Marketer Job Description: Skills and Responsibilities

Updated 18 March 2023

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Marketers develop marketing strategies for advertising and promoting the products for the success of the organisation. They play an important role in selling the products or services of a company. Understanding the skills and responsibilities of this role can help you decide whether this is a suitable career choice. In this article, we explain essential skills for a marketer job description, learn about their responsibilities, salaries and the steps to become a marketer.

Essential skills for marketer job description

Here are some important skills for a marketer job description:

Communication skills

A marketer continuously communicates the product's features and the policies of the company with customers. With strong communication skills, marketers are able to send a company's message to its target audience. The job role of marketers requires them to effectively communicate with their coworkers. Marketers use their written and presentation skills to produce and publish content on several platforms.

Research skills

Marketers use their research skills to find all the ideas to develop marketing strategies. With research skills, they get a deeper understanding of the market and their competitors. Research skills help marketers understand what customers want and develop marketing strategies accordingly. They learn about the needs and priorities of customers. If necessary, marketers implement the right changes to the products or the strategies so that the products perfectly fit into the customer's demand.

Problem-solving skills

Problem-solving is an essential skill for marketers as it helps them perform well while working on complex projects. A marketer with effective problem-solving skills identifies the problem and finds effective solutions for it. Problem-solving skills help marketers brainstorm all the possible solutions to handle the obstacles to marketing plans.

Analytical skills

Analysing information and data helps marketers understand the budget of the product. They gather and interpret data to manufacture and develop product advertising campaigns. Analytical skills also help marketers understand various reporting software and the amount of revenue they generate from each client. With analytical skills, marketers can interpret the success of marketing campaigns and make necessary changes to enhance the results.

Social media management

Marketers use different social media platforms to promote their products and services. Many employers prefer hiring candidates who know how to effectively use social media for marketing products. Social media management skills allow marketers to connect with potential customers. To develop social media management skills, you can learn to craft engaging content and the fundamentals of digital marketing.

Storytelling

Storytelling is an important skill for marketers as they speak on behalf of the companies that employ them. Marketers use their storytelling skills to impress customers and influence them to take an interest in their products. While interviewing customers, marketers try to understand their challenges and frustrations. Marketers use their storytelling skills and convey how their products or services can solve those issues. Usually, customers remember any information better when they hear it in the form of a story.

SEO skills

Getting your product visible to the audience is one of the most important duties that marketers perform. Understanding basic SEO skills and the search engine algorithm may increase your chances of getting hired as a marketer. Marketing the content on different online platforms is the best way to attract potential customers. SEO skills help marketers to improve the website's ranking on search engines. Candidates can also earn a certification in search engine optimisation and add it to their portfolio.

What does a marketer do?

Here are the key responsibilities of a marketer:

develop marketing strategies that align with the goals of the organisation
boost the presence of organisation by both organic and paid formulas
team with other departments to perform seamless and effective campaigns
analyse data and reports to improve the results of campaigns
research the customer acquisition and create marketing goals for lead generation
conduct market research on the products of competitors
perform market research to identify the demands of the target audience
develop content such as blogs and infographics for different social media platforms
communicate with different customers such as leads and prospects
manage the budgets of campaigns and advertisements
monitor the visibility and profitability of products
collaborate with development and sales teams to plan marketing campaigns

How to become a marketer

Here are the essential steps to become a marketer:

1. Earn a bachelor's degree

Earning a bachelor's degree is the first step in becoming a marketer. During a bachelor's degree course, candidates can get theoretical knowledge of data analysis and content management. Many employers prefer hiring candidates with at least a bachelor's degree. Some of the popular courses to become a marketer are Bachelor's in Commerce (B.Com), Bachelor of Business Administration (BBA) and Bachelor of Business Management (BBM). You may get admission to these courses through an entrance examination or on merit. Along with pursuing a degree in marketing, you can also develop essential skills to become a good marketer.

2. Gain a marketing certification

Gaining a professional marketing certification can help you stand out from others. Although gaining certifications is optional, it can enhance your resume. Certifications can also allow marketers to enhance their marketing skills and get more in-depth knowledge about different aspects of marketing. You may go for a basic certification or for certifications in marketing tools and in speciality marketing areas such as search engine optimisation or content marketing.

3. Earn a master's degree

Earning a master's degree in marketing can help you gain more knowledge about finance, customers and corporate responsibilities. Candidates can pursue a master's in business administration (MBA) which is a two-year course in marketing. You can also take admission in a two-year post-graduate diploma in management (PGDM). Candidates are eligible to take admission in the master's program after qualifying in the relevant entrance examinations, such as CAT, GMAT or XAT.

4. Gain experience

Attending internships is the best way for a fresher marketing professional to gain relevant experience in this field. During internships, the candidates assist the department of marketing in the advertisement and promotion of the products. Candidates can find many opportunities, like social media internships, advertising internships, brand designing internships and product marketing internships. Joining internships can help you understand how things work in marketing.

The average salary of a marketer

The average salary of a marketer is ₹18,734 per month. Marketers may work as full-time employees in an organisation. Many marketers also work as freelancers for different clients. The salary of a marketer may vary depending on their skills and the size of the company. For example, marketers at Renovision Automation Services Pvt. Ltd can earn an average of ₹13,85,929 per year while marketers at Vestige Marketing Pvt. Ltd can earn an average of ₹29,720 per month.

The job location of marketers can also change their average salary. For example, the marketers in Bengaluru, Karnataka can earn an average of ₹43,887 per month. Marketers have an average salary of ₹18,612 per month in Kolkata, West Bengal.

Related job roles in marketing

Here are some related job roles in marketing with duties and salaries:

1. Marketing executive

National average salary: ₹16,667 per month

Primary duties: Marketing executives work under the direction of marketing managers. They write and edit copy for social media advertising, research data to target the audience and develop marketing campaigns. Marketing executives understand the market trends and use data to increase engagement and other analytics.

2. Marketing manager

National average salary: ₹24,770 per month

Primary duties: Marketing managers oversee the marketing department staff and manage the marketing budgets. They also implement advertising and promotional campaigns to increase brand awareness, build revenue and convert more prospects into leads for the sales team. Marketing managers regularly review common industry trends and incorporate these into upcoming campaigns.

3. Marketing coordinator

National average salary: ₹17,073 per month

Primary duties: The primary duty of a marketing coordinator is to support the marketing department by organising and scheduling different tasks. They coordinate day-to-day activities in the organisation. Marketing coordinators also provide progress or clarification to clients about the ongoing project. They also monitor the social media accounts of the organisation.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

Please note that none of the companies mentioned in this article are affiliated with Indeed