10 Marketing Job Profiles After An MBA (With Salaries)

Updated 25 July 2023

Marketing is a popular specialisation choice for people pursuing a Master of Business Administration (MBA) degree. An MBA in marketing can help you learn digital marketing, public relations, media management, business development and market research. Knowing about the different job options available with this specialisation can help you make an informed career decision. In this article, we share a list of 10 marketing job profiles after an MBA, along with their salary information and duties.

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation, and a candidate's experience, academic background and location.

10 Marketing Job Profiles After An MBA

Here is a list of 10 marketing job profiles after an MBA that you might consider pursuing if you are interested in the industry:

1. Marketing Executive

National average salary: ₹2,57,038 per year

Primary duties: A marketing executive is responsible for planning, developing and executing marketing campaigns for a company or its clients. Their responsibilities typically include performing market research, developing marketing strategies, overseeing budgets, conducting customer surveys, coordinating events and finding suitable vendors or contractors. These executives also build business relationships with customers, partners or media outlets. Marketing executives usually work closely with sales personnel and customer relationship managers to create customised marketing strategies for maximum engagement. They are central to the implementation of a company's marketing function and require strong communication, creativity, organisation and time management skills.

2. Market Researcher

National average salary: ₹2,66,736 per year

Primary duties: Market researchers collect data about customers to analyse it. They also track market changes to help businesses make better decisions. They use research methods like surveys and focus group discussions, then analyse this data to gain insights into customer preferences. They also observe competitor businesses to identify emerging opportunities and threats. Based on the findings, market researchers provide recommendations to clients or senior leaders in product development, marketing and sales functions. Market researchers help businesses understand their customers, make data-based decisions, develop user-friendly products and stay competitive.

3. Marketing Coordinator

National average salary: ₹2,68,898 per year

Primary duties: A marketing coordinator is responsible for supporting the day-to-day operations of a company's marketing department. They work closely with other marketing team members to ensure the smooth execution of marketing initiatives. The duties of a marketing coordinator include assisting with market research, managing projects and creating schedules. Their responsibilities also generally include creating marketing materials, organising events, designing promotional content, tracking the impact of campaigns, creating reports and giving recommendations to the company's senior leadership. Marketing coordinators require in-depth knowledge of communication strategies, along with critical soft skills like time management, organisation and problem-solving.

4. Business Development Executive

National average salary: ₹3,05,028 per year

Primary duties: A business development executive pursues new business opportunities for a company. They expand the customer base and increase the revenue of a business by identifying new markets and developing new product lines. The duties of these executives include conducting market research, building relationships with potential clients, negotiating deals and finding new marketing ideas to increase revenue. Marketing business development executives support the company's growth by identifying business potential and engaging the company's target audience through marketing initiatives. They also implement sales strategies and collaborate with other departments to ensure that marketing programmes align with overall business goals.

5. Public Relations Officer

National average salary: ₹3,11,258 per year

Primary duties: A public relations (PR) officer maintains a positive public image of a company by managing its coverage in traditional news media outlets. They develop media communication strategies, write press release statements, handle media enquiries, pitch stories, conduct leadership interviews and coordinate events. They also usually work closely with the marketing department to ensure content and event coordination. Their primary duties are to garner media stories for the brand, maintain a positive company reputation, enhance brand visibility and manage any crises effectively. They require unique skills like media relationship management, crisis communication, networking and event planning.

6. Social Media Strategist

National average salary: ₹3,66,819 per year

Primary duties: Social media strategists ideate, create and implement a company's social media operations. They use different social media platforms to engage customers, build brand awareness and increase sales. A social media strategist's responsibilities generally include creating content calendars, monitoring social mentions, maintaining social media accounts, conducting audience research and tracking analytics. They typically collaborate with designers, copywriters or editors to produce social media content relevant to the target audience. Social media strategists also help the marketing team increase brand loyalty and brand recall value by ensuring uniformity of the marketing message across different platforms.

7. Digital Marketing Strategist

National average salary: ₹4,53,899 per year

Primary duties: A digital marketing strategist plans digital marketing campaigns and executes them across different channels, such as search engines, social media or email. They use data analytics to understand consumer behaviour and design personalised campaigns. The typical duties of a digital marketing strategist include implementing search engine optimisation marketing, running pay-per-click advertisement campaigns and designing email marketing campaigns. They work with content creators to create a cohesive and customised programme for maximum engagement. Besides strong marketing skills, these strategists also require excellent organisation, analytical, digital and reporting abilities.

8. Content Marketer

National average salary: ₹5,01,186 per year

Primary duties: A content marketer creates valuable, relevant and engaging content to attract an audience to encourage profitable customer action. They work with other departments to understand the target audience and create content that meets their interests. Their duties include conducting audience research and creating blog posts, videos, infographics or other forms of content. They also promote this content through social media or email marketing campaigns and measure the success of initiatives through analytics. In most firms, they use content to establish thought leadership, build brand awareness and increase customer engagement to support the company's overall digital marketing efforts.

9. Media Planner

National average salary: ₹5,93,983 per year

Primary duties: A media planner prepares and implements media strategies as per company values, guidelines and business goals. They aim to understand the target audience and determine the best media channels or strategies to reach company objectives. Their duties include conducting market research, analysing audience viewership data, setting up media interactions, negotiating rates with advertising outlets and tracking campaign results. They also track the latest trends to leverage new forms of content. Media planners also generally work with public relations officers to utilise their budget effectively. This role also requires strong collaboration, interpersonal and time management abilities.

10. Brand Manager

National average salary: ₹7,38,589 per year

Primary duties: A brand manager oversees the development, improvement and promotion of a particular brand or product. They maintain and grow brand recognition, which can help to increase sales by creating strong relationships with clients or consumers. A brand manager's duties usually include market research, data analysis, product development, advertising, promotional campaigns and budget management. They also work closely with other departments, such as sales, to ensure the brand identity and voice stays consistent across all platforms. A brand manager's goal is to help ensure that the brand they handle effectively engages the target audience.