Types Of Jobs In Social Media Marketing And Their Duties

By Indeed Editorial Team

Published 1 November 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Marketing is an essential tool for businesses to increase their visibility and customer base. Social media marketing can help businesses engage with their current customer base while reaching out to new ones. By understanding the various types of jobs in social media marketing, you can decide if this career is the right one for you. In this article, we explore different types of jobs in social media marketing and the roles and responsibilities under each of them.

What are the types of jobs in social media marketing?

There are several types of jobs in social media marketing. Since it is a vast field, there are various roles that a social media marketer can perform. Social media marketing involves creating and sharing promotional material on various social media platforms in order to promote a business. Below are some of the most popular job roles in the social media marketing industry:

1. Social media marketing manager

National average salary: ₹21,228 per month

Primary duties: A social media marketing manager communicates with the customers and clients of an organisation through social media. An essential part of this role is to develop social media strategies to increase brand awareness online. A social media marketing manager is a comprehensive job that requires a varied skill set. The key skills necessary for being a social media marketing manager are excellent communication skills, creative writing skills, organisational abilities and in-depth knowledge of different social media tools.

Social media marketing managers have the following roles and responsibilities:

  • managing the online presence of a company through social media websites

  • reviewing and contributing to activities on various social media websites

  • checking social media sites for customer feedback and complaints, and responding accordingly

  • overseeing competitor activity on social media websites

  • launching marketing campaigns to promote the business

  • training company staff to encourage the use of social media

  • developing strategies to increase engagement, likes and follows on social media platforms

Related: What Is A Marketing Manager? Definition, Roles And Skills

2. Social media marketing executive

National average salary: ₹15,642 per month

Primary duties: A social media marketing executive has an active role to play in maintaining the online presence of a company. A social media marketing executive is responsible for building content for the social media handles of a business, developing campaigns and monitoring its online presence. Most of the work as a social media marketing executive entails managing the activity of an organisation in various portals. Thus, this role requires active involvement in social media websites.

Social media marketing executives have the following roles and responsibilities:

  • optimising company pages on social media websites to increase visibility

  • designing and executing various strategies developed based on research

  • creating, editing and publishing content daily to build meaningful connections with customers

  • creating the editorial calendar and publishing schedules

  • collaborating across the departments of the company to maintain a reputation

  • planning and improvising strategies for visibility across social media platforms

  • generating reports based on analysis of trends, competitors' offers and marketing strategies

3. Social media marketing analyst

National average salary: ₹19,698 per month

Primary duties: In this job role, you may require monitoring the qualitative and quantitative aspects of your client's social media performance. A social media marketing analyst usually works alongside the content, analysis and digital marketing teams to generate insights. A good understanding of trends in marketing analytics and social media can help you become a successful social media marketing analyst.

Social media marketing analysts have the following roles and responsibilities:

  • measuring a company's brand value on social media through critical analysis

  • analysing marketing strategies and content performance and making recommendations for improvement

  • evaluating the impact of social media on various digital marketing channels

  • discussing tools for enhanced research and analysis

  • collaborating with the digital analytics team to come up with the best practices for analysis and reporting

  • executing social campaigns and setting up required benchmarks

  • developing strategic frameworks for content across users

4. Social media marketing specialist

National average salary: ₹17,485 per month

Primary duties: A good amount of experience and specialisation in social media, along with analytical and creative skills, can help one pursue a career as a social media marketing specialist. A social media marketing specialist is usually responsible for developing social media strategies, optimisation of social media channels and building brand awareness. If you have considerable experience and expertise with social media marketing and proven leadership experience, this role can help you grab a higher salary.

Social media marketing specialists have the following roles and responsibilities:

  • creating, overseeing and improving various social media campaigns

  • communicating with clients for updates on timelines, reports, analysis and budgets

  • monitoring and improving ad texts for better engagement and traffic

  • creating and executing marketing strategies using competitive and audience research

Related: Top 20 Careers In Marketing: Average Salary And Requirements

5. Social media marketing coordinator

National average salary: ₹16,276 per month

Primary duties: A social media marketing coordinator is responsible for the daily tasks that pertain to the social media needs of an organisation. These professionals manage multiple projects and monitor deadlines. They maintain the social media presence of a company and work with content development and marketing teams. A social media marketing coordinator communicates with various teams and seeks to run, optimise and improve marketing strategies, campaigns and related marketing activities.

Social media marketing coordinators have the following roles and responsibilities:

  • posting daily content like tweets, updates and posts on social media

  • coordinating with concerned departments for recruiting of fresh talent

  • overseeing various marketing projects

  • monitoring and executing sales plans through collaboration with the sales team

  • monitoring administrative activities to optimise the company's social media presence

  • developing and executing various social media strategies

6. Paid marketing specialist

National average salary: ₹24,657 per month

Primary duties: Paid marketing specialist is an entry-level position under social media marketing. In this role, a professional is responsible for the daily management of various paid digital marketing campaigns of a company. Proficiency in various pay per click (PPC) tools can help you get a job as a paid marketing specialist. A paid marketing specialist may receive on-the-job training for various tools required at work, but prior knowledge of similar tools is helpful.

Paid marketing specialists have the following roles and responsibilities:

  • optimising existing PPC campaigns to suit new clients

  • conducting extensive keyword analysis

  • working on improving PPC and paid campaign components (ad copy, keyword strategy, cost per click, cost per conversion, bid prices)

  • conducting A/B split testing for landing pages, ad copy for optimal results

  • conducting extensive competitive analysis and setting up reports

  • amending plans to maximise profits

  • generating daily, weekly, monthly and yearly reports across different social media platforms

  • ensuring timely traffic initiation across all social media platforms

7. Social media marketing copywriter

National average salary: ₹21,912 per month

Primary duties: A social media copywriter writes various types of marketing content over social media. As a copywriter, you may be responsible for writing engaging, persuasive and creative copy to help generate interest in the company or its products over social media. If you are interested in writing compelling content and have a flair for words, this may be the right position for you. A bachelor's degree in English, marketing, journalism or communications can help you secure a position as a social media marketing copywriter.

Social media marketing copywriters have the following roles and responsibilities:

  • writing creative and informative content for a variety of social media platforms

  • editing and proofreading copy to ensure that it adheres to editorial standards

  • collaborating with teams from the design, creative, marketing and legal departments for the development of content

  • ensuring brand consistency and alignment with guidelines across all generated content

Related: Top 20 Marketing Skills To Include On Your Resume

8. Social media marketing associate

National average salary: ₹6,00,000 per year

Primary duties: Social media marketing associates help companies tap into new opportunities to generate revenue. They are responsible for overseeing the company's activities over various social media portals. They help develop new strategies to increase brand awareness and visibility over social media. Some responsibilities and duties of this role overlap with other social media marketing roles mentioned above. As a social media marketing associate, you may also assist the internal and external marketing teams to achieve their targets via social media.

Social media marketing associates have the following roles and responsibilities:

  • managing various social media channels for a company

  • creating and managing pages and profiles for social media platforms

  • executing social media marketing campaigns and generating reports

  • analysing content like videos, web content and ads and checking for compliance

  • scheduling online workshops and webinars to promote the company via social media

Salary figures reflect data listed on Indeed Salaries at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

Salary figures reflect data listed on the quoted websites at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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