What Are Fashion Stylist Responsibilities? (With Examples)

By Indeed Editorial Team

Published 28 September 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

If you enjoy being creative and staying updated on the latest trends, you can consider a career in fashion. There are a variety of roles you can pursue in the fashion industry that allow you to use your interpersonal skills and creativity, including the role of a fashion stylist. Understanding what this role involves can help you determine whether it aligns with your goals and interests. In this article, we explore the meaning of fashion stylist responsibilities, provide a list of them and answer frequently asked questions related to this role.

What Are Fashion Stylist Responsibilities?

Fashion stylist responsibilities are the tasks these professionals handle to evaluate and forecast trends and dress clients accordingly. They may use a variety of hard and soft skills to perform these job duties, including attention to detail, creativity, visual composition and time management. For example, this role may require professionals to meet strict deadlines and create unique fashion looks, making creativity and time management both essential skills.

A fashion stylist's tasks may depend on the clients they are assisting, and whether their employer is in retail and sales or media and public relations. As they are able to work in a variety of industries, their job duties can vary significantly.

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Fashion Stylist Responsibilities

Here is a list of responsibilities fashion stylists handle as a part of their role:

Communicating with clients about their requests and preferences

Fashion stylists may rely on their keen verbal and written communication skills to correspond with clients and identify their requests and preferences. This can help them gain a better understanding of their client's style or the media appearance, such as a film or television show, that their clients are attending. It's important for a stylist to review the image their client wants to portray to help them achieve a particular fashion look and represent themselves authentically.

Related: Communication Skills: Definitions And Examples

Studying and identifying trends

To stay up-to-date with the latest styles, these professionals may spend a significant amount of time researching and identifying emerging or existing trends. This can help them provide clients with suggestions and information on current pieces and outfits that celebrities, social media influencers and other well-known people wear. Clients may use this to identify the looks they want to achieve. Then, the stylist can use those details to create outfits that align with specific trends.

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Reviewing textiles and fabrics

Clients may have preferences regarding the textiles and fabrics of the clothing they wear, so it is important for a stylist to review the materials in the items they select and ensure they align with an individual's requirements. For example, clothing items can be made out of a variety of natural and synthetic materials, and a client may have a skin allergy to a particular resource made to use many clothing items. It is essential for this client's stylist to avoid this material to ensure the clothing is comfortable and does not cause the individual to have an allergic reaction.

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Assisting clients before a media appearance or other event

Some individuals or companies may hire a stylist to select outfits and accessories for individuals before they appear for a media appearance, such as an award show or an important event like a job interview. It is important for the stylist to not only understand the individual's personal style and preferences, but also review the dress code or theme of the event. This can help them ensure that they dress their client appropriately while still considering their unique clothing taste or preferences in fit and fabric.

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Making sample outfits for clients

Fashion stylists may use their creativity and visual composition skills to create a variety of sample outfits for one client, providing them with several options for what they can wear. It is important for stylists to have an in-depth understanding of patterns, textiles and clothing fits to provide a diverse selection of looks for their clients. As individuals may hire a stylist to redo their entire closet or wardrobe, creating an array of sample outfits is an important responsibility for these professionals.

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Managing a styling team

Depending on the client, fashion stylists may collaborate with or oversee a team of beauty professionals, including makeup artists and hairstylists. They may lead or direct the team to ensure everyone works together to create a cohesive look for a client. For example, if they're preparing an individual for an upcoming event, it's essential for the makeup artists and fashion stylist to create looks that complement each other.

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Creating content about the latest trends

Fashion stylists may create social media content for a particular brand to show clients how to wear and style particular items or discuss upcoming trends for the seasons. Publicists may also hire them to create written content for an online fashion blog or magazine about the latest styles. Fashion stylists can use their in-depth industry knowledge and understanding of how to style specific pieces to keep shoppers informed and entertained.

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FAQs About Being A Fashion Stylist

Here's a list of frequently asked questions about the tasks fashion stylists handle and their role overall:

What types of roles can a fashion stylist have?

With their training and experience, there are a variety of roles fashion stylists can pursue, including:

  • Assistant fashion stylist: Professionals who are new to the field may gain relevant industry experience in an entry level position and become assistant fashion stylists. This role can allow them to gain a better understanding of what fashion styling is and the unique responsibilities and tasks involved.

  • Commercial stylist: A commercial stylist typically contributes to marketing campaigns and advertising initiatives by using their expertise to sell clothing items and accessories. They may perform these tasks for a variety of retailers or clothing brands, and help create content for social media pages, websites, advertisements and runway shows.

  • Personal stylist: Individuals may hire a personal stylist to help them create outfits for everyday wear, including professional and practical attire. Personal stylists typically help their clients develop their individual style, identify their preferences, shop for particular items and review the existing pieces in their closet.

  • Editorial stylist: An editorial stylist creates outfits and looks for models before a magazine or advertisement photo shoot. They may focus less on the practicality and comfort of the styles they create, and instead, try to develop a unique or thought-provoking look that encourages viewers to engage with a particular brand or publication.

  • Fashion merchandiser: A fashion merchandiser uses their knowledge and expertise to identify or forecast trends and help their employer coordinate merchandise planning and purchases accordingly. They help a clothing company determine what items to sell and feature in a retail space based on what customers are already interested in or may buy in the future.

Related: What Is A Merchandiser? Skills, Qualifications And Types Of Job Roles

What credentials do fashion stylists require?

To become a fashion stylist, it's important to possess a variety of role-specific qualifications, including a relevant undergraduate or postgraduate degree in the design field. Depending on the role, an employer may also require candidates to have professional experience, such as an internship in the fashion industry or an entry-level position. Employers may also look for individuals who possess certain hard or soft skills related to fashion styling, such as attention to detail, verbal communication and innovative thinking,

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In what employment sectors can fashion stylists work?

The importance of fashion stretches across several industries, which can make it easy for professionals to find a position in a variety of fields. This means fashion stylists may find employment in an array of sectors, including:

  • Fashion houses

  • Social media content creation and marketing

  • Fashion magazines

  • Event management and organisation

  • Clothing brands

  • Fashion blogs and websites


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