11 Types Of Blogs (With Benefits Of Creating Blog Posts)

By Indeed Editorial Team

Published 16 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Businesses and individuals use different types of blog posts to promote their content. Each blog may follow a unique approach for delivering content. The type and quality of blog posts you create for yourself or a business impacts site traffic, brand recognition and sales conversions. In this article, we examine the different types of blog posts and how to optimise each of them.

What are blog posts?

Blog posts are informative text entries included on a website for a specific audience in a formal or informal style. A blog post often covers a specific topic or query and is educative in nature. As websites usually publish blogs in reverse chronological order, your most recent posts appear first or at the top of your web pages.

The content of the blog post may include text, photos, videos, interactive charts and infographics. Businesses can promote content using various types of blog posts, including how-to tutorials, infographics and personal stories. As more online consumers seek product information through alternative methods, businesses have adapted to using blogs.

Related: What Do Content Writers Do? (With Job Roles And Career Path)

Types of blogs

Here are some of the most common types of blog posts:

1. Lists

A list post is an article or snippet containing a list of items within the copy. Popularly known as listicles, they can provide an all-around view of a topic. List posts are highly informative and easy to read. These articles are also the most likely to go viral since they attract the attention of your audience and display your expertise using concise content.

Here are some tips to create effective list posts:

  • List out as many points as you can on the subject and select the main one.

  • Use a heading that your audience can relate to.

  • Include a call to action and bonus takeaways.

2. How-to guides

People search for methods to do a variety of things. Examples include dyeing your hair and baking a cake. How-to guides teach or remind people how to do a particular thing. They display your industry knowledge and place your brand as an industry leader within a particular domain. They are also known as method posts.

Some tips to help you optimise how-to guides are:

  • Display your knowledge in the procedure or process.

  • To help promote your persona and connect with the audience, write in the first or second person.

  • Make your content more engaging by adding videos.

3. Guest blogs

Guest blogging entails publishing your content on another website or having a guest writer compose a post for you. You get to publish content without having to develop it, and you get to engage with a new audience as the host. This provides your site with a fresh viewpoint while also assisting you in expanding your network.

A few tips for guest blogging are:

  • Provide content that is actionable.

  • Incorporate images in the blog post.

  • Include internal SEO links.

4. News and current events

People read news articles and current events because they are timely and they help readers stay updated about ongoing events. As a result, blogging about industry news or community activities can be beneficial. Your audience may see you as an expert in your industry, resulting in more user engagement.

Consider these tips when writing current events or news blog posts:

  • Make sure that the information you have collected is from credible sources.

  • Strive for personal feedback from users.

  • Periodically check to see if the current events relate to any of your products or services.

Related: 12 Types Of Journalism Jobs (With Salaries And Tips)

5. Personal stories

Posts on personal story blogs are based on the author's personal experiences. These posts allow you to connect with your audience on an emotional level, which may help you build brand trust. People with exceptional storytelling abilities can engage an audience on any subject.

Here are some tips for writing personal story blog posts:

  • Establish an emotional bond with honesty.

  • Educate and engage your audience with no additional self-promotion.

  • Write about how you overcame challenges.

6. Interviews

Interview posts are articles through which you can address a participant's opinion. They are beneficial when you do not have a lot of time to do research. Interview posts have a high sharing potential, which means such posts can generate a lot of traffic. Interviews can also add an expert's perspective to your post, making it sound more authoritative.

Here are a few tips for composing an interview post blog:

  • Compose a compelling headline.

  • Include images in your interview blog post.

  • Use section headers to help break up the text.

7. Checklists

Checklists are articles that list the items or tasks that users can complete to attain a certain objective. They are different from how-to articles as they do not include a full explanation. One example of a checklist is What to pack for a trip to the beach.

A checklist blog, like list articles, save the reader's time. They are downloadable and shareable reference points. While writing a checklist blog, make sure that your content is actionable and addresses a relevant issue. Some tips for composing a checklist post blog include:

  • Write more than 300 words as a best practice to convince search engines that your website is a credible source.

  • Include supporting graphics.

  • Add links to relevant internal pages.

8. Case studies

Case studies are articles that examine real-life instances of a topic. Because they are more factual than fictional, they are in high demand. Real-life experiences guide customer purchase decisions more than product descriptions and promises do. Case studies can aid in the growth of your website's credibility and sales. You can construct a case study of your product by collecting data from your consumers through email or other sources. A single research can spark a lot of interest and generate many new leads.

Some tips for composing a case study blog include:

  • Use accurate data to show the value of products or services.

  • Consider integrating multiple elements, such as an infographics to appeal to all types of learners.

  • Make sure your articles are easy to find by highlighting them on your website and sharing them through various means like social media and email.

9. Infographics

Infographic articles primarily focus on graphics such as drawings, pictures and charts, and use minimal text. They are highly engaging and shareable. They can help you increase website traffic and raise awareness for your products and services.

Here are some tips to help you maximise your use of infographics:

  • Identify your key message and concepts.

  • Provide actionable and factual information.

  • To enhance website traffic, embed hyperlinks in your infographics.

Related: Types Of Graphs And Charts

10. Reviews

Reviews are articles that evaluate a product or service to inform customers about it. They also assist clients in making well-informed purchases. Before purchasing a product or service, many people check for reviews. As a result, reviews improve the potential for high traffic to your website.

Some tips for writing effective review blogs include:

  • Include the product or service's features, benefits and drawbacks.

  • Get an influencer to do a review of the products.

  • Include product images or links to product images.

11. Comparisons

Comparison posts are review articles that compare two or more similar products or services. Because they focus on the key points, they are usually less detailed than reviews. Users can find comparison posts useful because these blogs can help them decide which product or service is ideal for their requirements and circumstances.

Here are a few tips to consider while composing a comparison post:

  • Organise your article with a structure that is easy to follow.

  • Integrate images of the products or the services you are comparing.

  • Include options for sharing.

What are the benefits of creating blog posts?

Publishing blog posts on a website can accomplish the following:

Boost search engine optimisation for the website content

Publishing blog posts regularly can help in improving search engine visibility. Search engines index fresh content and use it to match a keyword search in SEO. Keywords help customers find products, services and information that fit their requirements. You can give additional material relating to keywords in your business niche by blogging.

Strengthen relationships with potential and current users

Audience engagement is vital for online branding and marketing efforts. By satisfying their informational requirements, blog posts help you in connecting with existing and potential users. They can also show users that you want to assist them in making the best purchase decisions. Delivering high-quality content can help you in gaining trust and a steady online following. You can also get feedback from users in the comments section of your blog post.

Develop trust as an industry leader

Blog posts can help you gain user trust and position yourself as an industry leader. High-quality content can help in showcasing your expertise and providing value to the customer's experience. Consistent blogging over time can turn your company's website into a reference point for future enquiries, resulting in increased traffic and market growth.

Promote brand awareness

Your audience can have a better understanding of your brand's character, vision, standards and personality through your blog articles. Customers are more likely to connect with your brand if it has a personality which could lead to increased conversions. Blog posts can also maintain a comments section to enable a platform for customer engagement and sales growth.

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