Digital Marketing Job Description (With Job Examples)

By Indeed Editorial Team

Published 1 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Digital marketing is an important and fast-growing promotional field that excels at enhancing brand awareness, generating leads and converting passive audiences to active customers. The different digital marketing techniques have led to the creation of a wide range of digital marketing jobs. By understanding the various digital marketing roles and their requirements, you can make an informed decision about the kind of marketing work you would like to do. In this article, we answer what is a digital marketing job description, share experience requirements and learn about the different types of digital marketing jobs.

What is a digital marketing job description?

A digital marketing job description can give you a clear outline of what the employer expects from you in a digital marketing role. The main focus of digital marketing is on handling digital communications across a range of digital platforms. There are different techniques for connecting and communicating with existing and new customers via websites, email, newsletters, social media, mobile applications and search engines. Most of these marketing avenues allow you to use key performance indicators (KPIs) to measure marketing campaign performances and track specific metrics to determine their level of success.

Related: 40 Digital Marketing Interview Questions And Example Answers

Digital marketer roles and responsibilities

While digital marketers in various industries can have different specific roles, some of the similar roles and responsibilities are as follows:

  • Create digital marketing campaigns.

  • Ensure consistency in the brand messaging.

  • Work with the sales team to coordinate marketing campaigns.

  • Prepare emails and newsletters to send to current customers.

  • Launch promotional offers and events to attract new customers.

  • Optimise the business website to increase online traffic.

  • Follow best practices for social media marketing on different platforms.

  • Conduct regular audits for social media and website marketing performance.

  • Maintain and monitor online listings across various e-commerce platforms.

  • Track marketing metrics and analyze digital data to measure marketing success.

Digital marketing skills and qualifications

Many job roles in digital marketing require candidates to have advanced marketing skills and qualifications. The digital marketing job description may list a four-year bachelor's degree for entry-level positions. Your degree can be in marketing, finance, commerce, economics or business administration. It may be essential to have at least two years of digital marketing work experience for mid-level positions. A relevant master's degree may be necessary for senior digital marketing roles. Along with the right educational qualifications, digital marketers can benefit from knowing how to use image and video editing software, content management systems, social media platforms and marketing software.

Related: Top 20 Marketing Skills To Include On Your Resume

Digital marketing experience requirements

A digital marketing profile description may generally list the following experience requirements:

  • excellent writing skills and verbal communication abilities

  • attention to detail and ability to multitask and manage multiple projects

  • strong analytical thinking and problem-solving abilities

  • capable of identifying, attracting and engaging target audiences

  • up-to-date knowledge of digital marketing trends and developments

  • creative in devising informative, engaging and motivational digital campaigns

  • proven marketing experience on different digital platforms

  • experience with leading and managing social media marketing campaigns

  • knowledge of email, newsletters, push notification and display advertising campaigns

  • ability to use SEO, SEM and marketing databases for promotional purposes

  • understanding of landing pages optimisation, user funnels and A/B testing

  • proficiency in using website analytics tools, ad serving tools and marketing software

  • basic programming experience in HTML, CSS, and JavaScript

Related: Top 20 Careers in Marketing: Average Salary and Requirements

Frequently asked interview questions about digital marketing

After sending a well-written cover letter and resume to apply for one or more digital marketing roles, you may receive interview calls. Prepare ahead by compiling a list of frequently asked digital marketing interview questions and practise answering those. Here are a few for your review:

How do you select the right ad copy or media for a digital marketing campaign?

The interviewer may ask this question to find out if you have a specific method for coming up with a suitable ad copy or media for a digital marketing campaign. You can explain some of the marketing factors you consider in your planning.

Example: "To select the right ad copy or media for a digital marketing campaign, it is essential to consider the type of product, its specific market, the budget and the advertising objectives. I also consider the coverage possible with a particular media and the type of audience it can reach. Additionally, I consider if the ad copy can convey a lasting message and if the media is flexible to make changes when necessary. "

What is the best way to grow my email list?

Email is one the cheapest and most effective ways of digital marketing, so you may get this question during an interview. You can mention some of the methods you have used that were successful in growing your email list.

Example: "It is essential to have unique content to send to your subscribers and to encourage new subscribers. It is a good idea to segment your audience and create specific content to interest each segment. That can increase the incidences of people clicking and reading the email. Additionally, you can ask your subscribers to share the email with family, friends and acquaintances to disseminate it further. You can also provide lead generation offers like free ebooks or additional bonus content."

How many digital marketing strategies can you use?

Interviewers often ask this question to test your understanding of marketing strategies. You can list some of the ones you have used.

Example: "The digital strategies you can use in your marketing campaigns are search engine optimisation, email marketing, social media marketing, mobile marketing, pay-per-click and marketing analytics."

What is the best social media platform to use?

Social media marketing is very important in digital marketing, so expect this question during a marketing job interview. You can mention the social media platforms you use and your reasons for using them.

Example: "The best social media platform is the one that can give your business maximum exposure. Generally, you want to be on a social media platform where your target audience is most likely to congregate. That is the best way to get their attention. You also want to know when they are active on social media and post during those hours to get noticed. Additionally, you want to know what they like and what they find interesting and use that information to craft posts they find compelling to read."

Is it necessary to have a business blog?

You may get this question in a digital marketing job interview to find out how much you know about using different promotional strategies. You can explain why maintaining a blog might be a sensible idea for most businesses.

Example: "A business blog can be a valuable marketing tool for most businesses. It can serve as a place to give readers the latest company updates and information about upcoming products and services. You can publish useful and evergreen content on the blog to attract readers and get the attention of search engines. A regularly updated and informative blog that gets a lot of web traffic can increase your search engine visibility and get you more customers."

Digital marketing roles

When looking for work in the digital marketing field, you may come across the following job roles in digital marketing :

1. Social media coordinator

National average salary: ₹2,29,886 per year

Job description: a social media coordinator conducts audience research, monitors current trends and creates engaging social media posts to sustain the interest of their readers. They implement digital marketing strategies to build and maintain a strong online presence for the company. They monitor social media metrics and make changes in the marketing strategies to gain more followers and increase customer engagement. As part of their work duties, they coordinate the promotional efforts with other marketing professionals.

Related: What Is A Social Media Manager? Skills And Qualifications

2. PPC specialist

National average salary: ₹3,48,257 per year

Job description: PPC refers to pay-per-click online advertising, where advertisers put up advertisements and pay a small fee every time a user clicks on one of these advertisements. A PPC specialist plans, manages and optimises the company's PPC advertising campaigns across different digital channels. They monitor trends and customer preferences and make marketing decisions based on the data they gather. They produce detailed reports of the PPC campaigns, analyse them and find ways to improve the marketing.

3. Brand manager

National average salary: ₹6,46,741 per year

Job description: brand managers create marketing campaigns and strategies to promote specific brands in specific target markets. They take care to maintain consistency in the brand messaging and the integrity of the brand in all their marketing initiatives. Their role involves conducting consumer and market research and developing a brand strategy to improve the brand position in the market. They also lead a marketing team in the promotional efforts and measure and report campaign success.

Salary figures reflect data listed on Indeed Salaries at the time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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