How To Become An Event Manager: A Step-by-Step Guide

By Indeed Editorial Team

Published 4 May 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Event managers are the professionals who coordinate and develop the functions or occasions such as conferences, concerts, shows and other public gatherings. From overseeing logistics and managing budget and risk, event managers are responsible for different activities. If you want to become an event manager then learning some essential skills and tips can be helpful to you. In this article, we learn how to become an event manager and review some essential event management skills.

How to become an event manager

Here are some steps that can help you understand how to become an event manager:

1. Complete your education

Many colleges and universities offer event management courses at the undergraduate level. After completing 12th, candidates can pursue a bachelor's degree relevant to the field of event management. Some event management companies hire candidates with postgraduate degrees in event management courses. Pursuing a postgraduate degree in event management can help you increase your chances of getting the job.

Candidates can pursue an MBA or PG diploma in event management. These courses are for two years with a mandatory internship. There are some colleges that only allow admission to candidates on the basis of marks secured in entrance tests. Some popular entrance tests through which candidates can get admission into event management courses are CAT, MAT, XAT and GMAT.

Read more: A Complete Guide To An Event Management Career (With Jobs)

2. Gain essential skills and certifications

Event management is an industry that involves professionals stretching their limits and skills at any given stage. There are certain skills that can help event managers to become successful at what they do. Once you specialise in what kind of job you want in event management, start developing skills relevant to the role. Focus on improving your organisation, communication and networking skills.

Event managers can also gain the following professional certifications:

  • Certified special events professional

  • Certificate in event management

  • Certified meeting professional

  • Advanced hybrid event program design and strategy

  • Event crisis communications certificate program

3. Gain experience

Use the knowledge and skills you learn during the courses by participating in the events happening near you. Get involved in internships at event planning companies or try managing an event on your own. Volunteering for certain activities at schools or colleges can be helpful in gaining practical knowledge about event management.

There can be a lot of opportunities for aspiring event managers to gain some relevant experience in concerts, comedy shows, sports events or festivals. Many companies organise their company meetings where you can get involved and observe how things work. Here are some events that an event manager can coordinate:

  • Parties

  • Corporate gatherings

  • Fashion shows

  • Weddings

  • Fundraisers

  • Fairs

  • Festivals

  • Conferences

  • Trade shows

  • Auctions

  • Tournaments

  • Concerts

Read more: What Is An Event Planner? (With Duties, Salary And Skills)

4. Create your portfolio

A portfolio can be a great way to showcase your skills and achievements in the event management industry. Whether you are searching for a job or clients, a portfolio can be helpful in both cases. A great event management portfolio may include the presentation of successful events. You can also include photos, testimonials, press clippings and brochures of the event.

Highlight your skills in a separate block and showcase how you handle the challenges related to deadlines and budgeting. Give examples that tell about your financial management skills as event managers also work with a strict budget. Include the certifications and degrees relevant to this job role.

Skills to become an event manager

Event management is a creative field that requires professionals to have the necessary skills. Here are some essential skills to become an event manager:

Organisational skills

Event managers often rely on a plan and work towards achieving the objectives of an event. Organisational skills help them to keep their team informed about the guidelines and maintain the overall budgeting and cost of each phase. Planning a well-organised event may require great organisational skills to focus on all the aspects of the plan right from the beginning to the closing of the event.

Communication skills

Communication skills allow event managers to build relationships with clients in a very short time. Work on your speaking and active listening skills. Effective communication can be helpful in understanding the requirements of clients and explaining to them the planning and budgeting of an event. Interacting with executives, event attendees, sponsors, vendors and other professionals related to the event requires good communication skills.

Networking skills

Event management and planning may depend on networking as it involves various professionals working together. Event managers may require great networking skills to build a network of appropriate vendors, photographers, light crew, videographers and other professionals for an event. Networking skills can help the entire event management crew to work in the same direction to make the event successful.

Read more: Top 10 Management Challenges And How To Overcome Them

Problem-solving skills

Event managers with great problem-solving skills know how to keep themselves calm in unfavourable situations. It allows them to find effective solutions and analyse the risks associated with them. You can improve your problem-solving skills by gaining experience and getting involved in event management and planning. With problem-solving skills, event managers can find the areas of improvement and create backup plans for them.

Negotiating and budgeting skills

Many event managers are good at negotiating and budgeting. A career as an event manager may require negotiating with the vendors and clients or sponsors to get the best possible deal. Effective negotiation is an art that requires excellent communication skills, confidence and a good understanding of the industry. Learn budgeting the entire event management process. It may require tracking the speed of the processes and forecasting along with keeping control over the expenses.

Multitasking skills

Event management may require dealing with multiple tasks at the same time as there are several things that work simultaneously. Having an efficient and supportive team can help in reducing the burden. Understand the potential of your team members and delegate tasks accordingly. Multitasking skills help event managers to perform multiple steps involved in event management at a fast pace.

Read more: What Is The Best Job In The World? 15 Career Options

Creative skills

Event management is more than preparing a to-do list or a plan. It may require a certain level of creativity to bring a client's vision into the real world. Some events may involve less creative plans. Event managers can read social media blogs and learn creative ways to manage an event. It can provide an idea about the things they can add to the event management theme and make it look unique. Event managers can also get updates on the latest trends in the industry.

Read more: A Complete Guide On How To Think Logically For Any Occasion

What does an event manager do?

An event manager can work individually or within a company. They manage events to enhance the image and client base of the company. Event managers have certain skill sets that allow them to take care of the event in a much more efficient way. They support business relationships by planning the event as per the company's objectives. Their job includes monitoring every step during the event and resolving arising issues. After gaining some experience, event managers can also start their own consultancy firms and pitch to bigger clients.

Here are some day-to-day job duties of an event manager:

  • finding appropriate venues depending on the expectations of their clients

  • collaborating with different professionals from vendors to event producers

  • supervising every aspect of an event

  • managing the budgeting and cost of an event

  • performing regular venue inspections

  • generating brand awareness and helping businesses grow through events

  • handling logistics work and overseeing the use of resources

  • checking various locations for an event

What is the average salary of an event manager?

The average salary of an event manager is ₹20,164 per month. This salary may vary depending on several factors including the type and size of the organisation. In different geographical locations, event managers can have different salaries. For example, the average of an event manager is ₹38,044 per month in Pune, Maharashtra while in New Delhi, it is ₹19,440 per month. The average salary of an event manager also depends on their skills and experience level. Event managers can develop their skills and gain certifications to negotiate for higher pay.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

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