40 Digital Marketing Interview Questions and Example Answers

Indeed Editorial Team

Updated 11 October 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Whether you are new to the digital marketing field or are a seasoned digital marketing professional, attending a job interview will be a part of the process of pursuing the job you have always wanted. To make a good impression on the interviewers and improve your chances of getting a job offer, it will help to practice answering the most commonly asked general and specific digital marketing interview questions.

In this article, we will look at some digital marketing interview questions and review some sample answers to help you prepare for your upcoming job interview.

General Digital Marketing Interview Questions

The following general digital marketing interview questions are meant to help the interviewers to get to know you and understand your interest in the job:

  • What drew you to the digital marketing field?

  • What made you decide to apply for this position?

  • Why do you want to work with our company?

  • Explain what you understand by digital marketing.

  • What are the two main categories of digital marketing?

  • What do you know about Google AdWords?

  • How do you keep up with trends in digital marketing?

  • In your opinion, what are the most important qualities that a digital marketer should have?

  • What is your philosophy to stay inspired at work?

  • How do you deal with setbacks in your marketing work?

Related: Interview Question: “Why Should We Hire You?”

Interview Questions About Digital Marketing Experience

The following interview questions will enable the interviewer to assess your experience in the digital marketing space:

  • List the different aspects of digital marketing.

  • Explain the importance of keywords in the digital experience.

  • To optimise a website ranking, in which areas will you need to use keywords?

  • What do you know about PPC advertising?

  • Which online tools do you use in your digital marketing work?

  • Tell us about your experience with collaborating with other creatives for digital marketing campaigns.

  • How would you build an effective sales funnel?

  • What do you know about search engine optimisation?

  • What do you do to resolve disagreements within your digital marketing team?

  • What do you know about the Google AdWords Remarketing strategy?

In-Depth Interview Questions About Digital Marketing

By asking these in-depth digital marketing interview questions, the interviewer will be able to evaluate if your knowledge and skills match the requirements of the position:

  • What steps would you take to make your PPC campaign more effective?

  • Explain how you will optimise PPC conversion rates.

  • What is your approach to creating budgets for your digital marketing campaigns?

  • What lessons did you learn from your digital marketing failures?

  • What lessons did you learn from your digital marketing successes?

  • List a few Google AdWords extensions.

  • Explain the limitations of digital marketing.

  • What is search engine marketing? Explain how different it is from search engine optimisation.

  • Explain the role of email newsletters in digital marketing.

  • How many keywords should you have in a group of ads? Why?

Related: How to Succeed in Your First Interview

Digital Marketing Interview Questions And Example Answers

Here are some often-asked digital marketing interview questions with example answers to help you prepare ahead of your job interview:

1. What do you know about on-page optimisation and off-page optimisation?

Interviewers often ask this question to assess your knowledge of using search engine ranking to increase website visibility.

Example: "On-page and off-page optimisation are measures you can take to improve your website's search engine ranking. For on-page optimisation, it involves refining content, meta description and title tags. For off-page optimisation, it means creating more high-quality backlinks."

Related: What to Wear: The Best Job Interview Attire

2. Describe the different types of search engine optimisation techniques.

SEO is an important part of digital marketing and you can count on getting questions related to it during digital marketing job interviews.

Example: "The three main types of search engine optimisation techniques are White Hat SEO, Black Hat SEO and Grey Hat SEO. White HAT SEO, which is the most popular one, adheres to search engine guidelines and is your best choice for long-term ranking growth. It involves using high-quality content and backlinks and website restructuring and HTML optimisation.

Black HAT SEO ignores search engine SEO guidelines and tries to get higher rankings by engaging in keyword stuffing, link spamming and so on. You could see a growth in your ranking, but it may not last.

Grey Hat SEO combines techniques from both and may have unpredictable results."

3. What do you know about responsive web design?

Having a responsive web design is crucial as customers may use different devices to access your website. As a digital marketer, you should know how to make it a part of your marketing strategy, so this interview question is bound to come up.

Example: "Responsive web design involves using flexible web layouts, images, grids and CSS media queries. It enables websites to seamlessly adjust to different-sized desktop, mobile and tablet devices and enhance the viewing experience for users."

4. Explain the importance of social media in digital marketing.

Given that the growth of social media has made it an important pillar of digital marketing, most interviewers are likely to question you about your social media knowledge during the job interview.

Example: "The use of social media is extremely important in digital marketing. It is fast, convenient and has an extensive outreach across different demographics. You can post images, videos and content to increase your audience engagement and website traffic, get more conversions, build better brand awareness and achieve your marketing goals."

5. Explain the importance of content marketing in digital marketing.

This is a commonly asked interview question since, without high-quality content, your marketing strategies would not amount to much. As a digital marketer, you must be able to explain why content is so important in marketing.

Example: "Good digital marketing is about getting and retaining the attention of your target customers. Content marketing can help you with this. It involves consistently creating content that your audience will find entertaining, informative and useful and which will inspire them to take the actions you want them to take. When done well, content marketing can lead to increased sales and better customer loyalty."

6. How useful is AMP in digital marketing?

As digital marketing also involves reaching your audience through mobile-friendly websites, interviewers will expect you to know about AMP,

Example: "AMP, which stands for Accelerated Mobile Pages, is an open-source library that can enable you to create faster loading web pages for mobile devices. These mobile-friendly web pages will improve audience engagement and facilitate your marketing strategies."

7. What do you know about conversion optimisation?

Every digital marketer needs to know about conversion optimisation, so expect to encounter this question during a job interview.

Example: "Conversion optimisation is about finding the best way to convert visitors into customers. It involves conducting A/B testing between two web pages with significantly changed designs and content to discover which one your regular users prefer. The web page that converts more users into customers is, obviously, the one that you want to keep."

8. Explain the difference between AdWords and AdSense.

This is another commonly asked interview question as digital marketers are bound to use both at some point and therefore need to know about them.

Example: "With AdWords, you can use the Google network for business advertising purposes. With AdSense, you can leave or reserve advertising space for Google ads on websites. You can use them together to get the most out of the Google advertising network."

9. Explain the importance of backlinks in search engine optimisation.

By asking this question, the interviewer will want to assess your knowledge of using backlinks to improve website search engine optimisation.

Example: "Backlinks are links to your website from other websites. If they are high-quality websites, the credibility of your website goes up. The links will increase your domain authority, your visibility in organic search engine ranking and the referral traffic to your website."

10. What do you know about automated bidding strategies? List a few.

Automation is the way of the future, so having sufficient knowledge about automated bidding strategies is essential for digital marketers. You can mention the different automated bid strategies when this interview question comes up.

Example: "The benefit of automated bidding strategies is that you can meet your performance goals with specifically tailored bids. Instead of setting a maximum CPC for each keyword for your campaigns, all you need to do is include these campaigns in a portfolio Target CPA big strategy. You can then set the CP goal you want to achieve and Google Ads will take it from there. They will employ machine learning for automatic bid optimisation and that will lead to improved performance.

There are different automated big strategies according to your goals. If your goal is to increase site visits, you can use the Maximise Clicks bid strategy. To increase visibility, use Target Impression Share. For getting more conversions with the target CPA, use Target CPA. For meeting a target return on ad spends, go for Target ROAS. For getting more conversions at your budget, choose Maximise Conversions. For getting more conversion value at your budget, go for Maximise Conversion Value."


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