What Is A Search Engine Evaluator? (And How To Become One)

By Indeed Editorial Team

Published 12 April 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Search engine evaluators are professionals who make online searches and determine if the results are relevant to the search. They help ensure that users find what they are looking for instead of receiving irrelevant results or spam. If you are interested in this job role, learning more about this position can help you understand if your skills match the job requirements. In this article, we discuss what a search engine evaluator is, understand what they do and their responsibilities, discover their salary, learn how to become one and explore the skills needed to do so.

What Is A Search Engine Evaluator?

If you have heard the term for the first time, you may wonder, 'What is a search engine evaluator?'. Often referred to as web search evaluators or Internet analysts, search engine evaluators measure the quality of results on the search engine results pages. They are actual human beings who provide feedback about the search results and work on improving their quality so that they are relevant to the audience.

What Does A Search Engine Evaluator Do?

Search engine evaluators make searches for different terms and carefully evaluate the results that appear for each. Their primary task is to evaluate whether the searches are relevant to the users and are accurate for the search term. They provide feedback to the back-end team so that they can work on making the results more user friendly.

Search engine evaluators may be responsible for the search results of a particular area and it may be a bilingual position. Knowing the searching habits of people in an area helps the evaluators test the searches for relevancy. Most often, this is a remote position as all the work happens online on different search engines.

Responsibilities Of A Search Engine Evaluator

The job responsibilities of a search engine evaluator include:

  • Analysing search results on different search engines

  • Evaluating different types of search results like videos, images, news and others

  • Creating quantitative measurements for evaluating the relevancy of search results

  • Providing contextual feedback to design and back-end teams

  • Suggesting ways of improving the quality of search results

  • Creating reports about search results

How Much Do Search Engine Evaluators Earn?

The average salary of a search engine evaluator is ₹358/hr. Depending on the company, this can be a full-time job or a part-time position. You can even work as a freelance search engine evaluator or a contractor. Your salary can vary based on your qualifications, the skills you possess, years of experience and the nature of the project.

How To Become A Search Engine Evaluator

Here are the steps that you can follow to become a search engine evaluator:

1. Get qualified

Search engine evaluator jobs generally require a bachelor's degree where the area of specialisation may not be very important. You may pursue a bachelor's degree in computer science that can teach you how to use computers, as this job is completely digital. After your graduation, you can also pursue a certification course that can help you learn about search engines, search engine optimisation (SEO) and computer skills.

2. Apply to companies hiring search engine evaluators

The next step is to look for companies that have vacancies for search engine evaluators. You can find job openings on online job boards like Indeed or online platforms for freelancers. Before you start applying for jobs, update your resume with any relevant experience you have as a search engine evaluator, highlight your certifications and mention the skills you have that can help you do well at the job. While applying for jobs, attach a personalised cover letter with your resume and customise it for each job by using keywords from the job description.

Related: Guide: Using Indeed.com Job Search

3. Pass qualification tests

Once you get shortlisted for a search engine evaluator's job, the next step is to pass a qualification test. Companies usually have their own qualification tests that follow a common format. In these tests, the employers check whether you have the skills required to do the job well and can follow directions properly. There are plenty of exam guides and sample search engine evaluator tests available online which you can use to prepare for this round. After clearing this round, companies begin the onboarding process and you may start receiving assignments immediately.

Skills Needed To Become A Search Engine Evaluator

The different skills that a search engine evaluator requires may include:

Research and analytical skills

The primary responsibility of a search engine evaluator is to do online searches and evaluate the search results that appear. Having the ability to perform thorough online research and look for undesirable results is an important skill. Since search engine evaluators analyse search results for several phrases and terms every day, analytical skills can help them quickly analyse multiple search engine results pages.

Computer skills

Search engine evaluators use computers for every search they make and all their work happens online. For this, being tech-savvy and being able to use the Internet and computers is important. If yours is a remote position, most of the communication with your team may happen through web applications. Learning project management tools can help you to coordinate with the team remotely. Pursuing specific certification courses can also help you enhance your computer skills.

Related: Computer Skills: Definition And Example

Knowledge of search engine optimisation

To do well as a search engine evaluator, it is necessary to understand how search engines function. It is also important to have basic knowledge of SEO so that you can identify the aspects of searches that need improvement and can give suggestions to the back-end team accordingly. There are lots of free online resources and courses that can help you learn about search engines and SEO. You can also do a professional course and get certified. Such professional certifications can add value to your resume and help you get selected for jobs as a fresher.

Communication

Once you identify areas of improvement in search results, communicating them properly to the back-end team is equally important. You may create detailed reports for the team or may report your findings to your seniors. For this, having good verbal and written communication skills can help you convey your messages with ease.

Ability to follow instructions

Most companies have specific guidelines that they need search engine evaluators to follow. So in the preliminary test during the selection process, they check this skill by providing guidelines for the candidates to follow. Being able to follow instructions well ensures that the reports the evaluator submits are accurate and as per the company's standards. It is advisable to read instructions a few times so that you grasp every detail and are less likely to commit mistakes.

Fluency in the assigned language

Some search engine evaluator positions may require bilingual candidates where the language can vary depending on the company. This happens when companies evaluate the search results for a particular country. If you are applying for such a position, fluency in the assigned language along with English can be an important skill and there may be a language test to check your proficiency in the language.

Related: How To Feature Language Proficiency Levels On Your Resume

Problem-solving skills

When search engine evaluators identify undesirable results, such as spam or irrelevant advertisements in search engine results, it is their responsibility to give suggestions about ways to solve the problem. Having good problem-solving skills can help you come up with unique solutions to address different issues. Sometimes you may also use the Internet to find solutions to the most common problems that search engine evaluators may encounter and apply them to your situation.

Time management

One of the most important skills required to become a search engine evaluator is being able to manage your time efficiently, as most tasks are usually time-bound. Companies assign a time limit for each search analysis and require evaluators to provide their findings of it. Your pay may depend on your ability to complete the assigned tasks within the required time frame. Often, you may search for multiple terms consecutively. Being able to work quickly and manage your time can help you from getting overwhelmed.

Salary figures reflect data listed on the quoted websites at time of writing. Salaries may vary depending on the hiring organisation and a candidate's experience, academic background and location.

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