38 Common SDR Interview Questions (With Sample Answers)
Updated 30 September 2022
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Companies seek motivated and dynamic sales development representative (SDR) candidates who can identify new business opportunities and generate leads. An ideal candidate for SDR can build healthy relationships with customers and then connect the customer with the sales team to convince the customer to buy a company's product or service and close the deal. Knowing answers to common questions you may encounter in an interview for the role of an SDR can help you prepare better and increase your chances of creating a positive impression and getting hired.
In this article, we list 38 general and in-depth SDR interview questions, along with questions on background and experience, and share some sample answers to help you draft yours effectively.
Related: What is The Difference Between Sales And Business Development?
10 General SDR Interview Questions
Here are 10 commonly asked general SDR interview questions:
Tell me about yourself.
Why are you interested in this company?
What are your three strengths and weaknesses?
What keeps you motivated?
Why do you think you are suitable for this job?
How do you react to rejection?
What are your goals for the future?
Are you a team player?
Why are you planning to leave your current company?
Where do you see yourself in the next five years?
Related: How To Crack A Job Interview?
10 Interview Questions About Experience And Background
A hiring manager is likely to ask you some questions about your background and experience. Here are 10 questions the interviewer may ask you during an SDR interview:
Do you have any experience in sales?
What do you understand by the term cold calling?
Are you comfortable working with international clients?
What are your responsibilities in the current job?
Why do you think your prior experiences can help you in this job?
Do you think your previous experiences have made you a better professional? How?
What are your educational qualifications?
Do you think your educational qualification is suitable for this job?
Why do you think you can be successful at the job?
What are your long-term career goals? Where do you see yourself in 10 years?
Related: What Is Software Development? A Complete Guide
10 In-Depth SDR Interview Questions
10 in-depth questions the interviewer may ask during an SDR interview are:
Have you met your target consistently in your last job?
What did you do when you could not achieve your target in a particular month?
Which sale do you think makes you the proudest and why?
Why do you think you are a good salesperson?
How would your colleagues describe you?
Can you sell me this cup?
Are you a team player?
What do you know about this company?
Why are you interested in the sales job?
What part of your job do you love the most?
Related: How Much Does A Sales Manager Make? (Salaries And Benefits)
8 Questions With Sample Answers
The hiring manager uses personal interviews to discover more about a candidate's personality, skills, work experience and technical expertise. It helps them in deciding whether the candidate is suitable for the job. The following are the eight commonly asked questions in an SDR interview:
1. How do you deal with rejection?
As a sales development representative identifies and generates leads through cold calls, they may face many rejections while trying to convince clients. When responding to questions like these, it is critical to show that you can take rejections and not get frustrated by them. Instead, convey that you take it as a challenge and learn something from these rejections that helps you become a better professional.
Explain that you understand rejection can be a part of the job as customers may not always find the product or service useful for them, besides several other factors which can affect the decision-making process of the clients.
Example: "I prioritise learning from every situation and accept client rejection as a helpful experience. As a sales development professional, I try my best to explain the advantages of using our product or service but respect the customer's ultimate decision. In cases of rejection, I end the conversation with a positive note, as this increases the chances of the customer recommending our product to their acquaintances who may find it more useful."
2. What part of your job do you dislike?
The hiring managers ask you this tricky question because they want to understand your goals and priorities and if they match with that of the company. Answer this question with a positive attitude and give the impression that, though you dislike that part of the job, you do it diligently.
Example: "I enjoy talking to people, going out on the field to meet customers and convincing them of our products. That said, working hours can get hectic, but as it is vital to always prioritise our customers, I ensure I attend to every customer enquiry, even during holidays or weekends, to answer questions they may have. I believe exemplary customer service is key to becoming a successful SDR."
3. Tell me about a time when you faced a setback.
An SDR who has to identify and generate new leads through cold calls has to face setbacks and rejection regularly. You can share your experience with the hiring manager when you faced a setback and how you recovered. Your answer can make the hiring manager understand your thought processes.
Example: "During the first months in the job as an SDR, I had faced many rejections and was unable to convert leads. I spoke to my manager ask him to help me understand where I was going wrong. My manager helped me in changing my approach in which I pitched the product to the customers. My rate of rejections started reducing from the second month onwards, and by the third month, my success rate was over 50%."
4. How do you find a new customer?
As an SDR generates new leads, the hiring manager asks this question to evaluate your skills in research in collecting data of prospective customers for the company's products or services. Include the steps you implement to research effectively while generating leads.
Example: "I conduct research keeping the target audience in mind to find prospective customers and then collect data accordingly that best matches organisational goals for the product or service. Then I make cold calls and send emails. I can also successfully generate leads through social media platforms, and did so at my previous job with a nearly 20% conversion rate."
Related: What Is The Difference Between Sales And Marketing?
5. Do you have questions for me?
This is a common interview question asked by a hiring manager in almost all interviews. The hiring manager evaluates how prepared you are for the interview and how much you know about the company and its products or services. You can ask the hiring manager questions relevant to the job and the company.
Example: "Yes, I want to know the type of training I can receive after joining and its duration. I was also hoping to know about the leave policies of your organisation."
6. Why do you love the sales job?
A hiring manager asks this question to know how passionate you are about the job and if you are suitable for the role. Explain why you like the job of an SDR and how your goals match the role and the organisation.
Example: "I enjoy meeting new people and I love solving problems and sales combines the both. My first sales job was at a cosmetic products store in a mall when I was in college. My task was to convince customers to buy the product, and I was able to sell more than my assigned target. It was then I realised how much I enjoyed talking to people and figuring out ways to persuade them to buy a product or service and decided to build a career in sales."
7. How do you engage a prospective customer?
As an SDR, you may spend a lot of time reaching out to new clients through phone calls and emails. When a hiring manager asks you this question, show a strategy you implement to contact the customer and communicate with him.
Example: "I think it is extremely important to listen actively. It allows me to understand prospective clients by discussing their hobbies and sharing any knowledge or expertise I may have on the same. I also ask questions to better assess how products or services can fit into their lives and pitch it accordingly."
8. Why do you want to be a part of this company?
This is a standard SDR interview question that is frequently asked in interviews. It is important that you do research on the company and its product or service when preparing for the interview and to identify the ways the company and you are a mutual fit. This shows your interest and zeal to work for the company and achieve success as an SDR by helping increase company revenue.
Example: "This company's reputation for maintaining and developing long-term client satisfaction has always impressed me. I also admire the company's mission statement and agree with all it stands for, and want to contribute to its success and grow as a professional."
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