Top 20 Careers in Marketing: Average Salary and Requirements

Marketing can be an exciting and enlivening career if you have the aptitude for it. To get started, research the various available career opportunities and shortlist the ones that might suit you. In this article, we review 20 careers in marketing and their salaries, primary duties, and requirements.

Related: A Comprehensive Guide To The Importance Of Marketing

20 Careers In Marketing

Careers in marketing field is extensive and has many focus areas that require different skillsets and marketing channels. Some examples of marketing careers include:

1. Customer care specialist

National average salary: ₹2,06,074 per year

Primary duties: Customer care specialists respond to customer concerns, queries and complaints about products, services and business policies. They write customer care reports and train call center employees.

Requirements: It is helpful to have a bachelor's degree in business administration or communication, and develop excellent communication, interpersonal and leadership skills.

2. Photo editor

National average salary: ₹2,11,607 per year

Primary duties: Photo editors maintain a visual assets portfolio based on photo needs for current and upcoming campaigns. They edit and position selected images into appealing layouts as per the branding guide. Many photo editors organise photoshoots themselves, assign projects to other photographers or purchase stock photographs.

Requirements: You are required to have a bachelor's degree in photography, art or design, an understanding of photographic techniques and styles and sound knowledge of photographic equipment and photo-editing software. It helps to have good communication, time management and organisation abilities.

3. Sales and marketing executive

National average salary: ₹2,33,748 per year

Primary duties: Sales and marketing executives develop marketing strategies, build customer relationships, monitor sales performance and write sales reports.

Requirements: A bachelor's degree in business, finance or communication might help. You are also required to have good customer service, management and negotiation skills.

Related: What Is the Difference Between Sales and Marketing?

4. Content writer

National average salary: ₹2,34,686 per year

Primary duties: Content writers create informative, engaging content related to a product, service or brand to inspire customer trust. They write blogs, articles, social media posts, website content, newsletters, ebooks, white papers, infographic copy and more.

Requirements: Along with a bachelor's or master's degree in literature, mass communication or journalism, you need good writing skills and a portfolio of professional writing samples to show to clients.

5. Graphic designer

National average salary:₹2,41,819 per year

Primary duties: Graphic designers create visual imagery essential to advertising. They design layouts, brand logos, advertising banners and other marketing art pieces for marketing campaigns.

Requirements: Together with a bachelor's degree, an associate's degree or a certification in graphic design, fine art or digital art, you need a strong design portfolio, good communication and interpersonal skills, and the ability to keep up with industry trends.

6. Sales representative

National average salary: ₹2,42,464 per year

Primary duties: Sales representatives liaise between businesses and customers. They inform customers about products and services, and provide market insights to businesses.

Requirements: It is important to have a bachelor's degree in business, advertising or marketing and excellent communication, and presentation skills.

Related: Top 25 Sales Skills (With Examples and Tips)

7. Relationship manager

National average salary: ₹2,52,655 per year

Primary duties: Relationship managers focus on strengthening relations with clients and customers. Along with creating plans to meet customer needs and quickly resolve customer issues, they help the sales team to devise better sales opportunities.

Requirements: The position requires strong communication, strategic thinking and interpersonal skills. You are required to understand customer needs, build and maintain relationships. Being self-motivated and well-organised is an asset.

8. Illustrator

National average salary: ₹2,57,225 per year

Primary duties: Illustrators brainstorm ideas and prepare rough sketches as per client specifications. They develop these into original hand-drawn or digital images for print or digital media to appeal to consumers.

Requirements: A bachelor's degree in fine art and a solid portfolio showing artistic and conceptual skills are necessary. You are required to be proficient in design and illustration software, have good communication skills and thrive under pressure.

9. Digital marketer

National average salary: ₹2,59,695 per year

Primary duties: Digital marketers plan digital campaigns to raise the online profile of a brand. They identify trends, implement creative strategies, manage SEO and SEM, monitor and measure campaign performances.

Requirements: Get a bachelor's or master's degree in marketing or advertising. Develop creative, analytical skills and knowledge of online marketing tools.

Related: What Is a Job Title and Why Is It Important?

10. Marketing analyst

National average salary: ₹2,72,370 per year

Primary duties: Marketing analysts plan marketing methods by scrutinising market conditions and sales trends. They create marketing reports about what consumers want that companies can use to promote in-demand products.

Requirements: Get a bachelor's degree in marketing, business or mathematics. Learn to create, collect and interpret marketing data. Develop logical thinking and organisational skills.

11. Copywriter

National average salary:: ₹3,00,931 per year

Primary duties: Copywriters create persuasive, promotional written content for advertising campaigns. The writing may appear in magazine and newspaper advertisements, radio and TV commercials, direct mail campaigns, flyers, posters, banners or billboards.

Requirements: A bachelor's degree in literature, mass communication, advertising or marketing is essential. You also need excellent verbal and written communication skills, time management skills, organisation skills and a portfolio of written advertising material.

12. Social media manager

National average salary: ₹3,01,910 per year;

Primary duties: Social media managers administer the social media accounts of their clients and plan their social media strategy to create public interest in their brand. They oversee the creation and posting of relevant social media content for maximum and positive online exposure.

Requirements: Earn a bachelor's degree in mass communication, public relations or marketing. Work on your creative and communication abilities, become familiar with different social media platforms and public relations techniques.

13. Marketing consultant

National average salary: ₹3,06,274 per year

Primary duties: Marketing consultants advise clients on implementing the best marketing strategies for their brand. They can also plan and oversee marketing campaigns.

Requirements: Along with a bachelor's degree in communication or marketing, you might benefit from sound strategic thinking, problem-solving and communication abilities. Knowledge of the content creation process may help.

14. Content strategist

National average salary: ₹3,52,921 per year

Primary duties: Content strategists develop content strategies to meet client business objectives and customer needs. They create editorial calendars, style guides and content posting plans.

Requirements: Get a bachelor's degree in literature, marketing, business or communication. It helps to have project management and design skills.

15. Affiliate marketing manager

National average salary: ₹3,76,568 per year

Primary duties: The job involves understanding customer needs, setting marketing goals and liaising with affiliates to drive sales.

Requirements: Along with a bachelor's degree in communication, advertising, marketing, data analysis or statistics, experience with e-commerce is essential.

Related: What Are Channels In Marketing? (Definition And 14 Examples)

16. Digital strategist

National average salary: ₹4,94,240 per year

Primary duties: Digital strategists research digital touchpoints influencing online consumer behaviour and create digital marketing campaigns based on these. They help to build and maintain a brand's online image and meet its marketing goals.

Requirements: Get a bachelor's degree in marketing or communication, develop proficiency in social media, design software and digital marketing tools.

17. Business development manager

National average salary: ₹4,94,300 per year

Primary duties: Business development managers identify business leads and acquire new clients. They also write business reports and marketing literature.

Requirements: Good communication, leadership and negotiation skills are essential, even knowledge of business practices and CRM may help.

18. Brand manager

National average salary: ₹6,54,470 per year

Primary duties: Brand managers develop brand strategies, promote brand growth and try to achieve brand business objectives.

Requirements: A bachelor's degree in business, marketing or psychology helps just like strong research skills and an understanding of consumer behaviour.

19. Creative director

National average salary: ₹8,18,377 per year

Primary duties: Creative directors supervise the content creation work for marketing campaigns. They liaise with clients and creative teams, plan campaign briefs as per client needs, current trends and strive to deliver the final project on time.

Requirements: A bachelor's degree or a master's degree in graphic design, mass communication or marketing can help. You are required to have excellent communication, interpersonal and leadership skills, also project management and time management skills.

20. Marketing director

National average salary: ₹9,61,104 per year

Primary duties: Marketing directors develop marketing plans and strategies and supervise the marketing department. Along with overseeing the budget, prioritising projects and assigning tasks, they liaise between clients and marketing teams, conduct market research and study market trends.

Requirements: A bachelor's degree or master's degree in marketing or business administration is necessary. Also, it helps to have excellent strategic thinking abilities, good communication skills and sound business acumen. Creativity is also important.

What Types Of Jobs Can You Get In Marketing?

You can get work based on your interests, capabilities, skills, educational qualifications and experience. Some roles may require to be on-site, while others may allow remote work. Before applying, compare the job requirements with your abilities.

Related: Discover Some Essential Skills For Marketing Consultants

Is Marketing A Good Career?

A career in marketing is good if you enjoy variety and challenges in work. It offers opportunities to be creative and work with the latest technologies. You can learn innovative marketing techniques and expand your marketing knowledge.

Related: Guide: How To Choose a Career

What Are The Highest Paying Marketing Jobs?

While salaries may vary, managers, directors, consultants and strategists often have the highest paying marketing jobs. These professionals assist companies in making informed, viable and profitable business decisions. They advise companies on scaling business operations, overcoming financial issues and tapping emerging markets.

Related: How To Make A Career Change To Marketing In 6 Steps

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.