Top 10 Marketing Positions (With Salaries And Job Duties)
By Indeed Editorial Team
Published 1 November 2021
The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.
Marketing professionals are responsible for promoting businesses and their products locally, nationally and globally to enable companies to sell their goods and services in different markets. The marketing function is important for businesses in all industries and of all sizes. By finding out about different marketing jobs and their specific duties, you can decide which type of marketing career you want to pursue. In this article, we discover ten leading marketing positions, find out their salaries, explore their job responsibilities and look at the necessary education and skills to succeed in these roles.
What are some leading marketing positions?
Most marketing campaigns involve people with marketing positions to handle different tasks from planning to results analysis. Some of the leading job roles in marketing function are:
National average salary: ₹16,800 per month
Primary duties: Social media coordinators plan, develop, manage and coordinate social media campaigns on different social media platforms as per client or company requirements. A social media coordinator generally creates and curates relevant and engaging text, video, audio and visual content for their clients. They may post or automate the content posting when the brand's target customers are most active. Additionally, they can also monitor campaign analytics and report the results to the clients. Some social media coordinators may also delegate tasks and oversee teams of social media marketers, designers and copywriters.
National average salary: ₹16,680 per month
Primary duties: A marketing executive develops, implements and oversees sales strategies and campaigns to promote brands, services and products. They may also conduct market research, monitor consumer trends, track marketing data and create sales performance reports. Additionally, they can cultivate relationships with clients, customers, sponsors and media representatives.
National average salary: ₹16,987 per month
Primary duties: Marketing coordinators usually oversee the planning, budgeting, implementation and coordination of print, broadcast and online marketing campaigns. They gather relevant customer data to develop marketing strategies and coordinate marketing activities by researching markets, monitoring trends, conducting customer surveys and evaluating competitors. They may also work with the marketing and design teams to create content and set up advertisements and coordinate with vendors, contractors and media personnel for promotions.
National average salary: ₹17,583 per month
Primary duties: Search engine optimisation (SEO) specialists are responsible for increasing the quality and quantity of web traffic to business websites. They usually perform keyword searches and incorporate relevant keywords in web copy and landing pages to optimise them for search engine marketing. They may also undertake content research, assist with content creation and make website architecture recommendations to improve the SEO. Additionally, they may also track and analyse website analytics, identify trends, initiate pay-per-click (PPC) campaigns and manage SEO budgets.
National average salary: ₹17,583 per month
Primary duties: The job of a marketing assistant typically includes supporting the marketing team as the main duty of the position. Marketing assistants undertake various administrative tasks related to marketing campaigns, such as gathering marketing data, maintaining databases and communicating with clients. Additionally, they may prepare reports, case studies, white papers, presentations and other marketing materials. They also develop sales, marketing and social media strategies, identify marketing trends and interpret marketing analytics.
National average salary: ₹19,134 per month
Primary duties: The job responsibilities of a market analyst include assessing market conditions, determining the demand for products and services, evaluating the prices people might be willing to pay for them and identifying target customers. They can also analyse the performance of marketing campaigns, discover trends and make recommendations to overcome campaign challenges. They may undertake competitive analysis, keep track of advertising expenses, implement marketing tools and assist with client acquisitions.
National average salary: ₹4,63,128 per year
Primary duties: Also known as copywriters, content marketers plan, research, create and share various types of engaging, shareable content on multiple platforms for promotional purposes. This can include articles, blogs, website copy, podcast scripts, video scripts, infographics, presentations, reports, whitepapers, advertising copy and ebooks. They usually employ SEO best practices to get their content to rank high in search engine results. Content marketers are vital to increasing web traffic, cultivating relationships with readers and converting them into customers.
National average salary: ₹34,748 per month
Primary duties: Digital strategists identify a company's business goals and implement an appropriate digital marketing strategy to accomplish them. They usually collaborate with other marketing professionals to plan and develop advertising strategies for online brand marketing. Using various digital assets and SEO techniques, digital strategists may build a digital narrative for brand awareness, drive web traffic and increase engagement with existing and potential customers. They also measure the effectiveness of the digital campaigns and find ways to improve these by analysing user experience data and monitoring digital trends.
National average salary: ₹54,160 per month
Primary duties: The director of marketing is in charge of the marketing department and oversees its daily operations. They usually supervise marketing campaigns, conduct marketing research and evaluate marketing strategies. They may also develop pricing strategies and advertising budgets, monitor the returns on investment and provide advice, support and direction to the marketing teams. Additionally, they can also negotiate promotional contracts with media partners and prepare marketing reports to submit to senior executives.
As part of their marketing work, directors of marketing may also network with other marketing professionals. They generally attend meetings, conferences, trade shows, workshops and other industry events. It is important for them to stay updated on the latest marketing trends and write thought leadership articles and books.
National average salary: ₹9,97,919 per year
Primary duties: Product marketing managers develop marketing strategies to promote and sell products. They research markets and consumer trends to determine if specific products may sell well in certain locations. They undertake various outbound marketing activities to increase brand awareness with the target consumers. These can include advertising the products in print, broadcast and digital media, participating in trade shows, engaging in telemarketing, email marketing and cold-calling, issuing press releases and giving out postcards, catalogues and brochures. They may also promote products on the company website, blog and social media and engage with social media influencers for promotional purposes.
What are the educational qualifications for marketing professionals?
Marketing professionals generally require specialised educational qualifications from recognised educational institutions and relevant experience. Most entry-level marketing job requirements specify that candidates ought to have at least a bachelor's degree. This can be in marketing, business administration, public relations, mass communication, journalism, English or any other related discipline. A two-year master's degree may also be necessary for senior and leadership roles in the marketing field. Similarly, you can consider completing many specialised short-term certifications and diploma courses with a focus on digital marketing, marketing analytics, SEO and content marketing to build your marketing skills.
However, practical and relevant experience of working on marketing campaigns, creating marketing assets, networking and working on personal projects is also important to secure a good job. The marketing domain is very result-oriented and anyone who has a proven record of delivering value to clients may find it easy to succeed.
What skills are necessary to work in marketing?
Employers often list the following skills requirements in marketing job descriptions:
Communication skills: Marketing is a form of communication and it is essential for marketing professionals to have excellent verbal, writing and listening skills to interact with colleagues, clients, customers, contractors and media personnel.
Leadership skills: With strong leadership skills, marketers can take charge of marketing campaigns from start to end, oversee marketing teams and initiate other projects.
Organisational skills: Marketing professionals often work on multiple marketing campaigns simultaneously and they need good organisational skills to manage and keep track of all work tasks.
Time-management skills: When handling marketing campaigns, time management skills can enable marketing professionals to prioritise tasks, improve work efficiency, complete work in the allotted time and meet project deadlines.
Creativity: Creativity is important in devising unique, innovative, impactful and entertaining marketing campaigns, and that is why marketers with proven creative abilities are in high demand in the marketing industry.
Willingness to learn: Learning through formal and informal means is necessary for marketers to do their job properly and a willingness to learn is equally important.
Technical skills: Knowing how to use various software programmes, applications and tools for collaborating, designing, creating and analysing marketing assets and data can help marketers to handle print, broadcast and digital marketing campaigns more efficiently.
Design skills: Along with knowing how to use different design tools, marketers may benefit from having a good sense of design and knowledge of design principles.
Writing skills: Strong writing skills can help marketers to write emails, newsletters, marketing copy, advertising slogans, marketing presentations, reports, white papers and other forms of content.
SEO skills: Search engine optimisation practices help websites to improve their rankings in search engine results and marketers require this skill to help brands gain visibility and traffic for brand websites.
Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.
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