for brands and businesses to create and strengthen relationships with their customers and followers. In addition, these stories may also help build brand recognition, boost traffic, test new ideas and engage the target audience effectively. Here are 10 useful tips for posting engaging Instagram stories:

1. Create a storyboard before posting

Stories can be an effective way to engage your audience on Instagram, as you can post updates, videos and behind-the-scenes footage without worrying about the content or visual consistency. You can share stories about anything you want to focus on, but having a strategy can make the design and posting process easier to manage.

Creating aesthetically engaging visuals that elicit maximum engagement requires some planning beforehand. For example, if you want to promote a product launch, you can create a visual storyboard with critical product features and benefits that might persuade people to click on the storyboard. Similarly, a storyboard that shows how to use a product or service might be ideal for organisations launching innovative products. A storyboard can help divide information into individual images or videos and make the process of posting a story more manageable.

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2. Maintain a consistent visual brand language

When posting stories, use the colours, fonts, logos and other elements from the company's brand kit to ensure consistent visual language. Using the same fonts and colours helps build brand awareness among users scrolling erratically or passively. This way, they might recognise one of your graphics without even seeing the brand name. Follow these steps to add background colours to an Instagram story:

  1. Upload your media as a story.

  2. Copy the photo and drag your colour palette image from the bottom left into your stories.

  3. Now, you may add the image with your brand's colours and text or other visual assets.

  4. Add text to your stories and use the 'eyedropper' tool to choose colours as per your palette.

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3. Use attractive stickers and GIFs

Instagram stories offer the option to add stickers and GIFs over the image and video. Browse through the most common sticker options or use the search bar to find unique ones that may be relevant to the story. You can also add other interactive elements like polls, quizzes, Q&As or hashtag stickers. Instagram also lets its users create and submit stickers and GIFs specific to their business. Here are a few other sticker options:

  • hashtags

  • geotags

  • selfie stickers

  • emoji sliders

  • date stickers

To further use these stickers effectively, create a variety of posts that let you experiment with different kinds of interactive tools. For example, using the location and temperature stickers can help you create a more appealing story.

4. Use CTAs

Brands can increase their visibility and engagement by linking relevant content and different external landing pages to their stories. For example, accounts with over 10,000 followers receive the 'swipe up' option that allows you to add external links, like the company website, blog or online store. To encourage your followers to swipe up, clearly add the 'swipe up' sticker as the call-to-action (CTA).

If you do not have this option yet, guide followers to click the link in your profile bio. Further, add visual elements such as an arrow to direct their attention to important content. If you post multiple stories, you can also add other CTAs, like 'swipe left' or 'there's more'.

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5. Make stories last by using the 'Highlights' feature

The 'Highlights' is an underrated but helpful feature that lets your stories remain visible until you choose to delete them. This feature is ideal for promotions, blog posts or anything you want people to view for more than 24 hours. You can create multiple highlights and name them individually as per the story's content, for example, new products, discounts and customer feedback.

Brands often post questions or conduct question-answer sessions first in the form of stories and later add them to a new highlights section for new followers to view. To create a highlight with permanent stories, follow these steps:

  1. Tap the 'Save to Archive' under the settings tab in the story settings menu to save a story.

  2. Tap the '+New' option underneath your profile bio.

  3. Select the story from the archives to add them to the 'highlight'.

6. Add music

Instagram introduced the music sharing feature on stories in 2018, allowing users to add their favourite tunes to photographs and videos. Users can access a comprehensive song collection and add another creative expression to their stories through music. Make sure you do not add overly loud or irrelevant music, and it fits in with your brand identity. You can add music through the music sticker.

Using music in your stories can help you make the most of viral songs and popular tunes. Adding music also adds to the creative value of the story, making it more engaging and reiterating the mood, message or aesthetic you want to communicate.

7. Trim videos as per the story

Using a video allows telling long and in-depth stories that a single photograph may not express as effectively. As a result, videos can be more beneficial to run interactive marketing campaigns, promote discounts and create brand recognition. For example, posting a video of the behind-the-scenes of a product photoshoot can help engage the target audience.

Filming and sharing videos using Instagram stories is rather easy. You may either post pre-recorded and edited videos or raw footage. Instagram also lets you share 'Reels' or short video snippets, directly on your stories where you can use a trending filter or background music to reach more users. To use videos effectively in stories, make sure you trim the video as per the duration of the story. You can upload anything funny, interesting or trending as long as it fits your aesthetic and brand message.

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8. Use closed captions whenever possible

Instagram video captions are important for people watching without sound and individuals with hearing difficulties. Using closed captions in stories makes it easier for your followers to engage with your stories. For example, if a person is scrolling through stories in a public place without headphones, they may skip your video. If the same story has subtitles, your audience may be more likely to pause, watch and engage with the story. This feature is currently available in English-speaking nations only. In addition, Instagram may not correctly transcribe your voice, so check the subtitles before sharing.

9. Improve engagement and sales with story ads

To promote your content as a branded story on Instagram, you can create a paid advertising campaign. This can help you target your story to viewers on the basis of various metrics, such as location, age and interests. Unlike a regular Instagram story, an Instagram story ad does not expire after 24 hours; instead, you may set the campaign's duration and frequency like any other advertisement on Instagram.

You can also add up to 10 hashtags to your story, including one clickable hashtag sticker. You can set a budget for each advertisement, and Instagram promotes it until the budget limit runs out. Select a daily or lifetime budget based on your marketing budget and willingness to spend.

10. Make your stories interactive

There are several ways to create interactive stories using different features and tools:

  • Live sessions: Host interactions, discussions and show behind-the-scenes footage of company activities live. Make sure you schedule live sessions when your followers are most active.

  • Countdown sticker: Create anticipation for a product launch or an upcoming event with countdown stickers. Followers can tap and set the reminder for the countdown and get a notification once the countdown is over.

  • Poll it out: Learn about the likes and dislikes of your followers and find out what your audience expects from your brand using polls.

  • Quiz your community: The quiz sticker creates multiple-choice questions for your followers. Use this to gather feedback, test their knowledge about the brand or drop hints about upcoming product features.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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