How To Become A Freelance Digital Marketer: A Complete Guide

By Indeed Editorial Team

Published 2 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital marketing is a form of marketing that uses online channels to reach an audience. Working as a freelance digital marketer can be a satisfying and lucrative career for creative professionals who enjoy working in a fast-paced environment. By understanding the duties and responsibilities of a freelance digital marketer, you can decide if it is the right career for you. In this article, we learn about the skills and responsibilities of a digital marketer and find out how to become a freelance digital marketer.

How to become a freelance digital marketer

These are the steps to follow if you want to learn how to become a freelance digital marketer:

1. Develop the necessary skills

Freelance digital marketers build the necessary technical and soft skills using online digital marketing courses and training. They find solutions to their problems with no external assistance. Usually, clients want an expert freelance digital marketer for their business. To make clients feel confident, freelance digital marketers can develop the necessary skills with which they can stay ahead of the competition.

2. Take help from online resources

You can improve your digital marketing skills by taking help from different online resources. There are many digital marketing certifications that you can pursue. Freelance digital marketers can learn the latest technologies and tools by pursuing digital marketing courses. With these certifications and courses, you can build your skill set and take care of your training.

3. Build a digital marketing blog

Start building your portfolio as a digital marketer and get hands-on practice by starting a digital marketing blog. Personal blogs help try different SEO strategies, learn about basic web design and development, grow viewership and gather and interpret key digital marketing metrics. Publishing content on your digital marketing blog can help your clients to know about your digital marketing services. You can use blogs as part of your applications to demonstrate your ability to build reach online.

4. Take online courses

Taking online courses can be extremely useful for developing the digital marketing skills that clients want. You can find basic free courses or invest in a paid online class that explains important online marketing methodologies and gives you in-depth practice with top digital marketing tools. Some online courses come with an official certification that you can put on your portfolio to demonstrate your expertise in digital marketing.

5. Network with other freelance digital marketers

Connecting with other freelance digital marketers and professionals can be useful in expanding your professional network. You can exchange thoughts and experiences with similar professionals. Networking is also helpful in promoting your personal brand and getting referrals. You can integrate yourself into the freelance digital marketing community through these relationships and learn about opportunities firsthand from other freelance professionals.

Related: Top 7 Networking Skills (How To Develop and Highlight Them)

6. Develop your personal brand

Utilise the power of social networks to develop your personal brand. You can promote your personal brand on different social networks and other websites. Get content related to your freelance digital marketing services published on high-traffic websites. You can also create your personal pages on social networks and connect with other freelance professionals.

7. Find your area of interest

You can specialise in a particular area and start seeking out projects that allow you to grow those skills. If you prefer general digital marketing tasks, consider taking management and leadership courses to learn more about the strategic and conceptual side of digital marketing. You can specialise in different areas such as SEO, content marketing, email marketing, social media marketing and digital marketing.

8. Get clients and digital marketing projects

After developing the necessary skills and your personal brand, find freelance opportunities that are right for you. You can sign up on different freelancing websites to build your online presence. Many freelance digital marketers visit job posting sites to find suitable projects. Many companies outsource work to freelancers to save office space, onboarding and training costs. You can also reach out to companies hiring for freelance digital marketer positions.

Related: What Does Freelance Mean? Definition, Tips and Popular Jobs

What is a freelance digital marketer?

A freelance digital marketer is someone who assists different companies and clients in promoting their businesses and products with the help of digital devices and technology. They usually work from home and offer various digital marketing services to clients. Freelance digital marketers work independently and help businesses with different digital marketing related tasks. They have extensive knowledge of how social media, search engines, websites and online advertisements can generate sales leads, increase traffic to a business and build brand awareness.

Related: What is a Marketing Manager? Definition, Roles and Skills

What does a freelance digital marketer do?

Freelance digital marketers produce, manage and analyse web content as an advertising method. They offer a range of digital marketing services to clients. These are the tasks that freelance digital marketers perform:

  • building their personal website or portfolio

  • optimising client websites or blogs for SEO

  • planning email campaigns

  • developing digital marketing strategies to generate traffic

  • generating quality blog content

  • executing campaigns on social networks

  • developing and approving marketing copy

  • managing social media of the company

  • managing ad campaigns and increasing presence on Google

  • running analytics report

  • establishing goals and performance indicators

  • planning email marketing campaigns

Skills for a freelance digital marketer

Freelance digital marketers require an assortment of both technical and soft skills. Here are these necessary skills:

Technical skills

Freelance digital marketers are familiar with the software and online platforms used in their daily set of tasks. Some technical skills include using SEO and SEM skills to target audiences through search engine rankings. Freelance digital marketers analyse marketing campaigns and track traffic on client websites. They know how to perform data analysis and increase sales and conversions.

Content marketing skills

Freelance digital marketers perform written and audiovisual content to attract audiences to the client's website. This helps them to build an online presence. You can use your content marketing skills to reach the target audience through blog posts, video content and podcasts.

Time management skills

Freelance digital marketers can manage their schedules by using their time wisely. They perform many time-sensitive tasks such as meeting deadlines, replying to emails and handling invoices. Managing time effectively can streamline their workflow and reduce confusion.

Negotiation skills

Clients may connect with a lot of other freelancers for a single project. Freelance digital marketers can offer them competitive rates for the amount of work involved. You can have a look at the market and know what other freelance professionals are charging for similar services.

Communication skills

Freelance digital marketers require strong and professional communication skills. They use active listening, verbal and written communication skills for generating content and reports. Clients prefer freelance digital marketers who can express their ideas clearly.

Related: Communication Skills: Definitions and Examples

Digital marketing specialisations

Digital marketing is a large field that encompasses many different positions for specific duties. Here are some of the common categories of digital marketing:

  • content marketing

  • search engine optimisation (SEO)

  • email marketing

  • social media marketing (SEM)

  • digital analytics

  • e-commerce

  • public relations

  • graphic designing

  • pay-per-click advertising (PPC)

Average salary of a freelance digital marketer

Typically, freelance digital marketers are paid by the hour or by the project. The average base salary of any freelancer can vary based on their experience, the project they work on and the client's budget. The average salary of a full-time digital marketer is ₹18,949 per month. The actual responsibilities of a freelance digital marketer can vary based on their clients. This is why freelance digital marketers have the opportunity to earn much higher salaries in some projects.

Freelance digital marketing FAQs

Here are some frequently asked questions about freelance digital marketing:

Where can I find the best freelance digital marketing jobs?

You can find many freelance digital marketing job postings on different freelancing websites. Many freelance digital marketers grow their online presence on different social networks. This helps them attract clients and get digital marketing projects.

What are the best tools for a digital marketer?

The tools used in digital marketing depend on the requirements of a project. Popular tools used by a digital marketer include WordPress, Google Analytics, Canva and SEO tools such as Ahrefs and Shopify. These tools help them generate sales and conversions.

How do I set my freelance digital marketing rates?

Freelance digital marketers charge based on their skills and experience. You can find out what other professionals are charging and set your hourly or fixed rate. After gaining more experience, you may earn more in the future.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

Please note that none of the companies mentioned in this article are affiliated with Indeed.

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