24 Product Manager Interview Questions (And Example Answers)

By Indeed Editorial Team

Updated 24 January 2023

Published 2 August 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

Product managers are sought-after professionals who oversee the entire product development cycle in different industries. Those with the right experience and skills have a higher chance of advancing in their careers and earning high salaries. By understanding what a product manager does and the type of interview questions employers typically ask candidates for a product management position, you can prepare well for your upcoming job interview. In this article, we discuss what a product manager is, find out how to prepare for a product manager interview and view some product manager interview questions and sample answers.

The importance of product manager interview questions

The product manager interview questions are important because their purpose is to discover if you are the right fit for the role. Your responses may inform the interviewer about your product management knowledge and how well you have prepared for the interview. They can understand that you are serious about getting the product manager job with their company and that you have the skills you need to excel.

Interviews help hiring managers assess your communication skills, strategic thinking capacity, business acumen, marketing knowledge and product management experience. They can also find out if you have a research-oriented mindset, the necessary creativity for problem-solving, a reasonable conflict resolution capability and strong technical ability.

What is a product manager?

A product manager is responsible for every aspect of the product development cycle, from product selection to product manufacturing and delivery. They also assess how the target customers react to the product and use their feedback for product improvement. Their main focus is to deliver a marketable product that can be in high demand with the customers and make a profit for the organisation.

It is a position that often has a lot of responsibility and requires various skills and expertise levels. A person with strong leadership, decision-making and communication abilities is more likely to thrive in this role. It can also help to have an innovative outlook.

Related: What Is a Supply Chain Manager? A Complete Guide

How do I prepare for a product manager interview?

You can prepare for a product manager interview in the following ways:

  1. Research and compile a list of common interview questions.

  2. Prepare well-researched and well-thought-out responses to these questions.

  3. Include any interesting anecdotes that might provide some context to your answers.

  4. Research the company and its values and make sure that your responses align with these.

  5. Reread the job description, note the skills the employer requires and compare them to the ones you possess.

  6. Ask a friend to conduct a mock interview with you to help you prepare.

  7. Record your performance and review it to assess your overall level of confidence.

  8. Work on improving your body language, tone of voice and listening ability.

  9. Practice with friends or family members to improve your conversational skills and revise your answers if necessary.

Related: Top 16 Interview Questions and Answers

What is the key question of a product manager?

The key question of a product manager depends on the company and the job requirements. However, among the different product management interview questions, the one that interviewers commonly ask is, "Why should we hire you for the product manager position?" Your response to this question can inform them of your understanding of their specific requirements and how your skills can fulfil the organisation's criteria.

Top 20 product manager interview questions

Here are some of the most frequently occurring product management interview questions:

General questions

General questions give the interviewer an understanding of your personality and interests. They can find out about your unique personal qualities and strengths and learn more about your goals and career aspirations. You may customise your responses to show the interviewer how your traits make you an ideal candidate for their product manager position. Some general questions are:

  • What made you choose product management as a career?

  • What do you like the most about working as a product manager?

  • What qualities do you have that make you a perfect fit for this position?

  • Where do you see yourself in five to 10 years?

  • What are your interests outside of work?

Company knowledge

By testing your knowledge about their company, the interviewer may want to find out if you have come well-prepared for the interview. They may want to know if you have researched their company, its work and its values. Here are some questions about company knowledge you may receive:

  • Why do you want to work as a product manager with our company?

  • Do you know who our top competitors are?

  • What do you know about our products?

  • If you are familiar with our top-selling product, what would you do to improve it?

  • How well do you think we are doing with our product advertising?

Technical questions for product managers

Product managers often need to have specific knowledge to handle the technical aspects of product development. You may encounter the following technical questions during a product manager interview:

  • In your opinion, what specific technical skills are essential for a product manager?

  • What experience do you have with product management methodologies?

  • Have you ever encountered a technical failure? How did you handle it?

  • How would you do A/B testing?

  • What is your experience with using prototyping tools?

Related: Technical Skills: Definitions and Examples

Management questions for product managers

Since product managers have to lead and manage product development teams, interviewers may want to know if they have the requisite leadership and people management skills. To find out, they may ask questions like the following:

  • What experience do you have in managing a team?

  • How do you handle conflict between your team members?

  • What steps do you take to motivate your team?

  • Explain the main differences between leadership and management.

  • How would you react to a critical mistake from your team that delays the project?

Related: How To Develop Effective People Management Skills

Example interview questions and answers

Use these product manager interview questions and sample answers to prepare for your interview:

What do you like the most about working as a product manager?

The interviewer may want to assess how well you understand the practical realities of working as a product manager and if your work values and ethics align with their company's. Rather than making a generic reply that you like every aspect of your job, provide specific detail.

Example: "The thing I like the most about working as a product manager is having the opportunity to try out various interesting features to make the product more user-friendly. I also enjoy finding ways to reuse those features in other products."

Tell us about the steps you take in product planning.

Interviewers often ask this question to test your understanding of market demands, consumer trends and target audience needs. Your response can inform them of your technical and management skills. Explain the thinking that goes into your product planning process.

Example: "After coming up with a product concept, I will check if there could be a market demand for it. Next, I will consider if it is technically feasible to manufacture it and whether we have the necessary financial resources. I will also consider how we will advertise and market it. Alongside drawing up a business plan, I create a prototype, write the technical specifications for the final product and get the design to production. I then work on drawing up viable marketing and pricing strategies and plan the channels through which we can distribute the product."

Tell us about the strategies you would employ for launching a product.

The interviewer may want to find out if you know about the specific details of launching a product. Your answer can clarify that product management is a team effort, and launching a product requires collaborative work. You can also show how you would use a timeline and measure the work progress for a product launch.

Example: "I typically call a team meeting and take inputs from everyone to create an effective marketing plan for launching the product. It may include organising online and offline pre-launch events to create public interest in the product. I also increase product visibility with search engine optimisation, shareable content, newsletters, social media posts and advertisements. We usually decide how to contact and work with social media influencers and free offers to reward word-of-mouth recommendations. After, I write a timeline for carrying out these activities and follow that launch schedule."

In your opinion, what are the features of a good product design?

While you may have your subjective opinion of what constitutes a good product design, the interviewers asking this question may be more interested in finding out if you share their company's aesthetic sense. You do not necessarily have to be in complete agreement, but it is important to demonstrate your willingness to adapt your ideas. In product design, it is essential to take the client's views into account.

Example: "I prefer elegant and scalable product designs I can keep simple and easy to use. I also like them to come in simple, eco-friendly packaging. That said, I work for a client's brief, and it is necessary to design according to their requirements. Even though it is always possible to incorporate changes, it is ultimately the client's decision."

Related: Writing An Associate Product Manager Resume (With Template)

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