37 Sales Consultant Interview Questions With Sample Answers

By Indeed Editorial Team

Published 14 July 2022

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

A sales consultant devises strategies to promote and sell the products and services of a company. Employers interviewing candidates for a sales consultant position often look for people who have excellent communication skills, understand business metrics and have experience in sales and customer service. Knowing about some commonly asked questions and how to answer them can help you prepare for your interview better. In this article, we list 37 general and in-depth sales consultant interview questions and share some example answers to help you craft your own answers.

Related: How To Crack A Job Interview

10 General Sales Consultant Interview Questions

Interviewers start with general sales consultant interview questions to understand you as a professional and whether you are a good fit for the job role. These can include questions about your personal outlook and knowledge about the company and the industry. Here are some common questions:

  1. Why are you looking for a new job?

  2. Why did you choose a career in sales?

  3. Do you specialise in a particular area of sales?

  4. What motivates you personally and professionally?

  5. What do you know about our company?

  6. What about our company interests you to work here?

  7. What interests you outside of work?

  8. How did you come to know about the job availability?

  9. How do you handle challenging situations?

  10. What is your educational background?

Related: How To Prepare For A Job Interview

10 Interview Questions About Experience And Background

An interviewer may ask questions about your professional experience and educational background to assess your qualifications and your eligibility as a candidate. Here are 10 questions they may ask:

  1. What is your experience in sales?

  2. How has your previous experience prepared you for this role?

  3. What is your sales pitch style?

  4. What is a sales funnel?

  5. Do you hold any additional certifications or licences?

  6. Do you have an educational background in business?

  7. What is a recent achievement that you are proud of?

  8. What challenges have you faced in your previous roles?

  9. Describe your previous experience of working with a team.

  10. Which market analysis software are you familiar with?

10 In-Depth Interview Questions

Interviewers may ask in-depth questions which comprise hypothetical situations and how you may manage them. Here are 10 questions that may help interviewers assess your technical prowess in sales:

  1. What are your professional long-term and short-term goals?

  2. How do you define customer satisfaction?

  3. What are your strengths and weaknesses, and how do they affect you professionally?

  4. What parameters do you consider while prioritising multiple tasks and projects?

  5. What strategies do you use while making a sale to a client?

  6. Tell us about the most challenging situation you faced with a client. How did you resolve or handle it?

  7. If you have to lead a sales team, how would you keep your team members motivated and ensure productivity and efficiency?

  8. What factors, according to you, have an important role in convincing a client while making a sale?

  9. What strategies would you recommend to our company to boost our sales?

  10. Have you ever failed to reach a goal? How did you handle it and what did you learn?

7 Sales Consultant Interview Questions With Sample Answers

Communication and analytical skills are the key requirements for a sales consultant role. Marketing experience can also be beneficial, depending on the company and their objectives. Here are seven sample answers to common interview questions you may refer to while drafting yours:

1. What made you start your career as a sales consultant?

Employers try to know how you developed an interest in sales through this question. It is essential for them to understand whether your career objectives match theirs before hiring to ensure you can contribute to the company, depending on their hiring criteria. Conveying your proactive nature and inclination towards conversing with new people and convincing them about a product or service, or other reason you find sales an attractive career path, can create a positive impression on the interviewers.

Example: "I got into sales, as I am always excited to innovate ways to better promote the sales of a product or service. Communicating with clients and understanding their requirements is one of my fortes, which I leverage to convince them to purchase a suitable product or service. This also gives me the opportunity to identify any existing issues they face, which I can convey to the relevant departments to ensure resolving them as required."

2. How do you handle rejections from a potential customer?

Employers typically look for consultants who know how to deal with rejections, as they are a normal occurrence in this field. They often seek candidates who can convince the client tactfully. It is crucial that candidates prioritise client preferences to gain the trust of their customers so that they may make a sale. Making the conversation professional can also increase the chances of them referring you to an acquaintance who may be interested in the product or service you offer.

Example: "I try to learn areas of improvement from every sale, even if I was unable to close a deal. If a customer rejects our product, I listen to their reason for the objection. I believe understanding customers is the key to making sales and ensuring the reputation of the company."

Related: How To Answer The Interview Question: “What Are Your Career Goals?” (With Examples)

3. What do you know about our company's products and services?

Employers often test the candidate's knowledge about the company's products to know how much research the candidate has done about the company. They also look for candidates who can offer a fresh perspective on selling their services. As a candidate wanting to join the company as a sales consultant, it is helpful to have a good understanding of the company's products, their core selling points, their benefits and identify strategies to sell them.

Example: "I have researched your products to ensure that I have a clear idea about the same. Based on my knowledge, I believe that most of your products are in the right market and price segment. If given a chance, I believe I can successfully innovate strategies to contribute to increasing the sales revenue for your company effectively. At my previous job, I successfully increased the sales of a new product by 25%."

Related: What Is The Difference Between Sales And Marketing?

4. Are you familiar with any statistical analysis software?

Tools like statistical analysis software are useful in extracting information from big data. This can help a sales consultant get deeper insights into the customer preferences and their reasons. Candidates can consider taking a professional course to develop proficiency. If a candidate does not currently have requisite analytical skills, they can show their willingness to learn if hired.

Example: "I have experience in using proprietary software for sales insights, besides using spreadsheets and other necessary software. I can learn to use any specific software efficiently whenever necessary, independently or through training sessions."

5. What have you learnt from your previous sales position?

Employers want to know more about the candidate's previous relevant experience and job role as it helps them assess the candidate's familiarity with the role. This also helps them understand the perspective to work and if a candidate can adapt their approach whenever required.

Example: "In my previous role, I learnt how to build long-lasting relationships with the customers to ensure customer loyalty and trust. The process also involved engaging with the customers through the company's social media. This improved my communication skill and also helped me bring over 50 long-term clients within six months of joining my last job."

Related: 63 Meaningful Quotes About Sales To Motivate Your Team

6. How do you maintain a long-lasting relationship with your clients?

For a sales consultant, maintaining relationships with existing customers is more beneficial to boosting revenue than constantly getting new customers. Candidates can answer this question by proving how they can convince customers to come back to buy their products and services. They can highlight ways in which they can help develop customer loyalty towards the company.

Example: "I believe communicating effectively with the client is essential to understand their requirements. This can help meet their expectations of a product or service. I usually do this by maintaining contact with the client at regular intervals and enquiring if they are finding the product satisfactory or if they are facing any issues using the product or service. I have been able to retain 96% of my clients using this approach."

Related: 13 Sales Communication Skills (Plus How To Develop Them)

7. What has been your most significant achievement so far?

To answer this question, describe a situation with the relevant context where you achieved a professional goal and why the achievement was significant. Describe what your task was and the goals you had set. Explain all the actions you took to achieve your goal and how they have contributed to your personal growth as a sales consultant. Try to pick something relatively recent and relevant to the job role. These help them understand your proficiency in sales and the ability to use different platforms to attract clients and cater to organisational goals.

Example: "In my previous role, I took the responsibility of managing the company's sales strategies to increase engagement with the existing customers. I developed a strategy to identify the requirements and expectations of the exact target audience and created pitch decks for the products that provided suitable solutions. Within a few months, we saw significant changes in the company's consumer engagement and a 21% increase in sales of that product."

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